ISPO Outdoor Experience Day
— Meet your 5,000 "little sweethearts" on 520
An interactive event at ISPO Shanghai 2018 on May 20ISPO Outdoor Experience Day (Open Demo Day)will be held at Shanghai Jiabei Country Park. This year, ISPO will team up with the nationally popular running event —X-MudderMud Obstacle Race Shanghai Station, to gather 5,000 sports enthusiasts for a wet and unforgettable confession day.
The ISPO Outdoor Experience Day is a sports product testing and experience platform created by ISPO Shanghai, providing direct opportunities to showcase and test new products. Exhibitors participating in the event can comprehensively present product information and their practical performance, engage in face-to-face dialogue with testers, and obtain first-hand evaluation results. At the same time, they can directly connect with purchasing decision-makers, stimulating sales and triggering business opportunities.
This edition of the ISPO Outdoor Experience Day will connect brands with users at the X-Mudder Mud Obstacle Race Shanghai Station. At the event’s only registration area — a must-pass spot for all participants and spectators — each participating brand will receive a 9-square-meter booth and necessary supporting facilities. The influence will not only reach the over 5,000 precision-targeted sports enthusiasts on-site but will also extend to more than 100,000 people through official media coverage by ISPO and X-Mudder, major online platforms, social media, and influencer public accounts.
Colorful experience activities allow products to directly engage with users
From land to water, a continuous stream of experience activities keeps the brands' loyal fans hooked, generating even more feedback and orders than imagined.
Whether it’s the adrenaline-pumping plank competition, the rhythmic fitness ball and kettlebell experiences, or the challenging treadmill climb challenge, participants have a blast while giving brands immediate feedback on product usability.
Plank Competition
Balance Fitness Ball
Kettlebell Experience
Treadmill Climb Challenge
May’s Shanghai is already basking in early summer sunshine, and water activities offer a great escape from the scorching sun. Testing water sports products such as paddleboards, water yoga, and kayaks helps cool the body while heating up enthusiasm.
Water Yoga Performance
Kayak Testing
Paddleboard Experience
ISPO Shanghai exhibitors will also enjoy exclusive participation benefits. Come to ISPO and spend a wonderful 520 together.
Business/Event Partnerships
Michael Ji Yi?
Phone: 021-20205642
Email: michael.ji@mm-sh.com
Booths/Advertising/Sponsorship
Alyssa Lu Jianing
Phone: 021-20205562
Email: alyssa.lu@mm-sh.com
About the X-Mudder Mud Run
This time, teaming up with ISPO Shanghai to connect exhibitors and test users is the X-Mudder Mud Run, which has been running for three years and has expanded to eight cities. Inspired by special forces training, this leading domestic original muddy outdoor obstacle race made a thrilling comeback in 2018, ready to once again get over 40,000 participants covered in mud. Multi-platform event interactions will engage more than 100,000 sports enthusiasts, while comprehensive media coverage will reach nearly 10 million people both inside and outside the venue.
The full 10-kilometer course at the Shanghai stop of the Mud Run on May 20 features 25 newly upgraded difficulty levels, including climbing, crawling, and traversing. The richer obstacle setup will challenge participants to push their physical limits even further.
Event Date: May 20, 2018
Event Location: Jiabei Country Park, Shanghai
Event Schedule:
For more event details, please click: http://mp.weixin.qq.com/s/_yLjZy0lPB3QfuGxq1tfJw