Red Star Erguotou Liquor Museum

Red Star Erguotou Liquor Museum

The Red Star Erguotou Liquor Museum is a national AAA-level tourist attraction.

Address: No. 5 Hongxing Road, Wanghua Village, Huairou Town, Huairou District, Beijing

Beijing Red Star Co., Ltd. is a renowned time-honored Chinese enterprise. The Red Star trademark is a well-known Chinese brand, and Red Star’s unique “Traditional Brewing Technique of Beijing Erguotou” is a national intangible cultural heritage. Established in May 1949, it was the first state-owned distillery built by the Central Tax Bureau, which took over twelve time-honored distilleries on the outskirts of Beijing at the time, such as Longquan and Yonghecheng, bringing together brewing talent and techniques. “Red Star” fully inherited the traditional brewing craftsmanship of Beijing Erguotou. The traditional brewing technique of Beijing Erguotou can be traced back to the Yuan Dynasty 800 years ago, took shape in the 19th year of the Kangxi reign of the Qing Dynasty (1680), and was further developed after the establishment of “Red Star.” To celebrate the founding of New China, the first batch of Red Star Erguotou liquor was launched in September 1949, becoming a tribute to the birth of the new nation. Its rich, mellow, and pure aroma earned widespread praise from the public, and it has remained popular for nearly 60 years. The company was the first to officially use the term “Erguotou,” a brewing process name, as the product name—this was the first Chinese liquor named after a brewing process in New China. Red Star Erguotou has grown alongside the nation and become intertwined with the emotions of the people, making it one of the quintessential representatives of Beijing culture.

Beijing Red Star Co., Ltd. emphasizes management innovation, marketing innovation, and product innovation. The Red Star product line has expanded into five major series: regular, special, premium, luxury, and collectible, meeting the needs of consumers and the market, and driving the company's sustainable development. In recent years, the company has also launched high-end Red Star products with deep cultural significance and refined taste, such as Red Star Premium Erguotou and Red Star 1949, which have become classic representations of high-end Beijing liquor and are served to domestic and international guests visiting the capital. The company has consistently adhered to the development direction of green food, obtaining certifications including Green Food, International Quality Management System, Product Quality Grade, Food Safety Management System, International Environmental Management System, Measurement Assurance Capability Management System, and Occupational Health and Safety Management System. It has also been honored with titles such as “Well-Known Chinese Trademark,” “National Intangible Cultural Heritage,” “Time-Honored Chinese Brand,” “National May 1 Labor Certificate,” “National Grade A Trustworthy Enterprise,” “National Best-Selling Brand of the Three-Green Project,” “Nationally User-Satisfactory Product,” “National Contract-Abiding and Credit-Worthy Enterprise,” “Nationally User-Trusted Brand,” “Top Ten Influential Chinese (Liquor) Brands,” and “Top Ten Most Influential Brands in Beijing.”

Transportation:

Bus: Get off at Dongzhimen Station, take the slow bus 980 (get off at Wanghua Station), cross the street

Address: No. 1 Hongxing Road, Wanghua Village, Huairou Town, Huairou District

Huairou Tourism Information Service Center Tel: 69659647

Address: No. 1 Hongxing Road, Huairou District, Beijing

Type: Museum

Recommended visiting time: About 1 hour

Tel: 010-61697658

Official website: http://redstarwine.cn/

Opening hours:

9:00–11:30, 13:00–16:00

Admission:

Adult ticket for Beijing Erguotou Liquor Museum: 30 RMB