Upholding Italian Premium Craftsmanship――SCARPA
From the Swiss High-End Professional Outdoor Brand On February 27, the Mammut China press conference was grandly held at the China National Convention Center. This event marked the official entry of this top-tier Swiss outdoor brand into the Chinese outdoor market. As a world-renowned outdoor brand, Mammut has long been highly regarded by professionals and outdoor enthusiasts for its reliable...
On February 27, 2013, the "ISPO BEIJING 2013 — The 9th Asia Outdoor, Ski, Action Sports & Street Fashion Trade Show" grandly opened at the China National Convention Center. This edition of the ISPO BEIJING exhibition attracted 567 brands from 22 countries and regions in the outdoor, skiing, action sports, and street fashion sectors, with an exhibition area exceeding 40,000...
Blue skies, white clouds, sunshine, sandy beaches, and clear river water... There's the thrill of speed and the serenity of calm. When it comes to water sports, the most popular and widely recognized is undoubtedly jet skiing. Easy to learn, versatile in maneuvers, safe, and highly competitive, it can easily ignite the most passionate enthusiasm within people, encouraging them to challenge their limits and combine the innate human desire to "fly" with a natural affinity for water. Riding a jet ski has become a new trend in outdoor fitness and leisure in recent years.
A post-90s boy sets up a stall at a university to raise travel funds. To fulfill his dream of cycling, he gave up the college entrance exam and biked to Everest Base Camp; to realize his dream of traveling in Europe, he rode solo through Siberia in Russia. Now, in pursuit of his dream of hitchhiking, he chooses to travel across the country without money or a mobile phone... Yesterday afternoon,...
The Chinese team really showed their mettle, totally outperforming the foreigners. Today, due to training, the Chinese group took off an hour later than the other two foreign groups of four, but they ended up skiing more runs than them. The foreign group only managed 12 runs, while the Chinese group completed 13. Originally, the company had mixed things up by including a foreigner in the Chinese group—a retired man from Hong Kong...
Jetboil originated from a simple yet powerful idea. The founders of Jetboil (USA), Perry Dowst and Dwight Aspinwall, tired of bulky fuel canisters and stoves, soon discovered that the secret to reducing weight and improving energy efficiency lay in enhancing heat transfer efficiency. They eventually developed a fast, efficient, lightweight, compact, easy-to-use, and highly adaptable outdoor cooking system. Within just a few years of its launch, it claimed the top market share in the highly competitive U.S. outdoor gear market and has been deeply loved and sought after by consumers.
From last winter to this spring, multiple cities in northern China have been hit by smog, with air quality monitoring data in Beijing even "off the charts" as PM2.5 levels approached 1,000. While people in northern cities suffered from polluted air, it unexpectedly created a rare business opportunity for some areas with good ecology and fresh air. Fujian Province...
From February 27 to March 2, the annual ISPO BEIJING 2013 (the 9th Asia Outdoor Trade Show & Sports Fashion Exhibition) was held at the Beijing National Convention Center. Leading outdoor brands KAILAS, VAUDE, and MEINDL made a grand appearance with a combined exhibition space of nearly 500 square meters. In addition to showcasing their latest high-tech products at this major outdoor event,...
2010 Zhengkai Marathon 2012 Zhengkai Marathon Zhengzhou News from Dongfang Today: The 7th Zhengkai International Marathon is about to kick off. In just seven days, all 39,000 registration slots were filled. On March 31, the 7th Zhengkai International Marathon will start simultaneously in Zhengzhou and Kaifeng. This year’s event includes men’s...
Miyun Reservoir ― A World of Birds On March 2, 2013, we went to Miyun Reservoir to see swans. We had thought part of the ice on the reservoir would have melted, but the entire reservoir was still frozen solid. We didn’t spot any swans, but there were quite a few birds wintering here. We stayed until sunset and still managed to have some rewarding sightings. The area is home to...
The secret behind how Marmot, a professional outdoor brand originating from the United States, maintains its world-leading position lies in its extensive use of the world’s most cutting-edge fabrics, materials, and production technologies, thereby conveying to outdoor enthusiasts the philosophy of “professional biomimicry, human-centered design, and all-weather functionality.” At this ISPO exhibition...
Let me vent some frustration first — my very first proper ski season, and I got sent on a business trip to the UAE during the Chinese New Year. To make it even worse, the company’s holiday started on the 8th, and my flight was also on the 8th. Not a single day off for me!! The 16-day business trip used up all 10 days of my vacation. For someone just getting into skiing, it was absolutely torture...
Post-90s boy sets up stall at university to fund trip
The Chinese team really showed their mettle and outperformed the foreigners. Today, due to training, the Chinese group took off an hour later than the other two groups of four foreigners, but they ended up skiing more runs than them. The foreign group only managed 12 runs, while the Chinese group completed 13. Originally, the company had “mixed in some sand,” placing a foreigner in the Chinese group—a retired architect from Hong Kong named Eric. According to Liu Xiaoshan: “He was panting after just one run, felt so embarrassed he went home without even having lunch.” In the afternoon, they added a young girl from the Czech Republic who was also snowboarding—she was really good and fast—but the Chinese group skied even faster. Often, just as the guide stopped, Feifei, right behind, would catch up, and Liu Xiaoshan, bringing up the rear, would also reach the guide’s side within 10 seconds, frequently making sharp turns that sent up walls of snow spray. Quite the show-off.
From February 27 to March 2, the annual ISPO BEIJING 2013 (the 9th Asia Outdoor Trade Show & Expo) was held at the China National Convention Center in Beijing. Professional outdoor brands KAILAS, VAUDE, and MEINDL made an appearance with a massive presence spanning nearly 500 square meters. In addition to showcasing their latest high-tech products at this major outdoor event,...
2010 Zhengkai Marathon 2012 Zhengkai Marathon Zhengzhou News from Dongfang Today: The 7th Zhengkai International Marathon is about to begin. In just seven days, all 39,000 registration slots have been filled. On March 31, the 7th Zhengkai International Marathon will start simultaneously in Zhengzhou and Kaifeng. This year’s event features men’s...
Miyun Reservoir — A World of Birds On March 2, 2013, we went to the Miyun Reservoir to see the swans. We had thought that some of the ice on the reservoir would have melted by then, but the entire reservoir was still covered in ice, and we didn’t spot any swans. However, there were quite a few birds wintering here. We stayed until sunset and still managed to have some rewarding sightings. The area is home to...
Out-of-town visitors traveling to Xi'an by self-driving will receive fuel subsidies and half-price ticket discounts. Residents of Xi'an will also be given tourism gift packages worth a total of over 50 million yuan. On March 4, the Xi'an Municipal Government's executive meeting preliminarily passed the "Xi'an 2013 Target Responsibility Assessment Tasks," which require the city to host over 100 million domestic tourists this year...
The romantic Women’s Day is just around the corner. What gift do you plan to give her? Flowers and shopping might seem a bit cliché—when treating your loved one, it has to be the most romantic way. “This year’s Women’s Day on March 8th falls on a Friday, which means there could be a sweet trip lasting up to three days. I think a romantic short getaway for two is a great...