Classic Itineraries
Vibrant Style, Spectacular Frames — Luxottica Group Launches New Eyewear Collection ...
The global eyewear industry giant Luxottica Group, known for its exceptional quality and keen fashion sense, has launched a new eyewear collection. Through its unique interpretation of four major global eyewear design trends—“double bridge,” “bold frames,” “openwork structures,” and “colorful transparent lenses”—it presents a spectacular new season of eyewear. ...
Asia Outdoor? Ten years of rolling excitement to kickstart your outdoor adventures!
From 2006 to 2015, if Asia Outdoor has appeared in your life during this decade, bringing you unique and unforgettable experiences, we are truly grateful. We hope to continue this journey together in the next ten years. A new starting point for ten years — on July 23 at the Nanjing International Expo Center, the tenth anniversary of Asia Outdoor officially begins...
Asia Outdoor? Ten years, taking you on a wild and thrilling ride in the "outdoor world"!
From 2006 to 2015, if this decade has seen Asia Outdoor appear in your life and brought you unique and unforgettable experiences, we are truly grateful. We hope to continue walking this path together in the next ten years. A new starting point for ten years — on July 23rd, at the Nanjing International Expo Center, the tenth anniversary of Asia Outdoor officially begins...
Who can represent China at the Oscars of sports design?
Who can represent China at the Oscars of sports design? Recently, the summer box office champion—Wolf Warrior 2—was selected to represent mainland Chinese films in the running for the Best Foreign Language Film nomination at the 90th Academy Awards. This news has sparked widespread debate both in China and abroad, with major film review websites erupting in a wave of ...
Scale cooperates with outdoor enthusiasts to participate in the Sahara International Camping & Hiking Festival
From November 2nd to 12th, the Sahara welcomed a team of over 50 Chinese players with great enthusiasm. They were participants of the first China-Morocco Sahara International Camping & Hiking Festival, organized by "Outdoor Big Players" and led by Zeng Hua, founder of Scale and known as the “Queen of the Outdoors.” This was also the largest group of Chinese outdoor enthusiasts to ever visit the Zagora region of Morocco...
Adidas Challenges Nike
Business is like war, and in the realm of sports brands, the rivalry between Adidas and Nike is particularly intense. Now, Adidas has charged straight into Nike’s territory—let’s see how Nike responds. Leaving Under Armour behind and closing in on Nike, Adidas showed strong momentum in Q3. With a fierce offensive on Nike’s North American stronghold, Adidas has just released…
PUMA brand sale process may have quietly started with a price tag no lower than €6 billion
Rothschild & Co, one of the world’s largest independent financial advisory groups, is reported to have been commissioned by French luxury giant Kering to handle the sale of its German sportswear brand Puma. According to a recent report by the French media outlet Challenge...
2017 China Outdoor Oscars Awards Announced — Yu Lei and Zhai Mo Win Individual Honors
On the evening of October 28, the 2017 China (Huangshan) Outdoor Awards Ceremony was held at Qiyun Mountain, gathering a star-studded lineup of top outdoor enthusiasts from across the country, along with leaders at all levels and distinguished guests. The event presented a total of 10 major awards including Person of the Year, Best Event of the Year, and Public Welfare of the Year, as well as ...
Becoming the first apparel brand to surpass 1 billion yuan in sales on Singles' Day, how close is Nike to new retail? ...
On Singles' Day 2017, ranking fifth in total sales and becoming the first apparel brand on Tmall’s Singles' Day to break 1 billion yuan in sales, Nike delivered an impressive report card. As an annual event, Singles' Day is a celebration for consumers and a major test for brands. In the realm of sports consumer goods, the Chinese market offers the most choices, where international sportswear giants, emerging niche sport brands, and local brands all compete fiercely, nurturing what may be the world’s most savvy and discerning consumers—making the competition extremely intense.
Brave Transformation & Partnership Growth – Explorers 2016 Spring/Summer Order Show New Product Launch
MicrosoftInternetExplorer402DocumentNotSpecified7.8 ptNormal0 On July 28, 2015, Explorers held its 2016 Spring/Summer New Product Order Show in Beijing's Wendu Water City. Executives from Explorers and dealers from across the country attended the event. In this new product launch, Explorers ...
Ninghai County in Zhejiang Province has been awarded the title of China's Livable and Tourism-Friendly City for the Elderly
On the morning of November 26, the 2017 Changde Liuye Lake International Marathon kicked off. Tens of thousands of runners from 11 countries and regions dashed passionately along the picturesque shores of Liuye Lake, creating a festive marathon event shared by a sea of participants.
The 2017 China · Changning Shunan Bamboo Sea Guomei Wine Cup National Hot Air Balloon Championship Grandly Kicks Off ...
On November 25, the 2017 China · Changning Shunan Bamboo Sea "Guomei Wine Cup" National Hot Air Balloon Championship grandly opened at the New Cultural and Sports Center in Changning County, Sichuan. At the opening ceremony, the China Aviation Flight Camp within the Shunan Bamboo Sea scenic area was officially unveiled, giving visitors the opportunity to experience the beauty of Changning from a completely new perspective. ...
The True Self Holiday · Joyful Dance Sea Square Dance Competition Aboard the Joy Cruise Has Officially Launched
The China Sports Fashion Trends Forum will reopen on January 25, 2018, at the Beijing National Convention Center. Renowned UK textile trends consultant Ms. Louisa Smith and France’s professional trend research institute PROMOSTYL will interpret color, material, ... in the sports fashion industry.
The 2017 China·Changning Shunan Bamboo Sea Guomei Wine Cup National Hot Air Balloon Championship came to a successful conclusion ...
The 2017 China·Changning Shunan Bamboo Sea "Guomei Wine Cup" National Hot Air Balloon Championship concluded successfully on November 30 in Changning County, Sichuan Province. Around 100 professional pilots from across the country created an aerial flying feast themed “Flying Over the Bamboo Sea·Enjoying Changning” during the seven-day competition. ...
Amazing scenery, delicious food, and great deals — HowToTrip launches an unforgettable Singapore summer family trip that will win your heart at first sight...
The long summer vacation has arrived. In the sweltering heat, do you wish your kids would just stay in the cool air-conditioned room playing games and watching cartoons as usual, wasting the whole holiday despite the bright and exciting world outside? This summer, you have a better choice. HowToTrip proudly presents the “Love at First Sight” Singapore summer family trip...
To win the favor of the ISPO Global Design Award jury, you need these 5 TIPS
The ISPO Global Design Award (ISPO Award), as the only authoritative product selection in the global sports industry, aims to help the industry identify the most groundbreaking sports products in terms of technology, design, and performance for the next year. ...
New Ways to Run Marathons in China: "Internet + Running" Outnumbers Traditional Events by 15 Times
With 20 Times More Participants, Why Are Online Marathons So Popular? The concept of "Internet +" has spread across various industries. Whether it's traditional manufacturing or emerging entertainment and cultural sectors, everyone is finding a way to connect with the internet, and the sports industry is no exception...
The Yufuin no Mori, a dreamlike train bound for Kyushu’s hot spring resorts
When it comes to the charm of Kyushu in Japan, you may have already heard of the famous hot spring town of Yufuin. This area boasts abundant hot springs with colorless, transparent water that feels smooth on the skin, making it particularly popular among women. From the open-air baths and guest rooms of local inns, you can gaze at Mount Yufu in the distance. During the transition from autumn to early winter, the beauty of Kinrin Lake, shrouded in morning mist, is ...
2022 Flowering Beijing – City-to-City Relay from Beijing to Zhangjiakou. The Yes Sports Club successfully completed China’s first-ever intercity relay across Beijing and Zhangjiakou...
On July 31, the right to host the 2022 Winter Olympics was finally awarded to Beijing-Zhangjiakou as hoped. Before the announcement, to express support and enthusiasm for the Winter Olympics, from July 29 to 31, the Yes Sports Club, composed of sports and entertainment celebrities, initiated an intercity relay run from Beijing to Chongli in Zhangjiakou—“Chase Your Dreams Together...”
Chat with GLIFBERG & LYKKE about the future direction of skatepark design
In the interview, Rune talked about his skatepark design company Glifberg & Lykke, the economic benefits of a good skatepark, the influence of the Olympics on skatepark design, and more