Shanghai Dungeon Releases April Fools’ Special Perfume to Get You in on the Prank

Shanghai, April 1, 2018 — Humor and jokes are essential lubricants in life, and every April Fools’ Day is filled with unexpected surprises. The Shanghai Dungeon, a new diversified immersive performance-themed entertainment attraction set to officially debut this fall, played an “unforgettable” prank on citizens today by launching a custom “Prankster” series of perfumes at YOHO MALL in Nanjing East Road Pedestrian Street. This gave the public a sneak peek at its quirky and humorous side. This April Fools’ Day, dare to smell the scent of Shanghai Dungeon.

Shanghai Dungeon Releases April Fools’ Special Perfume to Get You in on the Prank

The released perfume collection includes five scents: “The Boss’s Money Box,” “The Person with Secrets,” “Wild at the Docks,” “The Crazy Doctor,” and “The Fortune Teller’s Game.” These fragrances are inspired by the stories and legends set to unfold in the upcoming venue, and incorporate unique “signature scents” exclusive to Shanghai Dungeon, allowing the public a taste of the “mystical aroma” infused with “Old Shanghai tales and legends.” Unlike commercially available perfumes, the “Prankster” series is only available for sampling on April Fools’ Day. Each fragrance is closely tied to the hot topics in the lives of today’s youth, tailored for “moonlight clan,” “paranoids,” “Buddhist youth,” and more.

The Boss’s Money Box: A base note of ambergris blended with the scents of coins and leather helps relieve the “no-money phobia” of the “moonlight clan.”

The Person with Secrets: Sandalwood infused with chili scent gives off an “approach-with-caution” vibe.

Wild at the Docks: The richness of whiskey mixed with the smells of sweatbands and padlocks creates an indescribably wild charm.

The Crazy Doctor: Licorice, coconut, and hospital aromas form a “cure” for “obsessive-compulsive personalities.”

The Fortune Teller’s Game: A fresh mix of elderflower and basil with an undertone of musty moss, this odd combination is tailor-made for “Buddhist youth.”

At the experience event, one of the main characters of Shanghai Dungeon—the “Boss,” who will be the only character able to take visitors into the Dungeon once it opens—joined “Dungeon residents” to interact with citizens and showcase the perfumes. Whether the scents were “mysteriously pleasant” or “hard to describe,” they gave passersby unexpected fun amid the “unusual fragrances.” For those still wanting more after sampling these indescribable “scents,” Shanghai Dungeon also offered benefits, inviting them to visit the venue this fall after its opening to personally experience more anticipated “mystical aromas.”

Shanghai Dungeon Releases April Fools’ Special Perfume to Get You in on the Prank

This April Fools’ Day “Prankster” perfume series is an innovative brand experience activity created by Shanghai Dungeon, inspired by its core entertainment essence of “fun frights” and drawing from the stories of its characters and its full-sensory immersive experiences. As a diversified immersive performance-themed entertainment attraction that blends live-action performance, themed narrative adventures, and special effects, Shanghai Dungeon leverages its years of global operational experience and meticulous consideration for visitor experience to create highly immersive venue designs in every detail. Take the sense of smell highlighted in this experience—among the five human senses, smell is the most sensitive and closely linked to memory and emotion. Research has found that specific scents can instantly evoke scenes associated with them and, even a year later, allow people to recall those moments with 65% accuracy. In Shanghai Dungeon, each themed area will have its own signature scent to further immerse visitors in the “mystical world” and embark on their own unknown adventure.

Shanghai Dungeon Releases April Fools’ Special Perfume to Get You in on the Prank

Shanghai Dungeon’s attention to venue design goes even further. Inspired by old Shanghai’s nostalgic legends and stories, and centered around immersive performances, the attraction features numerous “Dungeon residents” portrayed by professional comedians across 10 themed areas. Combined with mechanical props, as well as scent and sound effects in each area, visitors are treated to visual, auditory, and olfactory stimulation, delivering a full-sensory immersive “Scary Fun” entertainment experience. In addition to the already announced “Boss” character, the venue will introduce nearly 10 other roles played by professional comedians, including “Dock Worker,” “Bar Owner,” “Doctor’s Assistant,” and “Fortune Teller.” Some are friendly, others stern; some mysterious, others quick-tempered... These “Dungeon residents” will guide visitors through the stories of Shanghai Dungeon, where guests are not just observers but participants. The storyline is designed with a dramatic twist—after experiencing all 10 themed areas, visitors will be surprised to discover what role they played in subtly advancing the plot.

This fall, Shanghai Dungeon will grandly open at YOHO MALL located at 353 Nanjing East Road, Huangpu District, Shanghai. Before the official opening, a series of brand activities under the theme “Discover the Dungeon (Authentic Dungeon)” will gradually unveil the unique charm of the Dungeon brand. Following the release of the “Prankster” perfumes, Shanghai Dungeon will also launch actor auditions, “Scary Fun” pop-up experiences, and limited early-bird ticket sales to let the public explore the Dungeon brand from different angles and get a taste of its extraordinary appeal before the opening.

Unexpected “scares,” unexpected surprises. This fall, Shanghai Dungeon will take visitors on a thrilling and unpredictable adventure.

About Shanghai Dungeon

Shanghai Dungeon is operated by global family entertainment giant Merlin Entertainments Group and will officially open this fall at YOHO MALL, located at 353 Nanjing East Road Pedestrian Street, Huangpu District, Shanghai. Upon opening, it will be the first Dungeon attraction in Asia and the tenth globally. Shanghai Dungeon is jointly created by the original Dungeon UK team and a creative expert team from China. Its thoughtfully designed 10 themed areas blend immersive performances, themed narrative adventures, and stunning special effects—popular entertainment elements that stimulate the senses and allow visitors to embark on a “Scary Fun” adventure alongside professional comedians. Visitors will journey through old Shanghai’s chilling stories and lost legends in a fully immersive 360-degree experience. As the first flagship Dungeon venue in Asia, Shanghai Dungeon will use cutting-edge technology to enhance its attractions, including a unique “standing freefall ride” as the grand finale. Once officially opened, Shanghai Dungeon will work in synergy with the nearby Madame Tussauds Shanghai (just a 10-minute walk away) to offer visitors an even more diverse and enriching entertainment experience.

About Merlin Entertainments Group

Merlin Entertainments Group is a leading global company in location-based, family entertainment. As Europe’s largest and the world’s second-largest visitor attraction operator, Merlin Entertainments Group owns over 120 attractions, 15 hotels, and 6 resorts across 25 countries on four continents. Through its extensive portfolio of global and local brands, along with the dedication and passion of its management and over 29,000 employees, Merlin Entertainments Group delivers memorable and valuable experiences to more than 65 million visitors worldwide.

In China’s booming entertainment market, Merlin Entertainments Group has gained the favor and recognition of many domestic consumers through its premium brand services and innovative development philosophy. In recent years, the group has introduced several classic entertainment brands to China for the first time, including the Shanghai Dungeon (opening in 2018) and Beijing’s Little Big City. Additionally, popular attractions under the group such as LEGOLAND Discovery Centre and SEA LIFE are continuously expanding. Currently, Merlin Entertainments Group has successfully established a presence in East China, North China, and Southwest China, including Madame Tussauds locations in Beijing, Shanghai, Wuhan, and Chongqing, as well as Shanghai LEGO Discovery Centre, Changfeng Ocean World, and Chongqing SEA LIFE, among many other quality brands.

For more information, please visit the Merlin Entertainments Group official website at www.merlinentertainments.biz