Classic Itineraries
Pioneering a New Outdoor Experience in China – Li-Ning Adventure Makes Its Official Debut at ISPO BEIJING 2013
At 9:00 AM Beijing time on February 27, 2013, ISPO BEIJING 2013 – the 9th Asia Outdoor Trade Show & Fashion Exhibition – kicked off at the China National Convention Center. Following the unprecedented success of 2012, this year’s ISPO BEIJING has expanded once again, with over 600 global sports and fashion brands gathering to exhibit. ...
Centennial Stanley 2013 ISPO Beijing Media Meet
The Stanley brand turned 100 in 2013. In 1913, Willam Stanley invented the world’s first insulated water bottle with a double-walled stainless steel structure, ending the era when only glass-lined bottles could keep liquids hot or cold. On February 28, 2013, at 10:30 AM, at the Amphilon booth (No. 2.401) during the ISPO Beijing exhibition...
ICESUN Joint Brand Outdoor Salon Opens a New Chapter for Themed Outdoor Stores
At the beginning of spring, Beijing Gaoren’s ICESUN Joint Brand Outdoor Salon officially settled into Beijing’s Golden Resources New Yansha Mall, innovatively integrating four outdoor brands—Millet, Danner, Woolpower, and MerdeNece—creating a new model for themed outdoor stores. On February 26th, Danner’s Asia-Pacific President David Soriano...
Mammut, a brand with a 151-year legacy, has landed in China!
On February 27, 2013, the Mammut brand's China press conference was grandly held at the China National Convention Center in Beijing. This press conference marked the official entry of this top Swiss outdoor brand into the Chinese outdoor market. “Photo: Mammut, Thomas Ulrich” “Photo: Mammut, Corey Rich”...
Deuter—A Century-Old German Outdoor Backpack Brand
Deuter (Shenzhen) Trading Co., Ltd. was established in 2007 as an international outdoor brand agency. The company is a team composed of outdoor enthusiasts, professional outdoor product promoters, and high-quality brand management personnel. Deuter (Shenzhen) Trading Co., Ltd. has 150...
Fj
Over 50 years ago, the founder of the Fjällräven brand, Mr. Åke Nordin, was determined to make "returning to nature and enjoying the outdoors" a passion shared by more people. For over 50 years, the Fjällräven brand has continued to grow, but this ambitious goal has never changed. Based on this vision, the brand has established three core operating philosophies: to provide...
Tian Shi – Custom-Made Sleeping Bags Just for You
In 2013, Tian Shi made its debut at the Beijing ISPO exhibition with a wide range of new products including sleeping bags and down jackets featuring the latest designs, finest craftsmanship, and most beautiful appearances, bringing the warmest and most thoughtful protection to outdoor campers and snow mountain climbers. What excited friends the most was that this year Tian Shi launched new sleeping...
STANLEY Debuts Centennial Commemorative Thermos at ISPO Beijing
In 1913, William Stanley invented the all-stainless steel vacuum thermos. Since then, Stanley cups have been a constant presence in our work, football games, or outdoor adventures. Stanley innovated by combining hot beverages with a vacuum-insulated, steel-made cup. This technology was so...
Finnish brand Reima leads the trend of children's outdoor sports in China
Nowadays, children's outdoor activities have gradually become a popular topic, and more parents are increasingly willing to let their children engage in outdoor sports as early as possible to ensure their physical and mental health. This time, Reima children's outdoor gear made its appearance at ISPO Beijing, allowing more parents to see the suitable...
zealwood―Chasing an active, healthy, natural, and comfortable lifestyle
During long-distance travel, strenuous hiking, and mountaineering activities, zealwood’s high-performance socks and underwear keep you dry, protect you from the cold, and maintain your body in optimal condition, allowing you to fully enjoy the thrill of adventure and travel. And during the 2013 ISPO Beijing exhibition, zealwood offers you the softest, most snug experience, letting...
FIRE-MAPLE火枫 outdoor cookware achieves new brand success
FIRE-MAPLE火枫 is a series of standardized, diverse, safe, and reliable mobile kitchen products specially designed for outdoor sports. The products, created with simple and practical designs, high-standard raw materials, and the most advanced manufacturing processes in China, enable all outdoor enthusiasts to fully enjoy the entire food preparation process while outdoors...
Kolumb ― Advocate of "Light Outdoor" Activities
On February 27, 2013, the Beijing ISPO Outdoor Exhibition grandly opened at the China National Convention Center in Beijing. The outdoor website Greenfield was also among the first to arrive at the exhibition site, bringing the latest news to netizens. This exhibition focused on high-tech outdoor gear. Our editor was also the first to interview Garmin, which holds an absolutely leading position in GPS...
Leading-edge outdoor professional GPS—Garmin
This exhibition features technology in outdoor activities as its theme. We were also among the first to interview Garmin, which holds an absolutely leading position in GPS. The perfect integration of the Fenix smartwatch and handheld GPS comes preloaded with city point maps. This model combines the functions of a smartwatch and a handheld GPS. In addition to recording location and tracks, it also incorporates sports and fitness features...
German-Italian Hybrid SALEWA 2013 Exhibition “New Look”
With a 77-year history, SALEWA is a top-tier outdoor sports brand of German-Italian heritage. It inherits the best of both parental genes—boasting the quality of Porsche and Lamborghini, as well as the fashion sense of PRADA and GUCCI. Its product range is extremely comprehensive, covering apparel, footwear, headwear, sleeping bags, and a variety of professional mountaineering and skiing equipment. SA...
Always advocating "family outdoor" — KingCamp
KingCamp, an advocate of family outdoor living and a well-known brand of outdoor self-driving and camping equipment. Since its establishment in 2002, KingCamp has been committed to promoting an outdoor lifestyle around the world. With its outdoor philosophy of "comfort, ease, sharing, and environmental protection," along with its unique design, professional quality, and excellent service, it has won the...
The "Four-Proof War God" from Yunhu Makes Its Debut, Drawing Attention at ISPO Exhibition
This edition of ISPO BEIJING attracted over 567 outdoor, skiing, extreme sports, and street fashion brands from 22 countries, showcasing their latest technological achievements. However, Yunhu Mobile, the world’s top manufacturer of four-proof phones, garnered the highest buzz and attention on the first day of the event. Yunhu Mobile made a...
“Tourists” ― Beidou Star SOS provides comprehensive travel services
Acclaimed by the industry as the “first spring swallow” of the Beidou system entering ordinary households, it is the world’s first dual-system in-vehicle navigation product combining “Beidou + GPS.” Beidou Star product display Product display The “Beidou” system has officially entered a new phase of simultaneous construction and application, and the Chinese navigation industry directly driven by “Beidou”...
TECNICA ― A Reflection of Creativity
Calzaturificio Tecnica SpA was founded in the 1930s by Oreste Zanatta; in its early days, the company primarily manufactured work boots. In the 1970s, Tecnica invented the Moon Boot, achieving great success and selling 22 million pairs worldwide. Since the 1970s, Tecnica has...
GRAIL—An outdoor brand designed specifically for the Chinese
GRAIL was founded in the late 20th century by a group of people with an almost fanatical pursuit of new outdoor craftsmanship and technologies, symbolizing a professional attitude. After years of relentless pursuit of new techniques and innovations, continuously introducing fresh ideas, the GRAIL brand has gained increasing recognition and trust among outdoor enthusiasts. GRAIL...
Osprey—A Pioneer in Outdoor Environmentalism
Osprey strives to be a leader in the outdoor industry in terms of sustainability, environmental protection, and social issues—an ongoing process. We hope every step we take supports the simple definition of these principles, both internally and externally. In 2009, Osprey first participated in RushHourRevolution, a three-month...