“Photo: Mammut, Thomas Ulrich”
“Photo: Mammut, Corey Rich”
As a world-leading outdoor brand, Mammut has long been highly praised by professionals and outdoor enthusiasts, all thanks to its excellent product design, advanced technology, and comprehensive after-sales service. Currently, Mammut has branches in Germany, Norway, Japan, South Korea, the United Kingdom, and the United States, and has established a sales network in over 40 countries worldwide.
It is reported that in recent years, with the rapid development of the global outdoor market, especially in the Asia-Pacific region, and based on the group’s extensive experience in overseas expansion as well as years of user research in target markets, Mammut has made full preparations to enter China — a rapidly developing emerging market rich in outdoor resources. The brand has also formulated a plan for continuous investment in the Chinese market, aiming for long-term and steady growth.
At the press conference, Zhang Jiangyuan, Vice Chairman of the China Mountaineering Association, Vice Chairman of the China Association for Scientific Expedition, and Executive Director of the Tibet Outdoor Association; Rolf Schmid, Global CEO of Mammut Switzerland; Mr. Graf, Counselor of the Swiss Embassy in China; Zhang Heng, General Manager of Sanfo Outdoor; and Rao Jianfeng, a representative outdoor athlete and the first Chinese civilian to successfully summit K2, all delivered impressive speeches. During the Q&A session, Mammut’s Global CEO Rolf Schmid patiently and thoroughly answered media questions regarding the brand’s future development strategy, sales channels, and market goals. In the subsequent networking session, over a hundred experts, leaders, renowned athletes, and distributors from China’s outdoor industry engaged in close communication and shared insights in a pleasant atmosphere, discussing plans for the industry’s future.
The successful hosting of the Mammut press conference not only took the first big step toward long-term development in the Chinese market, but also brought forward the advanced concepts of this century-old European outdoor brand, which will make an indelible contribution to improving the overall management level of China’s outdoor industry, standardizing product quality, stimulating innovation, enhancing the competitiveness of domestic outdoor products, and promoting the development of China’s outdoor industry.
We have every reason to believe that, with years of brand reputation, accumulated industry experience, talent advantages, and the industry currently in a period of rapid growth, the Mammut brand will officially accelerate in the future Chinese outdoor market, achieving rapid development and boundless prospects.