2014Year2Month19Day, the 10th Asia Outdoor Sports & Fashion Exhibition (ISPO Beijing 2014) grandly opened at the China National Convention Center in Beijing.ISPO BeijingThe10years have also been a decade of rapid development for outdoor sports in China, but China’s outdoor industry is still in its early stages. Looking at the global development of outdoor sports, the United States is undoubtedly a leading nation in outdoor activities. According to theColemanand the Outdoor Foundation’s jointly released2013Camping Report data, in2012,3800million Americans went camping, accounting for13%of the total U.S. population. Americans camped for a total of2012, with an average of5.166billion days in13.6camping days per camper for the year.
Reporters at theISPOexhibition site saw that many major American brands also attendedISPO. Guided by on-site staff, the reporters entered the booth of the American century-old outdoor brand “Carrying Forward American Classics, Renowned Worldwide for a Hundred Years” — A century-old American outdoor brand renowned in the outdoor industry for a hundred yearsColeman(Coleman). It is reported that this year marks theColeman(Coleman) in the Chinese market over the past three years, and its booth design perfectly showcases a blend of tradition and modernity, as well as classic and innovative elements. AISPOdebut of12-meter-long historical wall presented the brand’sColeman-year history before the visitors. From a promise made a century ago inNo light No pay, to portable stoves that brought warmth and comfort to soldiers during World War II, from post-war civilian outdoor gear aimed at healing souls, to innovative, technology-integrated products introduced in the new century — this historical wall used text, images, and products to tell the achievements and glory ofColemanover the past hundred years.
Coleman(Coleman) GlobalCEO
Robertdelivered a speech
On the first day of the exhibitionColeman(Coleman) hosted a welcome reception on-site,Coleman(Coleman) GlobalCEO RobertMr. [Name], President of Asia-PacificRichardMr. [Name], National Marketing and Sales DirectorIsabelMs. [Name] and other key leaders were all present. In addition, dozens of media representatives, distributor representatives, and outdoor enthusiast representatives also attended. At the reception,Coleman(Coleman) Global PresidentRobertMr. [Name] gave a welcome address, expressing his aspirations for the Chinese market.RobertHe stated that 2012the annual output value of the outdoor sports and leisure economy in the United States was6460billion USD, making up a significant proportion of the U.S.GDPOutdoor leisure activities are also the most popular and influential pastimes in the United States. Entering the Chinese market is precisely because of recognizing the tremendous potential of China’s outdoor sector. He said that the level of self-directed leisure among the Chinese public has not yet been fully realized. Therefore,Coleman(Coleman) is willing to accompany Chinese outdoor enthusiasts through this period of outdoor enlightenment, and to use its century-long outdoor experience, combined with elements that align with Chinese aesthetics and leisure habits, to promote the development of China’s outdoor industry.
ColemanThe product stories showcased at the (Coleman) booth
In the main activity area of the exhibition zone, the displayedSUVproduct stories andPARKnarratives seemed to have a magical appeal, continuously drawing the attention of visitors, especially family audiences. According toColemanMs. Fu Yu, National Marketing and Sales Director of (Coleman), “Colemanplaces great emphasis on the close connection between ‘family,’ ‘friends,’ and ‘nature.’ This is also the value of our brand. As [Name] from the [Coleman] family once said, ‘Getting out into the wild and connecting with nature is something people should do, because we originally live in nature.’ Therefore, we also hope thatColemanAs the elders of the family said,Sheldon Coleman Sr. 'Going into the wild and getting close to nature is something people should do, because we originally live in nature.' Therefore, we also hopeColemancan guide our Chinese people to enjoy the beauty of nature, and to cherish the wonderful moments with family and friends under the sunshine and white clouds.”