American woman praised for performing silk ribbon dance on cliff without safety harness. According to American blog news site Gizmodo.com on March 24, recently a video showed silk ribbon dancer Ashley Smith dangling from a lone rock on Flatirons in Colorado without using a safety rope...
As April 17 approaches, the 2014 (5th) China Footwear & Apparel Industry E-commerce Summit enters its final preparation stage. As a strategic partner that has collaborated with the summit for five consecutive years, 'Yoyo City' will continue to actively participate in the event's execution and promotion, witnessing the brilliance of e-commerce enterprises together. The 2014 China Footwear & Apparel...
Recently, CIMALP (Xima’ertu), a renowned French century-old outdoor brand under the Shandong Yelia Garment Group, made another grand appearance at CHIC2014. With its positioning of urban outdoor and French romance, as well as its professional yet fashionable outdoor features, it won the favor of attendees and media. Along with the growing awareness of environmental protection and health in China...
Hiking Ancient Roads and Villages to Lead a New Leisure Lifestyle: Spring traces the Yongding River to its source, early summer strolls through ancient temples, golden autumn explorations of quaint villages—hike and roam western Beijing to enjoy the beauty of all four seasons. On the morning of March 28, the press conference for the 5th Beijing International Mountain Hiking Conference, sponsored by Zhongkun Cup, was held in the press briefing hall of the Beijing Municipal People’s Government Information Office. The...
On March 29, the 2014 "Art of Movement" Red Bull Parkour Competition was launched in the mountain city of Chongqing. On a bustling commercial street filled with crowds, parkour masters from across the country unveiled the curtain on the Red Bull Parkour "Crazy Gods Ranking" with an intense and thrilling "flash mob." As the highest-level and highest-prize professional parkour competition in China, this year's...
Are you tired of the city’s smog and the nine-to-five grind? Give yourself a chance to follow your heart into the great outdoors, get close to nature, break away from the routine, and become a brave explorer. The 2014 Adidas Outdoor Hiking Exploration Camp will bring you an extraordinary outdoor experience. The 2014 Adidas...
On March 27, 2014, Swiss time, the “world’s No.1 watch fair” BASELWORLD (Basel World Watch and Jewellery Show) grandly opened. BASELWORLD is the largest exhibition in the global watch industry and the platform where the latest watch trends and new products are unveiled each year. After years of testing and refinement, as...
On the evening of March 21, 2014, at 7:00 PM, the 2014 Mountain Selection Conference of the Earth Society at China University of Geosciences officially commenced in Room 421 of Teaching Building 1. Attending the conference were veteran mountaineer Yuan Yang, former captain of the Chinese Women’s Mountaineering Team, Guo Cheng, president of the Earth Society, representatives from the outdoor activity website "Green Field," the green outdoor environmental group "Friends of Nature," and the outdoor division of "Meige Mingcheng."
On March 22, 2014, local time, in Sheffield, UK, a 27-year-old man named Liam Garcia is preparing to hike from Sheffield, UK, to Cape Town, South Africa. He is expected to pass through 16 countries, covering a total of 11,000 miles, which may take around three years. Liam's mission is to help improve access to clean...
The 2013 season of "Nikon Travels China," a nationwide large-scale trial photography event, is coming to a close. The theme we promoted this season was "Follow Your Vision, The Power of Moving Upward." "Moving Upward" is both a spirit and a belief — the drive that compels every photography enthusiast to pursue imagery; "Moving Upward" is also a tremendous force that leads us...
On the morning of March 29, 2014, at 10:00 AM, Sanfo Outdoor Suzhou Phoenix Cultural Plaza Store celebrated its grand opening. This marks Sanfo’s first entry into Suzhou and another large-scale store in the Jiangsu-Zhejiang-Shanghai region. With this addition, Sanfo Outdoor now operates 34 specialty stores nationwide. The new store’s location was chosen...
On March 31, 2014, Aconu ACANU, the outdoor cycling brand under Toread, officially announced a strategic partnership with the well-known domestic cycling group — the Peking University Cycling Association. According to the announcement, starting this year, Aconu will become the designated product sponsor of cycling equipment and apparel for the Peking University Cycling Association, providing its...
A year’s plan starts with spring. As the beautiful season of spring has just arrived, forward-thinking and action-oriented individuals have begun their new year’s endeavors. Leading brands across various industries have also released important brand activity updates at the start of the year. The outdoor and off-road leader, the CAMEL brand, is one such representative, having unveiled a series of major moves at the beginning of the year that have been overwhelming.
Recently, a number of young people in Zhengzhou have frequently appeared on the streets to perform extreme workouts. The power and beauty displayed in their bold and flamboyant movements have caught the eye of many passersby. On March 28, during an interview, these young individuals said that extreme fitness has given them strong mental resilience and a healthy body, filling them with confidence in themselves and passion for life...
From Chongli to Snow Town to Kanas, in search of China’s most beautiful powder snow. On March 27, the 2013-2014 winter season sharing salon event of “Wild Snow China” was held in Beijing. At the event, Li Xiang, Yang Bo, and Chi Qi represented this season’s team and shared their crazy wild snow adventure in the Altay region of Xinjiang, areas around Snow Town in the northeast, and...
Travel is not a style, but a state. The renowned British brand LONSDALE made its first appearance at the 2014 China International Clothing & Accessories Fair (CHIC). With a focus on functional fashion, the LONSDALE brand adheres to a unique design path of British retro style, characterized mainly by lightweight construction and functionality, featuring a rich palette of colors and multiple...
After five years of development, the 2014 (5th) China Footwear & Apparel Industry E-commerce Summit has become a high-level e-commerce event in China and the most valuable platform in Quanzhou for elite and top e-commerce professionals to gather and exchange ideas. It has garnered significant attention within the industry and received high recognition and support from guests across various sectors, becoming...
The "2014 Taizhou Peach Blossom Festival Opening Ceremony and World's Largest Peach Blossom Cake Tasting Event" was grandly held on March 30. Spring Festival Gala star Xiaocaqi appeared as the "Peach Blossom Fairy" at the opening ceremony of the Peach Blossom Festival. The night before, Xiaocaqi also "twirled" by the Fengcheng River and called it "the most beautiful ancient city river in China." Xiaocaqi twirled by the Feng...
"In this world all flowers fade in April, but peach blossoms on mountain temples just begin to bloom." With the recent rise in temperatures, spring has returned everywhere. Both the ancients and modern people have started longing for the bright spring scenery outdoors. April, with its warm blooms and gentle sunshine, is one of the most beautiful seasons of the year. Moreover, with the Qingming holiday approaching, it’s the perfect time for a trip. After a long hibernation...
Since late March, spring has arrived across China with flowers in full bloom. With rising temperatures, people who have endured the dullness of winter are eager to embark on spring road trips to nearby destinations. Reporters have noticed several trends in this year’s spring road trips: first, more people are traveling in groups — besides family outings, there has been a rapid increase in trips among couples, friends, and colleagues...