ICESUN Joint Brand Outdoor Salon Opens a New Chapter for Themed Outdoor Stores

    At the opening ceremony, Caroline Kong shared with attendees the brand history of Millet, a professional outdoor brand from France with over 90 years of heritage. Meanwhile, David Soriano spoke about Danner, the legendary American footwear brand, and its more than 80 years of commitment to handcrafted shoes and top-tier footwear technology. The event also featured guest speakers who shared their experiences trudging through ice and snow in Ulan Butong, Hexigten, Inner Mongolia at -25°C, fully demonstrating Danner’s exceptional quality in handling extreme conditions.