On the morning of March 29, 2014, at 10:00 AM, Sanfo Outdoor Suzhou Phoenix Cultural Plaza Store celebrated its grand opening. This marks Sanfo’s first entry into Suzhou and another large-scale store in the Jiangsu-Zhejiang-Shanghai region. With this addition, Sanfo Outdoor now operates 34 specialty stores nationwide.
The decision to open in Suzhou was largely influenced by the city’s high per capita GDP, which ranks among the top in China. Additionally, Phoenix Cultural Plaza is situated in the CBD core of Suzhou Industrial Park, bordered by Suhua Road to the south, Suya Road to the north, Xingdu Street to the west, and Xinggui Street to the east. It is a hub for high-end industries and residential communities, with a mature consumer base that aligns well with an outdoor lifestyle—key factors in Sanfo’s choice. According to Sanfo officials, a new store will also open soon in Wuxi IKEA.
The new store is located on the first floor of Phoenix Cultural Plaza, a creative-themed shopping center that integrates culture, family, experience, lifestyle, and leisure, with a focus on cultural offerings. Covering 600 square meters, the store features a simple, stylish, fresh, and natural interior design. Product displays follow Sanfo’s traditional brand-based layout while incorporating elements inspired by Suzhou gardens, cleverly categorized to match the store’s layout—truly “a small masterpiece at every step, a world in every corner.”
The Suzhou Sanfo Outdoor Phoenix Plaza Store is not only a flagship outlet but also Suzhou’s premier large-scale outdoor retail store. It offers a full range of outdoor gear and expert staff to provide travel advice. Whether you’re a seasoned outdoor enthusiast or a beginner, you’ll enjoy a fresh experience here. Notably, the store will feature its first dedicated children’s outdoor zone, spanning about 100 square meters, with renowned domestic and international brands of kids’ outdoor clothing, footwear, and equipment. A Sanfo representative noted that the children’s zone will open shortly.
Key brands carried include: ARC’TERYX, MAMMUT, KAILAS, Jack Wolfskin, COLUMBIA, GREGORY, OSPREY, THE NORTH FACE, La Sportiva, Salomon, Zamberland, CRISPI, LOWA, SCARPA, GARMONT, MSR, Anemaqen, Suunto, and more. The product range covers outdoor apparel, hiking shoes, backpacks, tents, sleeping bags, technical climbing and mountaineering gear, car camping equipment, outdoor lighting, navigation tools, water bottles, stoves, cookware, water and snow sports gear, and more. The store offers comprehensive supplies for business, leisure, hiking, climbing, and other activities, backed by professional and enthusiastic staff. “Honest business, guaranteed after-sales service” is Sanfo’s philosophy, while “serving with heart, creating inspiration” is its mission. Enjoy outdoor sports with Sanfo and share the joy, excitement, and dreams. Visit www.sanfo.com for more information.
About Suzhou Phoenix Cultural Plaza:
The Suzhou Phoenix Cultural Plaza project covers approximately 1.6 hectares, with a total construction area of about 205,000 square meters. Developed by Phoenix Publishing & Media Group under Jiangsu Phoenix Publishing & Media Group, it is China’s first theme shopping center centered on cultural offerings. The building’s exterior was designed by U.S.-based Gensler, the firm behind Shanghai Tower (formerly the tallest building in East Asia), featuring a streamlined, modern silhouette. Interior decoration was designed by RTKL, one of the world’s largest architectural planning firms, emphasizing a tech-forward, contemporary aesthetic with a pure, rhythmic environment that is sleek yet human-centered.
Phoenix Mall blends culture, family, experience, lifestyle, and leisure, anchored by the groundbreaking Phoenix Book Mall and Sanfo Outdoor’s premium outdoor supermarket. It also includes a boutique bookstore, specialty dining, private cinemas, creative lifestyle products, art exhibitions, and an anime park. Rather than simply combining these elements, the mall aims to become a “city cultural activity center” for fashion, art exhibitions, urban memory, and cross-cultural exchange—truly offering “one-stop cultural consumption.” This adds another cultural landmark to Suzhou.