On April 3, 2014, Coleman, a leading American brand in outdoor leisure, raised the beautiful experience camp flag at Beijing’s Crab Island Resort. Nearly 30 media outlets, including major automotive, outdoor, mass-market, and online media, set up camp here for the experience, joining hands with Coleman to compose a vibrant spring song.
During this experience event, Coleman staff took journalists on a journey through the brand’s century-long history and recent market activities, showcasing Coleman’s determination and confidence in tapping into China’s outdoor products market. The event featured a product price guessing game that brought the activity to a small climax, followed by four interactive segments where the media lit a century-old outdoor oil lamp, set up classic tents, and enjoyed delicious barbecues—fully experiencing Coleman’s classic camping lanterns, tents, air mattresses, coolers, and barbecue grills, while also deeply appreciating the thrill and joy of outdoor camping.
Coleman Tent Setup Experience
Ms. Fu Yu, General Manager of Coleman China, stated at the event: “In 2014, Coleman will launch a series of market activities under the theme ‘Drive wild, Live wild.’ As for our 2014 new products, we have incorporated more Chinese aesthetic elements, which we believe will not only enrich the Coleman product line but also add new vibrancy to the outdoor lives of Chinese consumers. Additionally, we will make new moves in the children’s outdoor market, an area we have always paid close attention to.”
Ms. Fu Yu being interviewed by the media
Indeed, from the world’s first portable gas lantern in 1901, to the standard-issue lighting products designated by governments in the 1920s, to becoming today’s leading name in outdoor gear, Coleman—tested by a century of history—has earned the recognition of outdoor enthusiasts worldwide with its outstanding quality. Since entering the Chinese market in 2011, it has also established itself as an international flagship brand in China’s outdoor leisure products sector.
We can see that Coleman is step by step living up to its sacred duty as a leader in outdoor equipment brands, vividly demonstrating to Chinese camping enthusiasts the refinement and joy of outdoor life.