Beijing Erguotou Museum

Beijing Erguotou Museum

Beijing Erguotou Museum is a national AAA-level tourist attraction.

Beijing Hongxing Co., Ltd. is a renowned time-honored Chinese enterprise. The Hongxing trademark is a well-known Chinese brand, and the company’s unique “traditional brewing technique of Beijing Erguotou” is a national-level intangible cultural heritage. Established in May 1949, it was China’s first state-owned distillery set up by the Central Tax Bureau. At that time, it incorporated twelve well-established local distilleries from the outskirts of Beijing, such as Longquan and Yonghecheng, bringing together brewing talent and techniques. “Hongxing” fully inherited the traditional brewing craftsmanship of Beijing Erguotou. This traditional brewing technique of Beijing Erguotou can be traced back to the Yuan Dynasty over 800 years ago, took shape in the 19th year of the Kangxi reign during the Qing Dynasty (1680), and flourished after the establishment of “Hongxing.” To celebrate the founding of New China, the first batch of Hongxing Erguotou was launched in September 1949 as a tribute to the birth of the new nation. Its mellow, rich, and pure aroma received widespread praise from the public, and it has remained popular for nearly 60 years. The company pioneered the use of the term “Erguotou,” a brewing technique, as an official product name. It was the first liquor in New China named after a brewing process. Hongxing Erguotou has journeyed alongside the People’s Republic, forming an emotional bond with the people and becoming one of the quintessential representations of Beijing’s culture.

Beijing Hongxing Co., Ltd. emphasizes management innovation, marketing innovation, and product innovation. The Hongxing product line has expanded to five major series—Standard, Special, Premium, Deluxe, and Collector’s Edition—to meet the needs of consumers and the market, driving the company’s continuous growth. In recent years, the company has also introduced premium products rich in cultural heritage and refined taste, such as Hongxing Premium Erguotou and Hongxing 1949, which have become classic representatives of high-end liquors in Beijing and the preferred drink when hosting domestic and international guests in the capital. The company remains committed to the development of green food products and has successively obtained certifications including Green Food, International Quality Management System, Product Quality Grade, Food Safety Management System, International Environmental Management System, Measurement Assurance Capability Management System, and Occupational Health and Safety Management System. It has also been honored with titles such as “Well-Known Chinese Trademark,” “National Intangible Cultural Heritage,” “Time-Honored Chinese Brand,” “National May 1 Labor Certificate,” “National Grade A Trusted Enterprise,” “National Best-Selling Brand of the Three-Green Project,” “National User Satisfaction Product,” “National Contract-Abiding and Credit-Worthy Enterprise,” “National User-Trusted Brand,” “Top Ten Influential Chinese (Liquor) Brands,” and “Top Ten Most Influential Brands in Beijing.”

Transportation:

Bus: Get off at Dongzhimen Station on Bus 980 Slow (get off at Wanghua Station), cross the street

Address: No. 1 Hongxing Road, Wanghua Village, Huairou Town, Huairou District

Museum Contact Number: 010-51202902/61697658

Huairou Tourism Information Service Center Phone: 69659647

Huairou Tourism Information Service Center Gaolianghe Service Station Phone: 60697115

Huairou Tourism Information Service Center Kuangou Service Station Phone: 69679099

Huairou Tourism Information Website: www.hrly.com.cn