“If you’re going to do something, do it differently!” emphasized Jennifer Chuang, General Manager of Leofoo Resorts, highlighting their commitment to differentiated services. Rather than engaging in price wars, she prefers to invest time in crafting unique strategies and leveraging group resources to carve out a new blue ocean market. To seize the summer travel boom, she decided to launch the summer campaign as early as June, aiming to attract more domestic and international guests to both Kenting and Kansai Leofoo Resorts.
As the summer travel season is the most fiercely competitive period for hoteliers, many will flood the market with unbeatable deals to draw customers. This summer, Chuang is taking a “Fun & Adventure” approach. For example, Kenting Leofoo Resort has launched an “Adventure Vacation” from now until the end of August, featuring a 3-day “Land & Sea Adventure” tour (starting from NT$9,000) and a 2-day “Ocean Adventure” tour (starting from NT$4,800), with guided experiences including the hottest beach activities on Haikou Beach—ATV rides, banana boat rides, horseback riding, and stream trekking—ensuring guests enjoy a variety of popular activities both on and off-site. Notably, Kenting Leofoo Resort has also curated a special “Ladies’ Adventure” 2-day tour (starting from NT$4,600 for two people), designed for women, which includes breakfast, European-style afternoon tea, and a spa treatment. Guests can also enjoy ten free family-friendly activities, a sauna, an outdoor pool, a children’s play area, a waterslide zone, and a shuttle service to Kenting Night Market. Those who pre-purchase the Kenting Leofoo Resort summer adventure package before June 15 can enjoy an additional NT$200 discount per room (limited to 5 rooms per day).
“Having access to Leofoo Village Theme Park and Safari is a unique advantage our competitors don’t have!” Chuang has also themed a summer adventure package for Kansai Leofoo Resort. For instance, the “African Adventure” 2-day tour (starting from NT$8,000) offers one night’s accommodation with three meals, a choice of three popular themed experiences—including a Secret Safari at the Wildlife Park, Alice in Wonderland, or the Harvest Festival—and five exclusive family activities. The “Theme Park Adventure” 2-day tour (starting from NT$8,200) includes breakfast and dinner along with a pair of tickets to Leofoo Village Theme Park. Meanwhile, the newly launched all-inclusive “World Adventure” 3-day tour (starting from NT$15,600) has quickly become a hit, featuring two nights’ stay with five meals (two breakfasts, plus afternoon tea, dinner, and a late-night snack), a choice of two out of three popular themed experiences, entry to Leofoo Village Theme Park, and a complimentary couple’s spa treatment at Linden Leaves Spa. Guests booking the Kansai Leofoo Resort summer package before June 15 can also enjoy an upgrade to a Congo Green Room and save up to NT$1,100, with a limit of 5 rooms per day. For more details on Leofoo Resorts’ summer packages, visit the official website at www.leofooresort.com.tw.