[April 11, 2018, Beijing] The launch press conference for the "2018 BMW Castles to Coast Relay Race China" (hereinafter referred to as the "2018 Castles to Coast") was successfully held in Beijing yesterday. At the event, the Hood to Coast organizing committee officially awarded adidasTERREX the title of Gold Partner for the "2018 Castles to Coast." adidasTERREX will join hands with participants on June 30, delivering its sports philosophy of "Created by You" through high-quality products, inspiring athletes to challenge and achieve themselves more creatively.
(Photo: adidasTERREX brand representative,
Brian Cupps, Senior Director of Sports Marketing, adidas Greater China, receiving the "Gold Partner" trophy)
The "2018 Castles to Coast" will continue to feature a relay format of 5 runners and 1 vehicle, with continuous loops and full self-supported race logistics. The total distance has been extended to 178 kilometers, attracting over 1,200 outdoor and off-road enthusiasts to take part.
This year’s event will introduce more challenging off-road segments, greatly increasing the fun while also highlighting the competition’s spirit of continuous breakthroughs—perfectly aligning with adidasTERREX’s "Created by You" ethos. These two outstanding philosophies intertwine, encouraging participants to push limits, surpass their potential, and explore their own unique outdoor paths, both in the race and in life.
(Photo: adidasTERREX unveils event-exclusive apparel)
Toward the end of the press conference, Wu Xiangyang, Vice Mayor of Zhangjiakou Municipal Government, Guo Zhiwei, Director of the Zhangjiakou Sports Bureau, Mei Xiaoqun, Vice President of Marketing at BMW, Brian Cupps, Senior Director of Sports Marketing at adidas Greater China, Lu Hao, Chairman of Zhonghui Sports, Li Lu, General Manager of Zhonghui Sports, and Mao Daqing, Founder of UrWork and an avid runner, jointly stepped onto the stage to initiate the countdown, marking the official launch of the "2018 BMW Castles to Coast Relay Race China."
As a professional outdoor sports brand, adidasTERREX has always been committed to providing endless outdoor possibilities. Through in-depth collaboration with weighty, competitive events like the "2018 Castles to Coast," adidasTERREX will convey an outdoor attitude of "LIVE WITHOUT LIMITS — Unbound by Conventions" to participants and outdoor enthusiasts alike, where creativity and potential can burst forth when least expected, encouraging everyone to push forward against the odds and discover a better version of themselves.
(Photo: Representatives from all parties jointly stepping onto the stage to initiate the countdown)