With outstanding creativity, simple participation methods, and mobile integration, Air France’s "2014 New Start" campaign made full use of innovative social media interaction to effectively promote brand awareness and products, strengthen fan engagement on social platforms, and bring good fortune to users. It is indeed a highly successful case of social media marketing.
We hope that in 2014, more corporate users will deliver even better and more creative marketing content than Air France’s "2014 New Start," opening up broader prospects for digital marketing!