Pioneer unveils its three major brands at ISPO BEIJING 2014
Ushering in a new chapter of innovative strategies for outdoor adventures
On February 19, China's leading outdoor brand Pioneer showcased its three major brands at ISPO BEIJING, Booth No. 2-106. During the exhibition, it prominently launched the TiEF
At ISPO BEIJING 2014, the Pathfinder booth featured an openwork design inspired by the colors of the Himalayas, perfectly blending earthy reds with icy whites to create a new and captivating outdoor experience. The three audience entrances and exits located on three sides of the booth corresponded to its three major brands, with a clever spatial division that allowed the three brands within the exhibition area to complement each other while maintaining their unique identities. The high-tech display stands and experimental props further highlighted Pathfinder’s brand ethos of “pursuing technological innovation to provide safe and comfortable outdoor sports equipment for the brave and adventurous.”
Pathfinder TiEF
Innovative technology wins big awards Colorful new products make a powerful debut
Explorer not only translates the spirit of "bravery" into concrete action but also strives for excellence in product innovation, constantly breaking new ground. Another major highlight at this exhibition is Explorer's display of its 2014 new product "TiEF PRO"
1月26日，“TiEF PRO ??弦欢喙δ芡讲叫?痹诓014德国慕尼黑ISPO AWARD的赛场上与其他亚洲品牌同台角逐，最终凭借卓越的产品品质与功能脱颖而出，荣膺2014 ISPO MUNICH AWARD亚洲产品赛区装备类大奖。获得这项世界级创新大奖，不仅是对探路者产品品质及创新能力的肯定，同时也代表中国户外行业正在不断迈向卓越，在世界户外市场占据一席之地。据了解，此次展会中德国ISPO组委会将组织获奖产品进行国内展出，同时于开展首日下午颁发奖项荣誉。
探路者2014重磅推出的新品TiEF ?SKIN蝴蝶仿生皮肤风衣采用探路者自主研发的TiEF ?SKIN仿生超轻防晒科技面料设计而成，面料模仿日落蝶绚丽轻薄的鳞片结构，反射、散射光线，阻隔阳光及紫外辐射，构成天然防晒盾牌。面料内层应用纳米粉体涂覆工艺，特别添加防晒导湿涂层，防晒指数可达UPF40+,多次洗涤后仍保证防晒功能不衰减，防风透湿的同时，更从内而外提升面料持久防晒性能。
此外，“乐享改变”的阿肯诺（ACANU）品牌将于2月20日联合北京大学自行车协会，中国自行车协会骑行文化促进中心，700bike等机构，共同发布以“骑看世界”为主题的年度骑行路线，众多活动精彩纷呈。
对于探路者而言，2014年具有非凡的意义。这不仅是其勇敢迈步的第十五个年头，同时也是其互联网思维下“大户外创新战略”的发展元年。站在十五周年的里程碑上眺望未来，探路者将继续怀揣创业激情和梦想，勇敢前行！