The highly anticipated 2018 Reebok "Unleash Yourself" advertising campaign is here!

    From his early days in the entertainment industry to where he is today, Edward Chen has become an all-around artist excelling in film, television, and music. His youthful dreams were rooted in countless hours of sweat, willpower, and thousands of trials. Setbacks and failures never defeated him—training taught him perseverance. Physical training became a metaphor for life’s journey: not fearing challenges, constantly pushing limits, finding one’s own path, and becoming the best version of oneself. This resonates perfectly with Reebok’s “Unleash Yourself” brand spirit: fitness is not only about physical training but also a personal journey of growth. It helps people build strength, sharpen their will, enhance communication, and become better parents, children, citizens… and ultimately, better versions of themselves.
    In March 2017, Reebok signed Edward Chen as the ambassador for its Classic Series in Greater China. Now, with his spirit so aligned with the “Unleash Yourself” brand message, Edward Chen has been upgraded to the brand ambassador for all product lines across the Asia-Pacific region. Reebok, together with fitness-loving Edward Chen, calls on more people to Unleash Themselves!
    Reebok is committed not only to building its brand image but also to innovating its products. Edward Chen is seen wearing the new Reebok Floatride RS Ultraknit long-distance running shoes, which offer a light and comfortable running experience, as if floating on clouds. Backed by Reebok Floatride lightweight cushioning technology and featuring Ultraknit knitting technology for the collar design, these shoes provide enhanced side support and deliver an unprecedented running experience—making every step feel like running on the ground yet floating on clouds!

 

 

    The Floatride Foam midsole technology, used even in U.S. astronauts’ space boots, offers both strong resilience and a light, soft feel. Unlike traditional foam midsoles, Floatride Foam features uniformly distributed particles, providing longer-lasting cushioning and strong bounce-back. Additionally, Floatride Foam is 50% lighter than standard EVA, offering exceptional energy return and a soft feel that makes long-distance running incredibly comfortable, as if running on clouds.
    Stable collar support

    The EVA collar provides stable support from the midfoot to the heel, closely fitting individual running styles and foot pressure patterns, ensuring excellent balance with every step for a stable run.
    Ultraknit knit upper

    The Ultraknit knit upper, along with the collar design, offers breathability and durability, delivering a snug fit and more comfortable feel, giving you greater flexibility while running.
    The Reebok Floatride RS Ultraknit long-distance running shoes were launched for sale in March 2018 on the official Reebok website, Reebok Tmall flagship store, Reebok JD.com flagship store, and Reebok brand stores.