The 10th 2014 ISPO Beijing Outdoor Exhibition will grandly open at the China National Convention Center in Beijing from February 19 to 22. This edition marks the 10th year since ISPO entered China and has matured into a truly professional international trade platform for sporting goods, providing outdoor brands with business opportunities, delivering first-hand industry information, and...
Asiana Airlines plans to operate the A380 on routes to Japan and Southeast Asia starting in June 2014, and expand to the Americas by the end of July. On the 10th, Asiana Airlines President Kim Soo-cheon outlined the A380's route plan and differentiation strategy at a press conference held at the Plaza Hotel in downtown Seoul. Asiana...
Recently, CORA’s Shanghai branch has officially commenced operations, marking the company’s initial strategic market layout across Beijing and Shanghai in both northern and southern regions. In 2014, the southern China market will be a key focus for CORA’s expansion. Since its establishment, CORA has consistently provided high-quality...
On the morning of February 20, 2014, CORA will hold its 2014 media meetup at the ISPO event. At this media meetup, CORA President Zeng Weigang, Senior Advisor Bill Woolen, and Gregory Marketing Director Dion will outline CORA’s 2014 business plan, channel strategy, as well as the global development and operations of its brands including Patagonia and Gregory...
On February 19, 2014, CORA Company brought its well-known outdoor brands Gregory, Keen, Jones, and BCA to ISPO BEIJING, and also invited outdoor legend Wayne, the founder of Gregory backpacks, to meet with Chinese consumers. CORA Company assembled an all-star lineup of outdoor brands, making a full push into the 2014 Chinese outdoor...
The Spring of Outdoor Kids' Clothing: With the launch of Hunan TV’s show “Where Are We Going, Dad?”, a nationwide boom in parent-child outdoor activities has emerged. This has been followed by various media outlets and outdoor communities rushing to create their own parent-child outdoor shows and activities, highlighting the importance of professional, safe, and functional kids' outdoor clothing...
General's Mountain Ski Resort, Altay City, Xinjiang – The Cradle of Human Skiing in China! With world-class skiing resources, this is the highest-grade ski resort in Xinjiang – General's Mountain Ski Resort – a must-visit destination for every skier in their lifetime! Once you arrive in Altay City, just ask the locals about General's Mountain Ski Resort, and almost no one will be unfamiliar with it. ...
On October 21, 2013, outdoor brand VAUDE announced a recall of all FRIEDERPANTS windproof softshell pants available on the market. This model of softshell pants was a new autumn/winter product launched by VAUDE in 2013 and officially hit the shelves in September 2013, achieving very strong sales. On October 20, 2013, during enhanced testing of the product, VAUDE discovered...
From February 19 to 22, 2014, at the China National Convention Center in Beijing, VAUDE will creatively unveil its 2014 new products at the ISPO Beijing Outdoor Trade Show. With themes including environmental protection, mountaineering, cycling… which word will become the highlight of VAUDE’s booth? Stay tuned. During the event, the VAUDE China Paragliding Team will also make an appearance at the VAUDE booth...
At 9 a.m. the day before yesterday, Old Huang saw a group of seven people heading up the mountain from Hongling Village, Tuankou Town, Lin’an District, Hangzhou, to explore a large cave in Tianjingtang Mountain. By 8 p.m., they still hadn’t come down. Worried, Old Huang hurried up the mountain to the cave entrance, where he saw only ropes and no sign of the group. Could something have gone wrong? After receiving the report, the Changhua Police Station in Lin’an organized...
As is well known, the Year of the Snake, which has just come to a close, saw the tourism industry experience a significant decline under the influence of multiple internal and external factors. However, as the impact of natural disasters and other emergencies fades, the tourism industry in 2014 is bound to enter a phase of recovery growth. In particular, Zhangjiajie Scenic Area, which faced passenger pressure last year, is expected to see a passenger growth of over 10% this year...
DISCOVERYEXPEDITION unveils its spring/summer new collection at ISPOOn February 19, 2014, the American premium outdoor brand Discovery Expedition showcased its spring/summer new collection at ISPO Beijing 2014, the Asia Outdoor Trade Show & Fashion Exhibition. The exhibition booth featured angular clothing displays, equipment panel walls, and branding elements marked with the iconic “X”...
On February 19, China's leading outdoor brand Pioneer showcased its three major brands at ISPO BEIJING, Booth No. 2-106. During the exhibition, it prominently launched the TiEF®KIN butterfly-bionic skin jacket, as well as the 2014 German Munich ISPO AWARD-winning product “TiEFPRO®...
Just after the Beginning of Spring, many people can't wait to pack their bags and head out for an outing, but a lot of friends don’t know what to bring. Often, they bring too much stuff that ends up being a burden, while essential items are forgotten. So, what gear should you take for an early spring outing? Clothing—when heading out, choose loose-fitting,...
When it comes to outdoor enthusiasts among entertainment stars, Xia Yu is arguably one of the best in China. At the Sochi Winter Olympics, the skiing enthusiast—who has won multiple championships in international competitions—was invited to be a special commentator for snowboarding on CCTV. Although China’s snowboarding team ultimately did not achieve its first-ever medal breakthrough at this Sochi Winter Olympics...
As the clock struck 2014, @AirFrance launched a uniquely designed Weibo APP game on Sina Weibo with the theme of "2014 New Start." It marks an exciting new chapter for the new year. By defining the game theme as "2014 New Start," Air France also aims to express that after an 80-year journey...
Celebrate at Nanshan Mountain — The 7th Nanshan Amateur Mogul Skiing Hero Competition in Canada is about to kick off. As a promoter and leader of freestyle skiing, Nanshan Ski Resort has consistently enhanced the experience for freestyle skiing enthusiasts through improvements in ski slope infrastructure and equipment upgrades. During the 2013–14 season, Nanshan Ski expanded the back mountain area...
The new product pre-order campaign launched by Garmin, the world’s leading GPS brand, is in full swing. During the promotion period, customers can purchase the latest Garmin Forerunner 220 sports watch at the lowest pre-sale price and receive a free heart rate replacement strap and a Garm...
As is well known, Casio G-SHOCK has long been renowned for its Toughness spirit. G-SHOCK has continuously explored and challenged the impossible in various professional fields, which is why under the MASTER OF G line, we have five “professional-grade” watches: FROGMAN, MUDMAN, GULFMAN, RISEMAN, and the recently launched RANGEMAN. ...
Xinyang, Xinhua, Feb. 17 (Pan Zaijun & Zhang Yinxiang) After nearly a year of enduring wind and weather and arduous trekking, the camel caravan of the "Retracing the Tea Road" event, jointly initiated by the government of Erenhot City in Inner Mongolia, the Inner Mongolia Tea Road Research Association, and others, arrived today in Xinyang, Henan, known as the hometown of famous green tea, kicking off a series of tea-themed activities in Xinyang...