MarmotUrban Leisure Product Series
Green Light:For new products, will there be different designs targeting different groups?
Marmot:We will strive to develop more and a wider range of products, but the focus will still be on younger people, mainly designing more products for the 20-30 age group.
Green Light:What is your view on outdoor stores in the Chinese market? Will you develop the e-commerce segment in the future?
Marmot:First of all, Marmot places great emphasis on sales in the professional market. For example, professional outdoor stores account for a large proportion of our sales. But at the same time, Marmot will also sell through commercial, mall, and department store channels, because our principle is to ensure that people can purchase Marmot products in as many places as possible, and that no matter where they go, there will be corresponding stores for them to choose from.
In terms of e-commerce, Marmot is already collaborating with some websites and will also ramp up efforts in this area this year.
Green Light:What are the main products being promoted for Spring/Summer 2013?
Marmot:This year’s Spring/Summer new arrivals mainly feature the urban leisure series, while soft-shell pants, sleeping bags, and tents will also become hot sellers.
Award-Winning Jacket