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Aconu and Peking University Cycling Association Form Strategic Brand Partnership

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — On March 31, 2014, Aconu ACANU, the outdoor cycling brand under Toread, officially announced a strategic partnership with the well-known domestic cycling group — the Peking University Cycling Association. According to the announcement, starting this year, Aconu will become the designated product sponsor of cycling equipment and apparel for the Peking University Cycling Association, providing its...
    On March 31, 2014, Aconu ACANU, the outdoor cycling brand under Toread, officially announced a strategic partnership with the well-known domestic cycling group — the Peking University Cycling Association.


     “The Peking University Cycling Association is committed to promoting low-carbon and healthy cycling, which naturally aligns with Aconu’s ethos,” said Zhang Hongfei, head of the Peking University Cycling Association. It is reported that as early as 2013, Aconu had already begun preliminary cooperation with the association. With strong support from Aconu, the Peking University Cycling Association successfully hosted the “11th National University Mountain Bike Exchange Competition.” This collaboration also revealed a shared value in advancing the development of outdoor cycling, laying the foundation for today’s partnership.


    A representative from Aconu stated, “For over a decade, the Peking University Cycling Association has persistently promoted cycling culture and organized various cycling activities. This unwavering dedication resonates perfectly with the spirit that Aconu advocates. The strategic partnership between both parties feels like a meeting of minds. Aconu hopes that through this collaboration, it can further promote the development of university cycling and cycling culture across China, encouraging more people to understand and participate in this low-carbon, healthy, and joyful outdoor activity.”


    Currently, the collaboration between Aconu and the Peking University Cycling Association is in full swing, and customized gear for the association will be developed in the future. It is foreseeable that Aconu, together with the Peking University Cycling Association, will present even more exciting cycling routes to the public.


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