“If you’re going to do something, do it differently!” emphasized Jennifer Chuang, General Manager of Leofoo Resorts, highlighting their commitment to differentiated services. Rather than engaging in price wars, she prefers to invest time in crafting unique strategies and leveraging group resources to carve out a new blue ocean market. To seize the summer travel boom, she decided to launch the summer campaign as early as June, aiming to attract more domestic and international guests to both Kenting and Kansai Leofoo Resorts. As the summer travel season is the most fiercely competitive period for hoteliers, many will flood the market with unbeatable deals to draw customers. This summer, Chuang is taking a “Fun & Adventure” approach. For example, Kenting Leofoo Resort has launched an “Adventure Vacation” from now until the end of August, featuring a 3-day “Land & Sea Adventure” tour (starting from NT$9,000) and a 2-day “Ocean Adventure” tour (starting from NT$4,800), with guided experiences including the hottest beach activities on Haikou Beach—ATV rides, banana boat rides,
Give a round of applause to mothers who have carried a cross their whole lives. The construction of the Catholic Huasheng Qinen Center in Tuku Township began when a group of mothers with intellectually disabled children worried about who would care for them when they grew old. Their forever-young children are like the crosses they can never put down on their shoulders. Director Wang Suzhu joked, “Jesus only carried his cross for one day, but we carry ours for a lifetime!” These mothers spin like tops every day for their children and can hardly travel far. The high-speed rail company learned of this and yesterday treated fifteen mothers and their precious ones to a trip from Chiayi to Kaohsiung, where they visited Dream Mall and Shin Kong Mitsukoshi. High-speed rail and department stores are two rare terms in their lives. ∷ Years ago, including Wang Suzhu, many parents faced the situation where their children with severe or profound disabilities graduated from special education schools and could only return home—nowhere to go and nothing to do. They worried about what would happen to their children when they themselves grew too old to care for them.
After the vast Taipei County was upgraded to New Taipei City, it became Taiwan’s most populous city. With its lush mountains, clear waters, coastal and mountainous landscapes, rich cultural heritage, and a blend of traditional and modern elements, New Taipei City showcases the most dynamic energy among Taiwan’s five special municipalities. The *New Taipei City Art Tour*, published by the New Taipei City Government’s Department of Cultural Affairs, serves as a comprehensive guide to museums and art and cultural information in the city. It is an information-rich publication that brings together the most detailed and extensive coverage of New Taipei City’s arts and culture scene. For the year 2011, the *New Taipei City Art Tour* was compiled by Times New Knowledge Development Co., Ltd., a subsidiary of the Want Want China Times Media Group. With the city’s upgrade, the magazine has also been elevated—starting from the April issue, which was produced by Times New Knowledge Development, the page count has increased to 80 pages, featuring a more spacious layout and richer content. The editorial team aims to incorporate more diverse and abundant arts and cultural information from all 29 districts of the city.
It’s not uncommon to view static paintings, but stepping into famous artworks and interacting with them is truly cool. The “Mona Lisa Speaks – World Classic Art Magic Exhibition” currently being held at the National Science and Technology Museum is entering its final countdown. The organizers have launched a series of special promotions, and the public is encouraged to seize the opportunity to visit and enjoy activities such as stepping into paintings, free coffee, family discounts, and winning gifts through games. The Director of the National Taiwan Science Education Center, Chu Nan-hsien, stated that the “Mona Lisa Speaks” exhibition has attracted over 100,000 visitors in two months, receiving an enthusiastic response. Zheng Yao-ting, the curator and General Manager of Xianglong Company, mentioned that to remind more people to come, the organizers have planned a series of countdown events, with special offers every week during the remaining three weeks of the exhibition. The first event is the “Mona Lisa Family Day,” which will call on 100,000 young artists to paint their own versions of the Mona Lisa. Starting March 27, families visiting the Mona Lisa special exhibition can first pick up special drawing paper at the ticket counter on the 7th floor. Once children complete their artwork on-site, they can enter the exhibition for free. One adult may bring one young artist, and visitors are reminded to bring their own art supplies.
Modern people eat rice, but not everyone knows how it’s grown. The rice paddies in Longshui Village have undergone years of fallow cultivation and have finally obtained organic certification. The ecological ditches by the fields serve as excellent natural classrooms—crystal clear waters teem with small fish and shrimp, and there’s even the golden apple snail, an indicator of clean water quality. It’s perfect for family trips, allowing children to experience the joys of traditional farm life while adults relive their childhoods. Huang Huimei, a guide from Longshui Village, is the youngest among all guides in the four communities, just in her twenties. She says that rice farming at Pizitou on the northern shore of Longluan Lake benefits from abundant spring water irrigation and can be enjoyed year-round. In spring, visitors can try transplanting seedlings during planting season; in summer, they can observe the growing rice; in autumn, they can take part in harvesting; and in winter, when the water is warmer, they can explore the farmland ecosystem in the ditches. Because organic cultivation prohibits the use of pesticides, only the most traditional methods are used.
Where are the unique attractions in Kaohsiung? The Kaohsiung City Government Tourism Bureau spent money recruiting bloggers to serve as Kaohsiung travel experts and recommend the city’s tourism offerings. The bureau announced the four most popular attractions among bloggers as Pier-2 Art Center, E-Da Theme Park, Cijin Island, and Meinong, but local residents had differing opinions. The Kaohsiung City Government Tourism Bureau held the Go High Kaohsiung Players ‘Battle’ Competition — an open recruitment campaign for Kaohsiung travel experts. Three groups were selected (Pro Showdown – Expert Group, Family Fun – Family Group, and Passionate Battle – Student Group), totaling 23 travel bloggers. Each was initially provided with NT$20,000 to embark on a five-day, four-night in-depth trip to Kaohsiung. The Tourism Bureau estimated that the participating bloggers published around 350 online articles about traveling in Kaohsiung. Through the web traffic of the shortlisted blogs, it is expected to spark online discussions about visiting Kaohsiung in winter.
New Taipei: The Family Art Tour Train Arrives in Xinzhuang! The Xinzhuang District Office has planned to invite well-known domestic children’s theater troupes to perform at parks, squares, and schools over three consecutive weekends starting the 12th. All performances are free, and families are welcome to join in for joyful autumn weekend outings. For details, visit the Xinzhuang District Office website: www.xinzhuang.ntpc.gov.tw, or call 2992-9891 ext. 232.
(Continued from page B12) The poetic maple forest trails and the relaxing hot spring breaks The maple leaf trails include the Songfengshan Trail, which offers views of the winding Beigang River Valley and the steep Lingyun Cliff, where the sea of crimson maples is truly breathtaking. On the Shanlan Path in front of the cabins, you can stroll while stepping on red leaves or sit on a wooden bench, watching maples of varying shades compete in vibrancy, or melancholically observe aging leaves drifting down. Quietly savor this poetic charm. The forest farm’s nights are cool. Fill the bath with slightly sulfuric sodium bicarbonate spring water, open the window to the moonlight, and gaze at the dark woods and starry night sky. The crisp air dries the beads of sweat seeping from your body as you soak, leaving you feeling incredibly refreshed. This blend of hot and cold extends the pleasure of the moment.
The health bureaus of New Taipei City and Taipei City recommended a total of 20 hiking trails in both cities on the 10th to launch the “Hand in Hand Across Taipei and New Taipei: Families, Let’s Go Hiking!” event. Participants who collect stamps from five out of the 20 trails can redeem a participation prize at the Guandu–Bali Hiking Relay event to be held on October 23. Lin Chin-fu, deputy director of the New Taipei City Health Bureau, said that the “Hand in Hand Across Taipei and New Taipei: Families, Let’s Go Hiking!” event has carefully selected 20 family-friendly hiking routes across the two cities for participants to stamp and collect points. Additionally, 20,000 hiking passports are being issued for free distribution to the public. Taipei City Health Bureau Director Lin Chih-hung stated that the natural terrain of Taipei City and New Taipei City offers numerous scenic trails. This event not only promotes the concept of healthy exercise and fosters a habit of walking for wellness among the public but also enhances interaction between the two cities. Residents can use the holiday to go on outings, enjoy the natural beauty of Greater Taipei, experience the charm of both Taipei and New Taipei, and collectively create lasting memories.
The health bureaus of Taipei and New Taipei cities recommended a total of 20 trails in both municipalities on the 10th to host the “Hand in Hand Across Taipei and New Taipei: Parent-Child Hiking Mobilization” event. Participants who collect stamps from five out of the 20 trails can exchange them for a participation prize at the Guandu–Bali Hiking Relay event on October 23. Taipei City Health Bureau Director Lin Chi-hung said that the natural terrain of Taipei and New Taipei has created many scenic trails. This event not only encourages healthy walking habits among residents but also promotes interaction between the two cities. Citizens can use their holidays to enjoy the natural beauty of Greater Taipei, experience the charm of the twin cities, and create lasting memories together. New Taipei City Deputy Health Bureau Director Lin Chin-fu stated that the “Hand in Hand Across Taipei and New Taipei: Parent-Child Hiking Mobilization” event has carefully selected 20 parent-child-friendly hiking routes in both cities for participants to collect stamps. Additionally,
Macau is no longer just a vacation destination for adults. With the opening of large resort hotels equipped with various leisure and entertainment facilities, as well as the successive launch of the Macau Giant Panda Pavilion and the Macau Science Center, Macau—striving to become the “Las Vegas of Asia”—has in recent years attracted many family travelers. Due to its short flight duration, visa-free entry, and shared language and lifestyle, according to statistics from the Macau Government Tourism Office, the number of Taiwanese families traveling to Macau together has been increasing year by year since 2007. To make it more convenient for families to vacation in Macau, this summer the Macau Government Tourism Office has specially partnered with ten travel agencies: Cola Tours, Southeast Travel Service, Wing Yip Travel Service, Ezfly, Canaan Travel, Lion Travel, EzJet.com, Sanfu Travel, Jiti Travel, and Shangshun Travel Service to launch the “Macau Treasure Hunt” summer family tour.
The summer vacation is already halfway through, and you’re worried your child hasn’t made progress on their summer homework? Especially those extracurricular activities that require proof of broadened horizons can be a real headache for parents. Fortunately, some resort hotels in Hsinchu have launched educational activities that allow kids to complete their assignments while having fun, giving parents a chance to truly relax and enjoy their holiday. To help parents unwind, The One Humanities Leisure Inn located in Hsinchu’s Xinpian District has introduced a new vacation model with “separate routes” for parents and children. Public Relations Manager Hsu Ta-chien says, “The separate guided tours for parents and kids meet the needs of both sides—parents can gain a deeper understanding of the garden’s architecture and the beauty of poetry and paintings, while kids have their own guides who take them around the garden through games, ensuring they have fun and complete their summer homework at the same time.” Following the kids’ garden tour is actually quite fun—the guides point out details like butterfly-patterned windows symbolizing stacked blessings, bottle-shaped windows representing peace and safety, and peony windows standing for longevity, encouraging children to identify the patterns themselves and then helping them associate these with auspicious meanings.
Hsinchu County: The National Hakka Righteous Army Festival in Hsinchu County has kicked off. On August 6th, the “Hakka Righteous Army Iron Horse Family Fun Tour” will be held. Registrants will receive a Q-version Black Order Flag, as well as a T-shirt and an entry ticket to the Righteous Army Night. Registration is now open and will close on the 25th. For details, call (03) 5518-101 ext. 2860, County Government Education Department, Physical Health Section.
How to celebrate Father’s Day this year? Head to Kenting to enjoy a holiday filled with the unique warmth and sunshine of the south. Kenting Caesar has specially planned the “FUNSiwankaisa” Dad-Pleasing Package. A 2-day trip starts from NT$12,000+10% (original price NT$15,400). From August 1 to August 27 during the Gratitude Month, Monday to Thursday, upgrade to a quadruple room for free as a thank you to dad. All meals, accommodation, and activities for accompanying children are completely free—up to two kids per room, with a maximum savings of NT$2,200 per booking.
Impressed by Hou Changming’s frugality and approachability, Zhongtian Entertainment Channel’s new travel show “Family Adventure” airing at 8 PM on September 30, invites him to take his wife Zeng Yalan and their children on trips. Through the hosts’ first-hand experiences, the show demonstrates how to enjoy parent-child travel using just a weekend. Producer Cai Wenjie said that with rising prices, everyone is looking to save where they can. International travel is too expensive, but Taiwan actually has plenty of leisure destinations — such as Guangxing Farm in Yilan, where you can build an earth oven and go clam digging, activities loved by both adults and kids. There are also spots brimming with a strong exotic vibe, allowing you to experience the world without boarding a plane. ★ For more travel reports by Wang Xiaoling, visit http://blog.chinatimes.com/egg
Roll up your pants, wade barefoot into Shuilian Cave, where water columns from the cave ceiling drip unpredictably from left to right. Fortunately, wearing a lightweight raincoat keeps your clothes dry, but you wouldn’t dare risk your precious digital camera. Shuilian Cave was originally a road built by Taiwan Power Company for developing the Liwu River hydropower project. However, during tunnel excavation, they accidentally severed an underground water vein, causing spring water to gush down from the tunnel ceiling, forming a waterfall-like curtain that offers no escape for visitors inside—only an immersive baptism. The sensation, as if struck by a divine force, leaves one feeling spiritually refreshed and invigorated. Photography enthusiasts hide under large umbrellas, fully equipped with tripods and lights, making this the most beloved spot on Baiyang Trail. ∽ Baiyang Trail is 2.1 km long and takes about two hours to explore at a leisurely pace.
The tribal warfare scenes in the movie *Seediq Bale* were filmed along Wulai’s Tonghou Stream. The upper reaches are a protected area, requiring entry permits, which helps maintain the stream’s clean and clear water quality. The riverbed is also very stable—even after being battered by Typhoon Soudelor, the water conditions remained largely unchanged. The lower section is perfect for beginners in canyoning, suitable for family outings. Kids often have more fun than adults, enjoying activities like floating down the gentle rapids, sliding down natural water chutes, and climbing waterfalls. For those seeking thrills, there’s also the option to dive off cliffs as high as three stories (9 meters), an exhilarating and unforgettable experience! ■Professional Coaches Plan Varied Routes
In conjunction with a series of August festivities including Father’s Day, the Dadaocheng Fireworks Festival, and Qixi Valentine’s Day, the Taipei City Department of Rapid Transit Systems has collaborated with various shipping operators to launch the “Blue Highway Carnival.” Passengers can enjoy dining, take in riverside scenery, and watch fireworks displays while cruising, transforming the previously monotonous and unremarkable boat rides. Since its launch in 2004, the Taipei Blue Highway has carried approximately 800,000 passengers, but it has largely remained a point-to-point shuttle service with limited appeal as a tourist attraction. In recent years, most river cruises have been private charters, with few options for individual travelers, resulting in low public ridership. This year, the Department of Rapid Transit Systems has partnered with four operators—China Shipping, Yingfeng International, Changhong Marine, and Haitian—to introduce special themed cruises. The “Retro Flavor Cruise” departs from Dadaocheng, stops in Bali for Taiwanese cuisine, and then explores the Tamsui Old Street, with a “buy two, get one free” offer. The “Classic Queen Cruise” departs from Guandu and features a buffet dinner and live music onboard. The “Bike & Boat Fun Cruise” includes a family bike ride at Dajia Riverside Park before a ride on the Taipei Star cruise. There’s also a “Premium Afternoon Tea” option serving light refreshments.
Capitalizing on the booming business opportunities brought by the increasing number of mainland Chinese travelers visiting Taiwan on free independent travel (FIT) visas, Taiwan Salt has pioneered a cross-sector collaboration with Royal Caribbean International, the largest cruise line in Asia, to launch an exclusive “Perfect Ten” promotional package. Together, they aim to attract travelers from both sides of the Taiwan Strait. The initial focus is on nine cruise routes departing from Taiwan to destinations such as Shanghai, Beijing, Jiangnan, Fukuoka, and Jeju Island in South Korea, scheduled for late August and early September. Customers who purchase NT$100,000 worth of designated Taiwan Salt skincare and healthcare products will receive a NT$30,000 cruise voucher as a gift. Huang Hsi-yao, Chairman of Taiwan Salt, stated that as cross-strait tourism continues to flourish, premium-themed cruise travel has become increasingly popular. Taiwan Salt, which has long advocated a healthy, beautiful, and enjoyable lifestyle, is breaking new ground by forming an unprecedented alliance between its comprehensive Green Miracle brand and a luxury cruise company. This partnership offers round-the-clock VIP treatment to cruise guests and consumers alike, sailing together toward a brighter future.
In fact, the prince on a white horse is actually a bit of a wimp. At the White Horse’s Home Leisure Farm in Xianxi, Changhua, the owner Lin Jinxing blurted out this line out of the blue, so I looked at him, then at his wife beside him, trying to figure out what had gotten him so worked up. Lin Jinxing said: “It’s true, you know? In nature, truly white horses are rare—unless they’re crossbred or albino. What we call ‘white horses’ are usually gray horses that have slowly turned white as they age, just like how old people start getting gray hair.” “These older horses run slower on the battlefield, so generals would ride white horses to look impressive, but in reality, they were hiding safely at the back. After showing me the gradually whitening roots on a gray horse’s mane to prove his point, Lin Jinxing emphasized once again: ‘That’s exactly what a prince on a white horse is like.’” ■ Horse Riding Club Transforms into Tourism Business