This year, on the Danxia cliffs of Taining, it's common to see several people harnessed with long ropes and wielding hammers, busy on cliffs hundreds of meters high. They aren't engaging in outdoor rock climbing — they're "farming," sowing a precious medicinal herb called Dendrobium officinale. Suspended over cliffs more than 150 meters high...
On the morning of March 18, the press conference for the 6th China International Tourism Commodities Fair and the 2014 Zhejiang (Shandong) Tourism Trade Fair was held in Jinan. Xu Peng, Deputy Director of the Zhejiang Provincial Tourism Bureau, and Ge Guoqing, Deputy Secretary of the Yiwu Municipal Committee, attended, while Zhou Xiaoming, Deputy Inspector of the Shandong Provincial Tourism Bureau, delivered a speech. Representatives from Jinan Daily, Qilu Evening News, Zhejiang Electric...
A 2014 hit, "My Love from the Star," popularized beer and fried chicken, rescuing the poultry industry, which had been shunned by people worldwide due to bird flu. In episode 21, the female lead, Cheon Song-yi, showcased a whopping 145 outfits, giving a vibrant boost to the fashion, cosmetics, hair accessories, and even bedding industries. Eventually, it ignited...
In this season of blooming flowers, how can we waste the beautiful springtime cooped up in front of a computer, with faces usually hidden behind white masks and tense from the pressures of work and life? The Tomb-Sweeping holiday is an annual golden travel season. But here’s the catch: after traveling all the way to a long-cherished earthly paradise, what if you find...
At the turn of mid-spring and late spring, we welcome a traditional Chinese festival—Qingming Festival. By this time, the weather warms up, everything comes to life, and the breeze is gentle with sunshine aplenty. Going out for an outing is truly a great choice. Outdoor enthusiasts are probably busy making all kinds of diverse travel plans, and your editor is joining in the fun by recommending a place full of charm—Gypsum Mountain.
On April 2nd, the "Third Day of the Third Month Kite Festival" organized by Taiji Lake Ecological Cultural Tourism Zone officially kicked off amid the anticipation of kite enthusiasts. Numerous folk kite masters gathered at Taiji Lake to spend joyful moments together, showcasing their handcrafted, uniquely designed kites. Taiji Lake Kite Festival: Masters fly centipede-style kites, Chinese dragon-style, centipede...
Rock + bouldering: Adidas’ new outdoor sports trend is here again. One year after its first debut in China in 2013, the long-awaited bouldering event — adidas ROCKSTARS — has finally arrived. This year, adidas Rockstars will take place on May 10–11 at Century Square on East Nanjing Road in Shanghai...
On March 22, 2013, the picturesque city of Hangzhou welcomed the inaugural Hangzhou 100 km Trail Race. The 100 km race featured an accumulated elevation gain of over 7,300 meters, and participants had to complete it within 32 hours. Despite the extremely high difficulty level, the first edition attracted 205 runners from both China and abroad. TECNICA brought its trail running team (TTT) to take part in this challenging event.
Fan Zhenguo cycles to Nanyang. With the middle route of the South-to-North Water Diversion Project nearing completion and set to begin water diversion, on March 31, a group of cycling enthusiasts in Nanyang welcomed a special guest at the Merida store. He is Fan Zhenguo, a 68-year-old from Beijing who cycled thousands of miles just to see the source of the water diversion project. A senior with a passion for cycling. Reporters arrived at the Jiefang Road Merida store...
It is reported that the first batch of 640 public bicycles has been delivered to Ma'anshan from the equipment supplier and is currently undergoing installation and debugging at the maintenance site. Both the design of their appearance and their functionality are highly user-friendly. On the afternoon of March 31, reporters witnessed the "stunning look" of the public bicycles firsthand at the maintenance site...
This old man’s legs itch if he doesn’t ride a bike At first, his family didn’t agree with Old Man Wu’s plan. “He’s getting on in years—riding 500 km is enough. But he’s so stubborn, once he decides something, he has to do it.” His son-in-law Chen Teli bought him a car in 2010, but this “old man whose legs itch if he doesn’t ride a bike...”
Located less than 100 kilometers from downtown Beijing, Miyun County has begun to take shape as a “growth paradise for rural students.” With the push of the Miyun County Education Commission, 11 municipal-level extracurricular activity stations in towns have been established, three of which are rural school youth palaces. Currently, a total of 36,662 primary and secondary school students are studying in Miyun County, where they are enjoying...
On April 3, 2014, the 2014 Baselworld Watch and Jewellery Show, hailed as the "Oscars of the luxury industry," came to a close. Over the eight-day exhibition, Chinese brands represented by the EZON Yizhun sports watch returned with honors, signaling that Chinese brands are beginning to step into the development phase of "international brands." With spring in full bloom upon their return from Basel, various outdoor activities such as running, hiking, and spring outings are in full swing. Modern urbanites are learning to better enjoy the outdoors and savor the taste of spring. EZON Yizhun’s pace in leading sports fashion never stops. Special campaign events for Baselworld returnees can be enjoyed on both Tmall and JD.com. Especially on April 15, Sina.com, together with EZON Yizhun, launched the national premiere of the Bluetooth Smart Sports Watch S2 (Walker) http://sports.sina.com.cn/z/xlsfznb2014/index.shtml?qq-pf-to=pcqq.c2c. There’s also a running red packet giveaway to motivate exercise, letting everyone feel the heat of experiencing smart sports.
China’s top rock music festival, the MIDI Festival, has since 2014 partnered with MINI, the world’s most iconic car brand known for its British flair and cultural heritage, to create the most authentic series of British rock classics. As the opening act of this series, MIDI and MINI have jointly invited one of the greatest British rock bands...
The Outdoor Environmental Protection Day is an initiative proposed in response to the booming outdoor sports and activities in China, where environmental awareness among participants still needs continuous improvement. As is well known, with the continuous improvement of people’s living standards, their pursuit of a healthy lifestyle has become increasingly strong. Across the country, more and more people who love nature, head out into nature, embrace nature...
On April 3, 2014, Coleman, a leading American brand in outdoor leisure, raised the beautiful experience camp flag at Beijing’s Crab Island Resort. Nearly 30 media outlets, including major automotive, outdoor, mass-market, and online media, set up camp here for the experience, joining hands with Coleman to compose a vibrant spring...
The fast pace of life and increasing work pressure have led to suboptimal health conditions among many office workers. To raise awareness about fitness, Garmin, the world’s most renowned GPS brand, has recently launched a smart band called Vivofit. This stylish and feature-rich wearable offers many advantages unmatched by similar products...
Eating hotpot, singing songs — finally, spring has arrived. With the Qingming Festival holiday upon us, travelers are packing their bags and getting ready to go. With such warm and relaxing sunshine, even the most homebound otaku and NEETs are feeling a little excited... But as more people head out to play, it’s important to travel smart. A broke student with twenty thousand...
The 2014 Asia Bike Show will be held from October 9–12 at the Nanjing International Expo Center. Unlike previous years, this year’s event will expand to three halls—A, B, and C—covering an indoor area of 36,000 square meters, while the outdoor area remains at 10,000 square meters. The total exhibition space has increased by nearly 40% compared to 2013. Organizers from Ningfei Exhibition Company revealed that as of...
From July 23 to 26, the 2014 Asia Outdoor Exhibition will be held at the Nanjing International Expo Center. In addition to familiar exhibitors such as BlackDiamond, Gregory, Kailas, Keen, Li-NingAdventure, Lowa, MobiGarden, Northland, OutdoorResearch, Scaler, T...