Amidst the vast ice fields, the explorers’ slow yet steady footsteps left a trail of dream-chasing footprints on the snow. A copper plaque heavy with historical significance marked the beginning of the seven-year retrospective video of the “Endless Experience – The North Face™ Outdoor Dreams Come True” campaign. Striking numbers, unforgettable scenes, and beaming faces full of dream-driven positivity—seven years of memories condensed into one minute and fifteen seconds. At the 8th China Outdoor Golden Rhino Awards, the screening of the seven-year retrospective video of the “Endless Experience – The North Face™ Outdoor Dreams Come True” campaign became a highlight of the event and signaled the countdown to the launch of the new edition.
Johnson Chang, General Manager of Gore’s Apparel Business in China, introduced the new edition of the “Endless Experience – The North Face™ Outdoor Dreams Come True” campaign at the Golden Rhino Awards
Since 2007, Gore has launched the “Endless Experience – The North Face™ Outdoor Dreams Come True” campaign for outdoor enthusiasts across China. Over the past seven years, Gore has used this campaign as a platform to collect outstanding travel proposals that align with Simpson’s “Tellem Exploration Philosophy” through online submissions, upholding a positive and healthy outdoor philosophy while providing top-tier The North Face gear
Dreams know no bounds. This year, the eighth edition of the event will make its fresh debut in March. As in previous years, Gore-Tex
To enable more outdoor enthusiasts to participate in the event, seize the opportunity to realize their dreams, and experience the boundless charm of outdoor sports, since 2011, the event has introduced platform divisions. Consumers can apply through platforms other than the official Gore website. In 2014, Gore will collaborate with well-known industry websites to establish five major division application platforms: Sina Division, 8264 Division, Greenfield Division, Honeybee Division, and iCar Division. These not only create broad application channels but also cater to the varied interests of outdoor enthusiasts, allowing them to meet more like-minded friends on the divisions.
The Dream Collection is divided into five categories based on participants’ interests: Professional Mountaineering, Wilderness Trekking, Outdoor Hiking, Outdoor Photography, and Outdoor Self-Driving. Whether you’re a seasoned outdoor athlete, a passionate hobbyist, or just an enthusiast, as long as you have an outdoor dream, you can sign up via the official Gore website or any of the five event divisions, choose your category, and submit your travel plan.
It’s worth mentioning that the 8th edition of the event has specially added a “New Explorers’ Dream Destination” voting session. For the majority of outdoor lovers who may not be adept at crafting travel plans, simply voting for your desired destination and sharing the origin of your dream offers a chance to join an eight-person ultimate dream destination exploration team led by professional mentors, thereby realizing your journey to the most dreamed-of place and fulfilling your outdoor aspirations. Aside from the main site, users can participate in the “New Explorers’ Dream Destination” voting on each division. The selection method for the winning plan is based on previous editions’ rules, with the addition of mentor recommendations and online public voting to determine the shortlisted plans—allowing even more people to take part in the event.