Pioneer unveils its three major brands at ISPO BEIJING 2014
Ushering in a new chapter of innovative strategies for outdoor adventures
On February 19, China's leading outdoor brand Pioneer showcased its three major brands at ISPO BEIJING, Booth No. 2-106. During the exhibition, it prominently launched the TiEF
At ISPO BEIJING 2014, the Pathfinder booth featured an openwork design inspired by the colors of the Himalayas, perfectly blending earthy reds with icy whites to create a new and captivating outdoor experience. The three audience entrances and exits located on three sides of the booth corresponded to its three major brands, with a clever spatial division that allowed the three brands within the exhibition area to complement each other while maintaining their unique identities. The high-tech display stands and experimental props further highlighted Pathfinder’s brand ethos of “pursuing technological innovation to provide safe and comfortable outdoor sports equipment for the brave and adventurous.”
Pathfinder TiEF
Innovative technology wins big awards Colorful new products make a powerful debut
Explorer not only translates the spirit of "bravery" into concrete action but also strives for excellence in product innovation, constantly breaking new ground. Another major highlight at this exhibition is Explorer's display of its 2014 new product "TiEF PRO"
On January 26, "TiEF PRO"Winning this world-class innovation award is not only recognition of the product quality and innovation capabilities of Pathfinder, but also represents the continuous progress of China’s outdoor industry toward excellence, carving out a place in the global outdoor market.It is reported that during this exhibition, the German ISPO organizing committee will arrange for the award-winning products to be displayed domestically, and will also present the awards on the afternoon of the opening day.
Explorer's 2014 newly launched product TiEFThe inner layer of the fabric is treated with a nano-powder coating process, featuring an added sun-protective and moisture-conducting coating. It achieves a UPF rating of 40+ and retains its sun protection even after multiple washes. While being windproof and breathable, it also enhances long-lasting UV protection from within the fabric.
Additionally, the ACANU brand, which promotes the idea of "Enjoying Change," will collaborate with Peking University's Cycling Association, the Cycling Culture Promotion Center of the China Bicycle Association, 700bike, and other organizations to jointly release an annual cycling route themed "Riding to See the World" on February 20. A variety of exciting activities are planned.
For explorers, the year 2014 was of extraordinary significance.This marks not only its fifteenth year of bold strides but also the inaugural year of its "Big Outdoor Innovation Strategy" under an internet mindset.Standing at the milestone of fifteen years and looking toward the future, Pathfinder will continue to move forward bravely, carrying the passion and dreams of entrepreneurship.