Ski jumpers use airflow speed to glide. The faster the surrounding air currents, the farther they can fly. According to a report on February 10 from French newspaper Le Figaro, cited by China News Service on February 11, whether at Russia’s snowy resort of Sochi or elsewhere, ski jumpers do not simply jump and fall straight down...
The winter vacation has ended, and today schools in Nanjing officially resumed classes. As children reunited, they inevitably shared stories about their winter break. This time, Li Xiaoyang’s tale is likely to make many of his classmates envious.
Ski jumpers use airspeed to glide, and the faster the surrounding airflow, the farther they can fly. China News Service, February 11 — According to a report on the French newspaper Le Figaro’s website on February 10, whether in Russia’s snowy resort of Sochi or elsewhere, ski jumpers don’t just leap and fall straight down...
Stone-paved Paths
Amidst the vast ice fields, the explorers’ slow yet steady footsteps left a trail of dream-chasing footprints on the snow. A copper plaque heavy with historical significance marked the beginning of the seven-year retrospective video of the “Endless Experience – The North Face™ Outdoor Dreams Come True” campaign. Stunning figures, unforgettable images...
On February 19, 2014, ISPO Beijing’s 10th Asian Sporting Goods & Fashion Exhibition grandly opened at the China National Convention Center. It was the largest event in its history in terms of scale and number of participating brands. For the first time, this year’s show dedicated an entire exhibition hall to the theme of “Health & Fitness,” and also featured the first-ever dedicated running-themed section...
On the afternoon of February 20, the professional outdoor brand KAILAS, together with the Apple Foundation and the Tibet Outdoor Association, held the KAILAS Horse Year Kora Event and the launch ceremony of the 4th Mt. Kailash Environmental Protection Action at the China National Convention Center in Beijing. A mountain is endowed with diverse cultural meanings and is defined as a civilized bridge connecting humanity and nature...
On the afternoon of February 20th, the professional outdoor brand KAILAS, together with the Apple Foundation and the Tibet Outdoor Association, held the launch ceremony for the KAILAS Horse Year Kora Event and the 4th Mount Kailash Environmental Protection Campaign at the China National Convention Center in Beijing. A single mountain has been endowed with diverse cultural meanings and is defined as a civilized bridge connecting humanity and nature...
The highly anticipated 2014 ISPO BEIJING Asia Outdoor & Sports Lifestyle Trade Show kicked off on February 19 at the Beijing International Convention Center. As the largest comprehensive expo in the Asian outdoor sports market, ISPO BEIJING is not only a top-tier high-end business platform renowned for its professionalism, but also the foremost hub for the latest trends in outdoor culture...
ISPO BEIJING 2014, the 10th Asia Outdoor & Fashion Trade Show, will grandly open at the National Convention Center in Beijing from February 19 to 22, 2014. Top international and domestic sports brands will be on full display, with the scale of exhibitors reaching an all-time high. The outdoor off-road leading brand CAMEL, after announcing earlier this year its collaboration with the “King of the Wild” Bear Grylls...
Every year after the Spring Festival, there’s a party for outdoor enthusiasts and travel aficionados — the 2014 Asia Outdoor & Fashion Exhibition, now in full swing at the China National Convention Center, has taken this gathering to new heights. Notably, Coleman, an American outdoor gear brand with a 113-year history...
On February 19, 2014, the 10th ISPO Beijing grandly opened at the China National Convention Center. This is a grand gathering for outdoor enthusiasts and a landmark event for China's outdoor industry. Entering its tenth year in the Asian sportswear market, ISPO Beijing has accompanied China's outdoor enthusiasts and the outdoor industry on a journey of shared...
On February 19, 2014, the 10th Asia Outdoor Sports & Fashion Exhibition (ISPO Beijing 2014) grandly opened at the China National Convention Center in Beijing. The past 10 years of ISPO Beijing have also been a decade of rapid development for outdoor sports in China, but China’s outdoor industry is still in its early stages. Globally speaking, when it comes to the development of outdoor sports...
From February 19 to 22, the renowned Austrian outdoor brand NORTHLAND will showcase at ISPO BEIJING (the 10th Asia Outdoor Trade Show & Fashion Exhibition). Over the course of the four-day event, this professional outdoor brand with over 40 years of history will engage attendees through brand storytelling, product displays, technology experiences, and more...
From February 19 to 22, 2014, the 10th ISPO BEIJING Asian Outdoor Trade Show was grandly held at the China National Convention Center. VAUDE participated in the exhibition with its new products, comprehensively showcasing the brand’s 40-year history and culture, leaving a deep impression. During the event, “VAUDE China Paragliding...
On the afternoon of February 21, 2014, the VAUDE China Paragliding Team held their 2014 media meet-up at the ISPO exhibition. The event lasted one hour, during which VAUDE Marketing Director Morgan and six members of the VAUDE China Paragliding Team were interviewed by the media. More than twenty media outlets attended, including Fashion Travel, Outdoor Adventure, 8264, and Sina Outdoor...
On February 19, the much-anticipated ISPO BEIJING 2014 — the 10th Asia Outdoor Trade Show & Sports Fashion Exhibition — officially kicked off at the China National Convention Center. Sports and outdoor enthusiasts from all walks of life gathered with over 370 exhibitors. This year’s ISPO show was not only larger in scale than previous years but also featured many new highlights...
HowToTrip: I noticed you invited Li Tie this year to be a brand ambassador. Why did you choose him? Aiqi: Li Tie is a former national football team player and also China’s Footballer of the Year—that’s one reason. Second, Li Tie played as a defensive midfielder for the national team, and back then people gave him a nickname: “the tireless midfielder...”
"Asia’s premier sports industry platform" sees record-breaking exhibition data & surge in ISPO Academy participants – A decade of ISPO in Asia mirrors the region’s remarkable growth in the sports goods market. During this time, ISPO has not stood still but has strived forward together with the industry. Now, ISPO BEI...
Chen Zhensen, a student from Dongguan University of Technology, on his cycling journey. During this summer vacation, Chen Zhensen and Huang Tao from Dongguan University of Technology cycled from Dongguan to Beijing in 38 days, covering 4,000 km, and raised over 4,000 free lunches for underprivileged schoolchildren along the way. However, the journey was also full of "V challenges" — the two were chased by dogs multiple times...