[March 28, 2018, Shanghai] On the 28th, trendsetters flocked to Shanghai for a grand gathering of avant-garde fashion. Reebok dramatically launched the DMX FUSION series, taking everyone on a marvelous adventure into the world of the future. The groundbreaking DMX technology, with its futuristic lines and bold shapes, shattered imaginations. Sparked by inspiration and driven by innovation, it redefined the frontiers of the future. William Chan, Victoria Song, and Rae Sremmurd made surprise appearances, setting the DMX FUSION future fever ablaze.
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William Chan and Victoria Song Attend the Reebok “DMX FUSION: Redefining the Future” Launch Event
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Rae Sremmurd Performs at the Reebok “DMX FUSION: Redefining the Future” Launch Event
Like an accelerating runway to the future, the black-and-white colorway of DMX FUSION unfolds, where cutting-edge futuristic technology and creative inspiration collide, opening a DMX timeline corridor: starting with the original DMX shoe models, each generation of classic DMX footwear evolves before your eyes. From past to future, DMX FUSION inherits the classic technology and redefines the direction of future trends.
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Reebok DMX FUSION Makes Its Striking Debut
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The Reebok DMX Series Shoe Family
As the lights dim and the music rises, an electrifying street dance performance kicks off this thrilling journey into the future. With dynamic lighting and beats, models strut down the runway in DMX FUSION, showcasing its endless styling possibilities to the trend-savvy crowd. The show culminates with a mechanical dancer clad in futuristic "light beams," leading everyone on a mind-blowing journey from the 1990s into the future — an awe-inspiring and wildly creative trip through time and space.
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Models Walk the Runway at the Reebok “DMX FUSION: Redefining the Future” Launch Event
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Models Walk the Runway at the Reebok “DMX FUSION: Redefining the Future” Launch Event
Models Walk the Runway at the Reebok “DMX FUSION: Redefining the Future” Launch Event
Light and Shadow Performance at the Reebok “DMX FUSION: Redefining the Future” Launch Event
William Chan and Victoria Song make a powerful closing appearance, uniquely interpreting the future definition of DMX FUSION. Rae Sremmurd injects a distinct musical and pop culture flair into DMX FUSION, using music to reinvent the future. A high-energy live performance electrifies the crowd and ignites everyone’s passion.
Rae Sremmurd Performance at the Reebok “DMX FUSION: Redefining the Future” Launch Event
William Chan, Victoria Song, and Mr. Charles Zha, Vice President of Reebok Asia Pacific and General Manager of Greater China, introduce the new shoe models together
Group Photo of William Chan, Victoria Song, and Reebok Executives
The DMX technology featured in DMX Fusion was pioneered by Reebok as an “airflow” cushioning innovation: interconnected airbags embedded in the sole compress and circulate air upon foot impact, creating dynamic feedback that significantly enhances stability and shock absorption. Even two decades later, DMX technology still feels ahead of its time.
As the newest member of the Reebok DMX family, DMX FUSION challenges both the classics and the future. It channels the essence of the past into the shoes’ DNA, inheriting the groundbreaking DMX technology concepts and design inspiration from Reebok’s iconic history. It breaks conventional norms and plays with a bold new black-and-white color scheme. The uniquely streamlined shoe body is both dramatically curved and seamlessly smooth, resembling a time tunnel to the future. Accent colors at the front and back hint at innovative inspiration, while the Ultraknit upper technology and highly adaptive elastic laces deliver next-level functional futurism, offering greater comfort for various foot types. Together, let’s lead the way into the future.
Breaking conventions and shattering imagination, Reebok DMX FUSION is the pioneer of future innovation, igniting the inspiration that drives the wave of change. And you, are the creator of everything the future holds. The new DMX FUSION is now available simultaneously on the Reebok official website and Tmall flagship store. Reebok invites you to co-create an unprecedented new realm and redefine a unique future.
More Photos from the DMX FUSION Launch Event:
Link: https://pan.baidu.com/s/1dWW6z_n2SSHFciSkAM4pGg Password: 9kje
Reebok Official Website: reebok.com.cn
Reebok Weibo: weibo.com/reebokchina
Reebok WeChat: Reebok
Reebok Tmall Flagship Store: reebok.tmall.com
Reebok JD Flagship Store: reebok.jd.com
About Reebok
Reebok originates from the United States and is dedicated to becoming the top fitness brand for fitness enthusiasts. Reebok’s product lines are divided into two major categories: REEBOK FITNESS (Reebok Fitness Series) and REEBOK CLASSIC (Reebok Classic Series). REEBOK FITNESS provides professional and innovative fitness products and experiences for fitness enthusiasts. REEBOK CLASSIC focuses on shaping a personalized lifestyle and fashion attitude.