The True Self Holiday · Joyful Dance Sea Square Dance Competition Aboard the Joy Cruise Has Officially Launched

On November 1, 2017, in Xinhong International Apartments, Daning Subdistrict, Jing’an District, Shanghai, a unique community event caught residents’ attention. Hosted by Norwegian Cruise Line and co-organized by Travel + Leisure magazine and the Community Morning Post, the “True Self Holiday, Joyful Dance at Sea” Sea Square Dance Competition was officially launched here. This community-based “Sea Square Dance Competition” recruitment campaign will host 10 community events across Shanghai over the course of a month, taking place in various district neighborhoods including the neighborhood committees of Xinhong International Apartments, Hankou, New Lake Pearl City, Langao Xinyuan, Da’an Jinyuan, Jin’an, Sihu Huayu, Dongcheng No.1, Hongnan Residential Area, and Changzhong. With a novel theme, the campaign recruits through the format of a sea square dance competition, engaging high-end to mid-tier Shanghai communities. In addition to offering cost-effective cruise travel products, it also enriches the spiritual life of middle-aged and elderly residents. Each event invited local community dance teams to deliver stunning performances for the attendees. Every guest received exquisite merchandise gifts prepared by the organizers.

At each event, experienced product managers from Norwegian Cruise Line showcased the exciting experiences aboard Norwegian Joy to the attending residents. Onboard Norwegian Joy, guests are not bound by fixed dining times or formal dress codes, and can choose from a wide variety of entertainment options, including up to 28 dining choices, award-winning entertainment shows, and attentive guest services. The double-decker go-karts, water park, fantastical stage shows, high-tech entertainment center, and a massive 900-square-meter shopping mall are all ideal for family travel. After the community recruitment phase, the preliminary rounds will be held first on December 6 at the Liangcheng Subdistrict Community Activity Center, where four winning teams will be selected, each receiving a 10,000 RMB onboard fund sponsored by Norwegian Cruise Line. These four winning teams will then compete during a 7-day cruise departing from Shanghai to Japan (Osaka, Kochi, Hiroshima) on December 25 to determine the champion, runner-up, and third-place winners. The prizes for this competition are generous, with cash awards for the championship team. Additionally, Norwegian Cruise Line welcomes interested individuals or dance groups to register for the competition and book their trips via the official 400 hotline.

The highlight of the event was the community square dance performances: dance teams from various neighborhoods served as performance guests at each event, showcasing their signature routines to the melodies of soothing music. Their synchronized rhythms and graceful movements won unanimous praise from the audience. Square dancing has become a popular pastime among Shanghai’s middle-aged and elderly residents, emphasizing not only physical activity and enthusiasm for exercise but also artistic beauty and a rich, healthy spiritual life. The “Sea Square Dance” competition aboard Norwegian Joy adds even more fun and excitement to the cruise experience for senior travelers, earning widespread acclaim from neighborhood participants. The highly cost-effective travel packages also attracted enthusiastic sign-ups from residents, creating a lively scene.

About Norwegian Joy

Norwegian Joy set sail in the summer of 2017 as the first innovative luxury cruise ship custom-built by Norwegian Cruise Line specifically for the Chinese market. As part of the new Breakaway Plus class, the ship has a gross tonnage of 167,725 tons, accommodates 3,850 passengers at double occupancy, with a maximum capacity of 4,930 passengers, and features 1,925 luxurious staterooms. Designed to offer an “ocean-first-class” experience, Norwegian Joy provides ship facilities tailored to the unique vacation needs of Chinese guests. The cruise offers a wide range of VIP accommodation options, including the all-inclusive The Haven enclave, which features exclusive “ship-within-a-ship” luxury suites and private butler service. By providing freedom and openness at sea along with a variety of exciting entertainment activities and 28 dining experiences, Norwegian Cruise Line meets the needs of China’s younger generation of cruise enthusiasts. Norwegian Cruise Line invites travelers to experience a “freestyle” cruise vacation.