(March 6, 2018, Shanghai)2018YearMarch 6, AiJia Media heldthe Shanghai Jiading Poly Grand Theaterthe“Cooperation· Focus · Innovation” themed 2018 Self-Driving Tour Conference, gatheringnumerous industry professionals to discuss the essence and connotation of the self-driving tourism industry ecosystem. Cooper Tirewas the exclusive designated tire for the “Must-Drive G318 in a Lifetime” campaign,and joined hands withAiJia Media to jointlyhold a press conferenceto continue promoting318National HighwayIP318. At thepressconference, Dr. Cao Kechang, Global Vice President and General Manager of Asia-Pacific for Cooper Tire,also announceddetails aboutthealongNational Highway318“Cooper Station”ConstructionStatusand Customized Exclusive "Must-Drive in a Lifetime"G318”Cooper Extreme Off-Road Tire Solutions.This isCooper Tire & Rubber Company, USA’s second consecutive year of strongsupport for the 2018 China Official Automotive Culture Roadshow,actively contributing to the creation of a national highway truly suitable for universal travel experiences.
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The "Must-Drive in a Lifetime G318" China Official Automotive Culture Roadshow is a traveling exhibition of automotive culture, jointly organized by leading brands in the self-driving tourism industry. It attracts nationwide attention and promotes automotive culture through roadshows, exhibitions, and local industry forums in various cities along its route. Starting from2017,the "Must-Drive in a Lifetime G318"China Official Automotive Culture Roadshow has shifted its focus to National Highway 318.
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CooperDISCOVERER STT PRO equipped on modified Jeepsparticipated in the 2018 Self-Driving Tourism Conference.
On March 18, 2017, the "Retracing G318? Building a National Highway"2017 China Official Automotive Culture Roadshow fleet set off from the zero-kilometer mark of National Highway 318. Over 18 stops, 36 days, and 5,476 kilometers, it conducted inspections with a vision for building a self-driving industry corridor, promoted the route through the IP method of road-trip tourism, and used roadshows to facilitate the establishment of the G318 National Highway Self-Driving Tourism Industry Alliance. During this roadshow,be examined from the perspective of building a self-driving industry belt, promoting through road tripsand IPs, and advancing via roadshows.The National Highway 318 has seenthe establishment of a self-driving tourism industry alliance. During this roadshow,CooperCooper Tire & Rubber Company, USA provided its latest extreme off-road tire — the so-called "Master of Off-Roading"Discoverer STT PRO — to assist the fleet in reaching Everest Base Camp and arriving at the endpoint of Highway 318, Nyalam County.
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In 2018, the China Official Automotive Culture Roadshow themed "Must-Drive in a Lifetime G318"will soon depart from Shanghai.CooperCooper Tire & Rubber Company of the United States will once again support this318 Exploration Journeyin a unique way.After dedicating efforts toestablishingthe first batch of“Ancient Silk Road”Cooper Waystations (starting from Lanzhou, passing through Wuwei– Jinchang – Zhangye – Jiayuguan – Jiuquan to Dunhuang),CooperG318Tires will builda second batch of Cooper Waystationsalong the route, providing services such as vehicle repair, tire replacement, and tire maintenance for passing vehicles, truly becoming a guardian of safety on the road for drivers.At the same time, CooperTireswill supply its latest extreme off-road tire — the one hailed as the “Master of Off-Roading,”DISCOVERER STT PRO,to create a custom-exclusive “This Life Must DriveG318”Cooper Extreme Off-Road Tire” for the roadshow. The custom-exclusive “This Life Must DriveG318”Cooper Extreme Off-Road Tire” will further embed the off-roading spirit of “No Cooper,No Off-Roading”and the corporate culture of “Only Cooper, True Brotherhood” in people’s hearts.The off-road spirit and the corporate culture of \"Only Cooper, True Brothers\" have become even more deeply rooted in people's hearts.
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CooperDr. Michael Chao, Global Senior Vice President and General Manager of Asia-Pacific at Cooper Tire & Rubber Company of the United States, Michael Chao, Ph.D.,
CooperGlobal Senior Vice President and General Manager of Asia-Pacific at Cooper Tire & Rubber Company of the United States, stated:“Sinceentering the Chinesemarketin 2006,,Cooper American tires has always been committed to promoting automotive culture, especially authentic off-road car culture,Cooperstrongly supportsthe ongoing development of official Chinese automotive culture roadshows, cross-border self-driving relay events in China, and more,continuing to expand,and willactivelybuild distinctive off-road experience brands such as ‘Unbounded Journey,’providing consumers and off-road enthusiasts withauthenticdriving enjoyment.. ‘Only Cooper, True Brothers.’ Cooper will always remaina promoter of urban off-roading,and aguardianfor the off-road community.”
AboutCooper American Tires Cooper American Tires is one of the world’s leading tire manufacturers and a NYSE-listed tire company. Founded in 1914 in Ohio, USA, it has a history of over 100 years. Cooper enjoys a very high market share in the United States. As the “Global Master of SUV & Off-Road Tires,” Cooper Tires operates manufacturing bases across three continents and has a global sales and distribution network to meet the needs of most active markets worldwide.
In April 2006, Cooper American Tires officially announced its entry into the Chinese market and established its Asia-Pacific headquarters in Shanghai. In June 2008, the Cooper Tires Asia-Pacific Technology Center was set up in Shanghai to support R&D and testing for both the Chinese market and export products. In January 2014, the new Cooper Tires Asia-Pacific Technology Center relocated to the Kunshan factory. It integrates global cutting-edge technology and premium resources to continuously develop new products that meet the demands of a more pioneering future market.
Since entering the Chinese market, Cooper American Tires has successively launched product lines such as Cooper, Starfire, and Master in the passenger tire segment. For commercial vehicle tires, the Dean brand serves the Chinese market with a range of products tailored to various niche segments. Currently, Cooper American Tires has over 3,000 retail outlets in China, with a nationwide retail service network.
In 2015 and 2016, Cooper American Tires was the exclusive off-road tire supplier for the China Around TaTa (International) Rally for two consecutive years.
2017 saw the brand partner with Han Wei SMG Racing to form the Geely-Cooper Tires Racing Team,vigorously competing in Asia’s premier off-road motorsport event, delivering to off-road enthusiasts the true off-road experience of “No Cooper, No Off-Road.”Experience the thrill of Asia's premier off-road racing sport, delivering to countless off-road enthusiasts the authentic feeling of \"No Cooper, No Off-Road.\"