Edward Chen, whose spirit perfectly aligns with Reebok’s “Unleash Yourself” brand ethos, has once again been upgraded to the brand’s ambassador for all product lines across the Asia-Pacific region. Together with fitness enthusiast Edward Chen, Reebok calls on more people to Unleash Themselves!
On March 6, 2018, AiJia Media held the 2018 Self-Driving Tour Conference at the Shanghai Jiading Poly Grand Theater, with the theme of "Cooperation · Focus · Innovation," bringing together numerous industry professionals to explore the essence and connotation of the self-driving tourism industry ecosystem.
As we move into late March, the 2018 Asia Outdoor Show (June 28 – July 1) has entered its mid-term evaluation phase. After months of preparation, what new moves and achievements will the show bring this year? Find out here!
On March 17, 2018, Lümei Speedy RV, a heavyweight brand in China’s off-road RV industry, will hold a grand new product launch event in Beijing. At the launch, their new product — the Speedy D-MAX Explorer 4WD off-road RV — will make its dazzling debut. Additionally, Speedy RV will introduce a new sales model to the industry, the “RV crowdfunding group purchase” concept.
What kind of technology will shape the future of the apparel industry? At the 2018 CHIC Fashion Expo held at the National Convention Center from March 14 to 16, the ISPO Global Design Awards showcased 19 globally awarded apparel products, including those from brands such as Anta, Toread, Polarstar, CRT, and Jeanologia...
On March 28, 2018, trendsetters from all walks of life gathered in Shanghai as Reebok unveiled the DMX FUSION series in a stunning launch event. William Chan, Victoria Song, and Rae Sremmurd made surprise appearances, igniting the future fever of DMX FUSION.
How do you capture thrilling moments during sports? Asking someone else to record for you isn’t realistic—you need an action camera like the VIRB XE. Designed for all kinds of outdoor activities, it can be mounted on your body or gear in various positions to capture different angles. Even more impressive, the VIRB XE comes with built-in GPS, ...
If you’re planning a trip to Japan soon and want to avoid overspending on communication, just download the app and book a hotel to get unlimited high-speed 4G data with no speed caps—how convenient? How great a deal? How surprising? ...
In response to the growing demand for women's sports product lines among major brands, ISPO Shanghai, held from July 5–7 at the Shanghai New International Expo Centre, will showcase a wide range of women's sports products and equipment. This event aims to help various sportswear brands capture the women’s sports market. ...
During the opening of the ARC’TERYX brand experience store, the brand will host the “ARC’TERYX & Dignified Ascent” exhibition at Plaza 66 in Shanghai. This exhibition will unveil the brand’s lesser-known evolution and showcase a photo story of Chinese adventurers on world-famous peaks. The exhibition is free and open to the public. We look forward to your visit...
As ARC’TERYX’s first brand experience store in Shanghai opens, we are honored to invite renowned Chinese climbers Sun Bin and He Chuan to share their climbing stories. Along with captivating tales, we’ve prepared wine, beverages, and delicious snacks. We look forward to meeting you there. ...
If you can’t quickly find what you need in a critical moment, no matter how big your backpack is, it’s all for nothing. Thule’s 23L Enroute features an extra-wide U-shaped opening that gives you a clear view of everything inside. No more digging around.
On the afternoon of April 3rd, the press conference for the 15th China Dongchuan Mudslide International Off-Road Car Rally and the 2018 China Off-Road Championship Dongchuan Station was grandly held in Beijing.
The 2018 Spring/Summer ISPO Functional Textiles Trend Awards (ISPO Textrends) have recently officially launched their registration process. This is a true international competition in textile technology. Participants submit innovative products, which are then reviewed by an international panel of expert judges to select various award-winning product categories. These products will...
Zhang Xiaodong has a small goal in mind: by the time the association holds its next election in late 2021, she aims to grow China’s sailing population (including enthusiasts and professional athletes) from around 60,000 to over 150,000, increase the number of sailing clubs from about 200 to more than 400, and make national member associations’ organizational management more independent, ...
[April 11, 2018, Beijing] The launch press conference for the "2018 BMW Castles to Coast Relay Race China" (hereinafter referred to as the "2018 Castles to Coast") was successfully held in Beijing yesterday. At the event, the Hood to Coast organizing committee officially awarded adidasTERREX the title of Gold Partner for the "2018 Castles to Coast"...
ISPO Shanghai 2018 Sets Sail Again, With Nearly 600 Exhibitors Bringing Around 700 Brands and Over 50 Concurrent Events to Showcase the Latest Products and Trends in Asia’s Summer Sports Market Including Fitness, Running, Outdoor, and Water Sports Across All Dimensions.
On May 20th, the interactive event ISPO Outdoor Experience Day (Open Demo Day) of ISPO Shanghai 2018 will be held at Shanghai Jiabei Country Park. This year, ISPO will team up with the nationwide hit running event — the X-Mudder Mud Run Shanghai stop — to gather 5,000 sports enthusiasts for a wet and unforgettable day of confessions ...
From April 7 to April 8, 2018, the 11th National University Outdoor Skills Competition — QiXin Sports Cup, organized by the Peking University Mountain Eagle Club, was successfully held. The competition featured four events: rock climbing and bouldering, rope technique relay, outdoor skills, and orienteering. A total of 22 teams from 21 universities across the country gathered at Peking University to jointly stage ...
The ISPO Outdoor Experience Day is a sports product testing and experience platform created by ISPO Shanghai, offering direct opportunities to showcase and test new products. Exhibitors participating in the event can comprehensively present product information and their practical performance, engage in face-to-face dialogue with testers, and obtain first-hand evaluation results. ... ...