On April 3, 2014, the 2014 Baselworld Watch and Jewellery Show, hailed as the "Oscars of the luxury industry," came to a close. Over the eight-day exhibition, Chinese brands represented by the EZON Yizhun sports watch returned with honors, signaling that Chinese brands are beginning to step into the development phase of "international brands." With spring in full bloom upon their return from Basel, various outdoor activities such as running, hiking, and spring outings are in full swing. Modern urbanites are learning to better enjoy the outdoors and savor the taste of spring. EZON Yizhun’s pace in leading sports fashion never stops. Special campaign events for Baselworld returnees can be enjoyed on both Tmall and JD.com. Especially on April 15, Sina.com, together with EZON Yizhun, launched the national premiere of the Bluetooth Smart Sports Watch S2 (Walker) http://sports.sina.com.cn/z/xlsfznb2014/index.shtml?qq-pf-to=pcqq.c2c. There’s also a running red packet giveaway to motivate exercise, letting everyone feel the heat of experiencing smart sports.
With the core product concept of "experiencing smart sports," the sports watches created by EZON Yizhun won favor from multiple parties at this exhibition. The ribbon-cutting ceremony of the Chinese pavilion was held in front of the EZON Yizhun exhibition hall. Zhu Hongren, Chief Engineer of China's Ministry of Industry and Information Technology, and Xu Jinghu, China's Ambassador to Switzerland, personally visited the booth to experience the products and spoke highly of the technological sophistication of Yizhun watches. In a watch industry dominated by foreign brands, EZON Yizhun has taken a different path, focusing on the outdoor sports consumer group, using technological power to extend the functions of watches, and striving to create smart technology on the wrist. Its unique sports appeal made EZON Yizhun a focal point for numerous media outlets.
For sports enthusiasts, recording sports data and real-time monitoring of physical condition are essential for summarizing experience and planning the next steps—these are hard requirements. This has also given rise to many mobile sports apps, but due to the limitations of the mobile phone platform itself, despite the many features, they are not very practical. EZON Yizhun integrates the traditional watch industry with modern technology, infuses it with fashionable elements, and has won the love of consumers.
Take the Yizhun Walker S2, launched exclusively by Sina this time, for example. It connects to a mobile phone via wireless Bluetooth technology and allows for visual data analysis through a mobile app. It also offers a variety of practical features such as creating exercise plans, sedentary reminders, incoming call alerts, and network time synchronization. For urban dwellers, the stylish and simple appearance of the S2 is especially suitable, thus setting off a new wave of sports fashion.