Home Classic Itineraries ISPO Beijing Expo Opens with 360-Degree ...

ISPO Beijing Expo Opens with 360-Degree Display by Pik as Highlight

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — On February 19, the much-anticipated ISPO BEIJING 2014 — the 10th Asia Outdoor Trade Show & Sports Fashion Exhibition — officially kicked off at the China National Convention Center. Sports and outdoor enthusiasts from all walks of life gathered with over 370 exhibitors. This year’s ISPO show was not only larger in scale than previous years but also featured many new highlights...
    On February 19, the highly anticipated ISPO BEIJING 2014 — the 10th Asia Outdoor Trade Show & Sports Fashion Exhibition — officially opened at the China National Convention Center. Sports and outdoor enthusiasts from various industries joined more than 370 exhibitors. This year’s ISPO event was not only bigger than in previous years, but also showcased many new highlights that caught people's attention.

      On the first day of the exhibition, the booth of Tecnica, a well-known Italian outdoor brand, was crowded with visitors and extremely popular. Upon inquiry, reporters found out that Tecnica had collaborated with the product display app Pik, using iPads as hardware to dynamically showcase their products in 360 degrees, attracting large numbers of attendees to stop and watch.



    According to Tan, the person in charge of Tecnica’s exhibition, “This is not the first time Tecnica has worked with Pik. Last year at the Asia Outdoor Exhibition, the Pik app created a sensation for Tecnica. The 360-degree product display allows customers to vividly see every detail of the product. This enhanced user experience far surpasses traditional promotional methods, so our collaboration with Pik is very meaningful. I believe it will soon become a trendy fashion in the entire product sales and exhibition market.”


      Through an introduction by Bi Ran, the head of the Pik team on-site, it was revealed that Tecnica is not the only exhibitor collaborating with Pik this year. Other outdoor brands such as Garmont and Panorama Mountains have also partnered with the Pik app to showcase their products in 360 degrees. Many exhibitors expressed strong interest in Pik, and over thirty exhibitors have already requested to collaborate, with the number continuing to grow.


      Bi Ran also noted that 360-degree product display is just one of Pik’s standout features. Pik is positioned as an iPad-based mobile sales and exhibition tool for product showcasing and sales management. It supports images, documents, videos, as well as 360-degree product and panoramic displays. It is suitable for face-to-face sales, conference presentations, and multi-functional exhibition demonstrations.


      At the start of the ISPO Beijing Exhibition, the emergence of Pik made traditional promotional methods seem inadequate. Exhibitors like Tecnica gained more user attention and recognition by adopting innovative and efficient display methods — a true reflection of the current development trend in the exhibition and sales market. With the rise of mobile internet and devices, exhibition tools like Pik are set to become a mainstream trend across the industry.

Share

This article is published by HowToTrip. Sharing and reposting are welcome — please credit the source.
Article URL: https://www.howtotrip.net/views-54583

0