- " Asia’s premier sports industry platform
- " Exhibition data hits new highs
- " ISPOAcademy sees record participation
We are very pleased to participate againISPO BEIJING.ISPO BEIJINGIt gets better every year. This time we saw many new brands at the show, especially a lot of domestic ones.ISPO BEIJINGIt has brought more friends into the outdoor circle. For us, it's a great opportunity to interact with our existing clients and strengthen those relationships.
– Mr. Jerry Bai , Shanghai Flying Frog Trading Co., Ltd. (AKU, CRISPI, FIVE TEN, PETZL), Founder
We are very happy to participate for the first time this yearISPO BEIJING. Our goal in exhibiting is to showcase our brand to an Asian audience and launch our products.ISPO BEIJINGprovided us with an excellent platform to achieve these goals. We are very satisfied with the number of visitors at this exhibition, and we also plan to make our collaboration withISPO BEIJINGa long-term one.
――Martin NetinderMr.Peak Performance, Emerging Markets Sales Director
I’m very glad to be here, and personally, this is my second time attendingISPO BEIJING. I felt that this year’s show was quite different from last year’s – both the quantity and quality of attendees were better this year. This yearISPO BEIJINGattracted more retailers, department stores, traders, and enthusiasts from the outdoor and winter sports industries. This allowed us to engage more directly with Chinese customers.
――Israel Maynard Mr. (BURTON), General Manager for China, Boden Cool Trade (Beijing) Co., Ltd.
We have been participating sinceISPO entered China and have always strongly supportedISPO BEIJING. Today’sISPO BEIJINGhas more participating brands and higher public involvement compared to a few years ago. This has also expanded our audience reach.ISPO BEJINGplays an important role in promoting our brand. We hope to showcase our latest products to everyone through such a platform. Our dealers and customers also come to the exhibition to view our new products and place orders for the next season. We are also able to attract a new batch of agents on-site at the exhibition, soISPO BEIJINGis of great significance to us.
― Shi Minqin Ms., Beijing Xueshangfei Trading Co., Ltd. (Rossignol, AXE, Haibike), Deputy General Manager
This is our first time participating inISPO BEIJING, and also our first time attending a professional exhibition. We found this participation very rewarding, as the organizers gave us strong support, which brought us a lot of attention. We feel thatISPO BEIJING’s overall exhibitors are relatively more professional and have greater international influence. That’s why we choseISPO BEJINGeven for our first participation.
――Hong Qinming Mr., Jinjiang Mingwei Shoes & Garments Co., Ltd. (CAMKIDS), Executive Director
We are very familiar with theISPObrand and have previously visitedISPO MUNICHandISPO BEIJINGas attendees. But this is the first time exhibiting as a vendor atISPO BEIJING. This exhibition has been very successful. The organization of the event itself is highly efficient and professional. The visitors who came to the exhibition are all very professional, and we are very pleased to see that these clients came here with high expectations. Our booth has been quite busy these past few days, with non-stop visitors. It’s tiring, but we’re very happy that so many professional visitors came to learn about our products. We are very satisfied with this effect.
――Xiao Xiaosong Mr., Beijing Gaorun Erhe International Trade Co., Ltd. (Millet, Mountain Equipment, Danner, Woolpower), Deputy General Manager
This is our third time participating inISPO BEIJING.2011’sISPO BEJINGhelped us find a very good partner. We are very happy to have usedISPO BEIJINGto open up our brand in China and gain more attention.ISPO BEIJING’s visibility in China is getting higher and higher, and professionals in the outdoor industry have long known about this exhibition. At the exhibition, you can see many competing brands, butISPO BEINIGhas created a good environment for us, so we welcome this kind of friendly and mutually encouraging competitive approach.
――Nicolas WarchalowskiMr.,Hagl， Chief Executive Officer
This is our second time participating this yearISPO BEIJING. This year at the exhibition, we received more visitors than last year by30%. We were very pleased to see many distributors and retailers visit our booth, and we’re satisfied with such growth. It’s interesting to exhibit in China—we just came fromISPO MUNICH, whereISPO BEIJINGfeatured many Chinese domestic and Asian brands we hadn’t encountered before.
――Randy VerniersMr.Jarden Technical Apparel (Coleman, Exofficio, Marmot, Rawlings), International Sales Director
We only established our branch in China last year, which is why we started participating inISPO BEIJINGso late. But we hope to have long-term cooperation withISPO BEIJING. This year’s exhibition had more attendees and exhibitors,ISPO BEIJINGwas more international, and from my personal experience, there were noticeably more European and American visitors compared to last year. Overall, the growth is good.
――Matthias PreusselMr., Mammut (Mummt), Head of Far East Sales
For us, the main purpose of participating is to let more people know about our products. Therefore, we need to reach more retailers. Today, many retail teams visitedISPO BEIJING, and we have experiences to share with them, which perfectly aligns with our main goal. We will continue to operate in the Chinese market, perhaps for the next hundred years, helping Chinese families enjoy outdoor activities.ISPO BEIJINGis the most direct way to connect with Chinese customers.
――Richard L.Guilfoile Mr., Coleman from the United States(Coleman) , President of Asia-Pacific
LOWAThe brand has accompaniedISPO BEIJING’s growth since entering China. In the past two years, we’ve seen more brands joinISPO BEIJING. This time, we connected with many distributors and media from department stores and specialized outdoor shops, providing us with ample opportunities for brand communication and exposure. Moreover,ISPO BEIJINGitself is a well-established, mature platform that offers us a lot of professional brand information and opportunities for new product promotion.
――Zhou Yu Ms., Nanjing Biancheng Sporting Goods,LOWA&LEKIBrand Business Unit Director
I believeISPO BEIJINGplays a symbolic role for China’s outdoor sports market. Every year, a large number of brands showcase their latest products and exchange insights on industry trends. Whether for manufacturers, distributors, enthusiasts, or consumers,ISPO BEIJINGserves as a strong indicator. It’s also very helpful for us to understand the latest international trends.
――Cao Jun Dear Sir, Maya Outdoor Products Co., Ltd. (KAILAS, VAUDE, MEINDL), Marketing Director
With the development of China’s outdoor industry and economy,ISPO BEIJINGit has become more mature, with growing influence and increasingly high-quality professional attendees. We hope to leverage this exhibition to connect with more brands, retailers, suppliers, channel partners, media, and professional visitors; andISPO BEIJINGprecisely meets our needs by providing us with opportunities to engage with more industry professionals.
――Zhu Gang Sir, Nanjing Biancheng Sports Goods,NORTHLANDBrand Business Operation Director
This is our second time participating inISPO BEIJINGthe exhibition. This year, there are many new brands and more specialized equipment on display. Participating inISPO BEIJINGallows dealers and mediato better access and directly experience our products.
――Huang Hongda Sir, Oakley (OAKLEY), General Manager for China
ISPO BEIJINGis a fantastic exhibition. It enjoys high visibility and strong influence in Asia, which is why we participate here. This year, both the quantity and quality of attendees were excellent, and there were many competing companies, both domestic and international. Through the exhibition, we can meet them, learn about them, and gain a lot from them. It’s a great opportunity for our improvement.
――Claes Broqvist Sir,Odlo, International Sales Director
This is my second time attendingISPO BEIJING. The exhibition is a great opportunity for us to showcase our products to the world.ISPO BEIJINGis very important to us; our goal in participating is to serve our customers in China and across Asia. I’m excited every minute here—there are many concurrent activities, all very interesting, which also attract more customers into the outdoor industry.
――Wayne GregorySir,Gregory, Brand Founder
The customer base visitingISPO BEIJINGthis year is broader. Previously, it was mainly outdoor channels or mall channels, but this year the channels are clearly more diverse. There are more customers from the gift channel, online channel, and department store channel visiting us this year. I feel that the visitor demographic at the exhibition is becoming increasingly rich.
――Lin Bangxi Sir, Zhongshan Great Barrier Reef Outdoor Products Trading Co., Ltd. (SEA TO SUMMIT, CAMELBAK), Sales Manager
We have participated inISPO BEIJING.ISPO BEIJINGIt has grown bigger year after year. WeISPO BEIJINGcan have direct dialogue with our customers, as well as meet some key distributors and communicate with them, so participating in the exhibition was definitely the right choice.
――George Brown Mr.VASQUE, Director of Sales, Pan-Pacific Region
Messe München International
Messe München GmbH (MMI) is one of the world’s leading exhibition companies, organizing nearly40trade fairs worldwide each year across industries including capital goods, consumer goods, and high-tech sectors. Each year, more than100countries are represented by over30,000exhibitors at the Munich exhibitions, attracting visitors from more than200countries and regions around the globe, totaling over200million attendees. Messe München also hosts various exhibitions in Asia, the Middle East, South America, and Africa, while maintaining a global network with over90subsidiaries in more than6countries and64overseas representative offices. The Messe München Group consistently promotes environmental protection and sustainable development on a global scale.
About ISPO
As an important professional trade fair for the sports fashion industry in the Asia-Pacific region,ISPO BEIJINGserves as a bridge between brands, traders, media, and enthusiasts. Its exhibition scope covers outdoor, winter, and extreme sports categories, providing a platform for industry elites across the sports value chain to directly engage target audiences and attract media attention. Each year, over20countries are represented by more than600brands and nearly3professional visitors gather here to review the past year’s industry developments, forecast the next year’s market trends, and preview emerging styles in the new season of sports fashion.