2015Year7Month28Day, Explorers held its2016Spring/Summer New Product Order Show in Beijing's Wendu Water City. Executives from Explorers and dealers from across the country attended the event. In this new product launch, Explorers focused on user experience to comprehensively upgrade its products and services. Through the synergistic development of its three major business groups—outdoor, sports, and travel—Explorers will further solidify its outdoor products business and is committed to providing safe and comfortable outdoor gear for outdoor enthusiasts.
Shi Fangqiang, founder of Explorers, chairman of the group, andCEOSheng Faqiang, in his speech themed “Seeing the Light, Growing in Partnership,” analyzed the vast industrial potential from outdoor gear to the outdoor economy. He also mentioned the opportunities for winter sports development brought by the2022Winter Olympics, as well as the positive impact of State Council Document46on promoting the sports industry. He called on dealers to become regional partners in the Explorers business ecosystem and actively integrate into the Explorers ecosystem. Additionally, Sheng Faqiang announced the company’s new name, “Explorers Holding Group Co., Ltd.”VIIt has been published.
Peng Xin, president of the Outdoor Business Group, spoke on the theme “Brave Transformation, Self-Growth.” Peng Xin mentioned that Explorers will achieve comprehensive transformation and upgrading through user management, brand communication, and more. In terms of user management, Explorers will continue to implement omni-channel operations, adopting an “experience store+e-commerce+WeChat business” model to increase user engagement. In brand communication, Explorers will continue to create effective, engaging content based on the common scenarios, characteristics, and needs of target users, continuously building communication momentum. It will also place greater emphasis on aligning with trending events to establish closer communication and connection with users.
Zhen Hao, president of the Travel Business Group, introduced the current status of the businesses under the group to the dealers and expressed hope that they would join the Travel Planner Program. As the gateway for user traffic, the Travel Business Group is willing to recommend Explorers gear together with travel routes to more customers. It believes that “Explorers Travel+” will create more synergy with the outdoor segment in the future.
Endorsed by Goddess Gao Yuanyuan2016Spring/Summer New Products
At this order show, the latest skin jackets launched by Explorers useTiEF SKINtechnical fabrics, with goddess Gao Yuanyuan serving as the spokesperson for this season’s new collection. The products are ultra-light and comfortable, with a UV protection index ofUVreachingUPF>40+. These are products from Explorers’ self-developed “Polar Biomimetic Technology” platform. They are suitable not only for everyday wear but also provide close-fitting protection for outdoor activities such as hiking and off-roading, meeting the dual needs of style and comfort for today’s fashion-conscious female outdoor enthusiasts.
This time, Explorers also launched a new outdoor running product series. The Explorers running jacket usesTiEF SKINfabric, made with20Dultra-light elastic fibers for comfortable wear and free movement. It offers super UV protection, excellent breathability, and can block99%skin-damaging UV rays. It features moisture-wicking and quick-drying properties, with an inner mesh design on the zipper for added breathability, and reflective prints to enhance nighttime safety.
Additionally, with growing attention to the Winter Olympics and winter sports, Explorers has also launched a brand-new skiing product line, with actor Xia Yu serving as the spokesperson for the series. The product range includes ski jackets, snow goggles, ski hats, ski gloves, and more. The styles feature printed color-blocking designs, offering strong warmth retention along with a fashionable and tech-forward aesthetic.
As the foundational business of the Explorers Group, the outdoor products business will continue to pursue technological innovation, providing safe and comfortable outdoor gear for the brave and ambitious. With the synergistic development of its three major business groups, it will keep making bold breakthroughs and achieving remarkable transformations.