On February 19, 2014, CORA Company brought its well-known outdoor brands Gregory, Keen, Jones, and BCA to ISPO BEIJING, and also invited outdoor legend Wayne, the founder of Gregory backpacks, to meet with Chinese consumers.
CORA Company has assembled an all-star lineup of outdoor brands, making a full push into the 2014 Chinese outdoor market. Through this ISPO exhibition, it will offer even higher-quality outdoor products. Its backpack brand Gregory introduced the upgraded Z&J series, featuring an ultra-breathable backpanel, shoulder straps, and waistbelt for a cool and comfortable carrying experience. The minimalist design reduces stitching, making the backpack more compact and stylish. It uses lightweight, durable fabrics, and the dynamic carrying system automatically balances flexibility and support stiffness as the load increases. The popular outdoor casual footwear brand KEEN brought its made-in-the-USA series, offering more advanced technology and higher quality. The high-end American ski equipment brand Jones, together with the internationally leading snow safety and rescue equipment brand BCA, delivered an unparalleled off-piste snow experience for Chinese consumers.
Established in 2006, CORA Company has consistently provided Chinese consumers with high-quality outdoor products, thanks to its unique insight into the outdoor industry and the professionalism of its team. The company represents top outdoor sports brands such as Patagonia, Gregory, and KEEN, with offices and directly operated stores in Beijing and Shanghai, over 40 high-quality dealer partners nationwide, and more than a hundred dealer stores across the country.