Chongli Sounds the Assembly Call of Beijing Time as International Ski Festival Draws to a Close with a Spectacular Finale

On March 24–25, after 101 days of consecutive sports events, cultural exhibitions, and activities, the 17th China·Chongli International Ski Festival culminated in a thrilling finale at the Thaiwoo Ski Resort. From a sleek and well-organized closing ceremony to a heartwarming charity gala, from a cosplay cross-dressing ski timing competition to a family-friendly snow treasure hunt that blends entertainment and education, plus the presence of skiing world champion Guo Dandan, short-track speed skating Olympic champion Li Jianrou, former CBA’s tallest center Sun Mingming, tai chi world champion Chai Yunlong, race walking Olympic champion Wang Liping, diving Olympic champion He Chong, gymnastics world champions Mo Huilan, Bi Wenjing, skiing world champion Xu Nannan, and shooting Olympic champion Yang Ling—each event was a highlight.

The China Chongli·International Ski Festival is organized by the People's Government of Chongli District, Zhangjiakou City, and hosted by JUDONG Power (Beijing) Sports Culture Development Co., Ltd. Since its launch in 2001, the festival has successfully held 17 editions. Coinciding with the official entry into “Beijing Time” following the 2022 Winter Olympics, and being the first major event held at the Olympic venues in Chongli, the festival aimed to showcase the progress and achievements of Chongli’s ski tourism development to the nation and the world. It also sought to comprehensively promote Chongli’s ecological, cultural, and tourism resources, attracting a large number of skiing enthusiasts and industry insiders. This year’s theme was “After 101 Days Away, This Winter We Were Either in Chongli or on Our Way There!” From November 23, 2017, to March 3, 2018, over 100 diverse activities took place within these 101 days. These included international A-level competitions such as the FIS Freestyle Skiing Aerials World Cup and the FIS Snowboard Halfpipe and Slopestyle World Cup, as well as national championships like the Snowboard Slopestyle and Big Air Championships. There were also events like the Miss Tourism Queen International China Finals Chongli Stop and the First Global Entrepreneurs (Zhangjiakou) Innovation and Development Forum, along with local folk activities unique to the Chongli region such as tree flower explosions, back-carry performances, clapper shows, temple fairs, and more. The event received strong support from the People's Government of Chongli District, Zhangjiakou City, and was sponsored by China Dream Blue (Yanghe Blue Classic) and World Star Wines (World Star Dis), playing a crucial role in promoting Winter Olympics events and highlighting the area’s tourism and culture.

As the grand finale of this international ski festival, the closing ceremony and the “Hearts on Fire” Charity Fun Ski event held on March 24–25 featured ingeniously designed activities. The cosplay cross-dressing ski competition saw a parade of beloved characters such as those from Journey to the West, Tom and Jerry, Guardians of the Galaxy, Captain America, Iron Man, Boonie Bears, Superman, Batman, The Little Mermaid, Frozen, Beauty and the Beast, and Cinderella taking to the slopes. These appearances ignited the passion for winter sports and helped promote the event through fun and entertainment. The family-oriented snow treasure hunt combined games, fun, and parent-child bonding, making it a hit among skiing families. Meanwhile, at the charity gala on the 24th, celebrity athletes donated cherished personal items which were auctioned on-site, with proceeds going to charitable causes. They also called on attendees to contribute to public welfare efforts, aiming to help even more people.

“The slogan of this International Ski Festival is ‘Out for 101 Days,’ and I think it really captures the spirit. Through these colorful competitions and educational activities, everyone experienced the joy of winter sports while deepening their understanding of the Olympic spirit,” said Guo Dandan, world champion and founder of JUDONG Power, reflecting on the rewarding experience of organizing the event. “With the support of the Chongli District leadership and active participation from industry professionals, we’ve bridged gaps between ordinary people, government officials, and Olympic champions—all united by skiing. As the Winter Olympics draw nearer, we’ll have even more time away and an even richer variety of activities.”

JUDONG Power (Beijing) Sports Culture Development Co., Ltd. was founded by China’s first skiing world champion, Guo Dandan. Its mission is to serve Chinese youth globally and promote winter sports. The company boasts industry technical advantages, investment and financing capabilities, government resources, and international industrial networks. It has partnered with the Huabin Group to establish the Guo Dandan International Ski Academy, offering a range of initiatives including campus training, VR experience-assisted learning, overseas study tours, sports competitions, celebrity IP engagement, and synthetic ice equipment—all in support of the national “Three Hundred Million on Snow” strategy. The company has also built China Campus Snow Experience Centers in cities and provinces such as Beijing, Hebei, Shenyang, and Yichun, and was the first in China to launch and publish the “Champions and Stars Enter Campuses” public welfare promotion program, aiming to bring Olympic culture and winter sports to primary and secondary schools nationwide.