Classical Home Culture Museum

Classical Home Culture Museum

The Classical Home Culture Museum in Xindu District, Chengdu (also known as Xiangdi Hongguan), is located just 100 meters from the Longqiao exit of the Chengdu-Pengzhou Expressway in the Chengdu Furniture Industrial Park, offering extremely convenient transportation. The museum covers an area of 22,780.24 square meters, with a construction area of approximately 33,000 square meters, and currently employs 25 staff members, along with 25 volunteers and temporary workers. Originally just an old furniture factory, under the strategic vision of Chairman Zeng Daosong — "to inherit traditional Chinese culture" — this old factory was transformed into today’s "Xiangdi Hongguan." His personal collection, amassed over 20 years, has been integrated with contemporary elements and traditional culture, displayed through restored ancient scenes. To date, to enhance the overall cultural and tourism experience, the museum has completed the construction of a "dining and leisure area" as well as an "artists’ studio and fine art exhibition hall."

The Classical Home Culture Museum in Xindu District, Chengdu is striving to create "China’s largest cluster of private premium collection museums," aiming to gather scattered high-quality collections from the public. Leveraging the essence of traditional culture and moral values embedded in these artifacts, the museum promotes patriotism-centered national spirit.

The Classical Home Culture Museum in Xindu District, Chengdu has innovatively developed its exhibition functions by organically integrating art exhibitions with classical home culture. The displayed artworks are incorporated into fitting scenes, providing visitors with both inner and outward spiritual enjoyment. The museum is also committed to the development of derivative products and unique, creative innovations, striving to secure a place in the cultural consumption market.

Serving as a study base for Chengdu residents, a science education base, and a practical training base for youths, the Classical Home Culture Museum in Xindu District, Chengdu will fulfill a special educational role, becoming a model base that combines learning with fun and exerting greater educational influence. Once the project is fully operational, it will become China’s largest and highest-grade comprehensive museum cluster integrating exhibition, education, collection, tourism, and academic research. It will also serve as a city landmark, cultural symbol, educational base, tourism highlight, community hub, and international exchange and trading platform for both Chengdu and the nation.

Address: 100 meters left from the Longqiao (Furniture Park) exit of the Chengdu-Chengpeng Expressway

Phone: 028-83087956

Hours: 09:00–17:30