The concept of “snowwolf” originates from the snow wolf, an animal of the snowy plateau. Its nearly perfect physiological traits symbolize how outdoor sports approach nature, depend on it, and integrate with it, further reflecting the professional quality of “snowwolf.” It highlights the authentic, wild environment of professional outdoor activities, where outdoor enthusiasts are resilient and wise, alert and tough, united and hopeful—offering a direct expression of outdoor culture.
An outdoor equipment manufacturer founded in Sweden 98 years ago. When the brand’s founder, Mr. HAGL, hand-stitched a batch of backpacks and peddled them around by bicycle, he might never have imagined that a century later, outdoor gear bearing his family name would be sold worldwide — and even find a place in the world’s most populous country...
From the very beginning, SeaToSummit has adhered to the philosophy of better, lighter, and smaller, offering a wide range of waterproof products to meet the diverse needs of outdoor enthusiasts in various environments. For example, when it comes to dry bags, there are dozens of options available in different capacities, shapes, and colors, with capacities ranging from 1――...
German BIGPACK is a renowned European outdoor gear specialist. In the German-speaking markets of Europe, its backpacks and sleeping bags have led the high-end market for years. With consistently high quality, exceptional durability, and classic design, BIGPACK has left an indelible mark on the connection between humans and nature. The BIGPACK brand began...
UTC Travel Expert is dedicated to introducing high-quality international luggage and travel leather goods brands to China, aiming to become the largest investor and operator of professional luggage and travel leather goods brands in Greater China. This year marks the 120th anniversary of the Wenger brand, and as Wenger’s sole general agent in China, UTC Travel Expert has also planned a series...
On February 27, 2013, the Beijing ISPO Outdoor Show grandly opened at the China National Convention Center in Beijing. The outdoor website HowToTrip was also among the first to arrive at the exhibition site, bringing the latest updates to our readers. This year’s show focused on tech-driven outdoor gear. Our editor was also the first to interview Garmin...
To keep the stretcher balanced and avoid hitting the cliff wall, rescuers had to back down step by step with their backs to the ground. The safety rope attached to the stretcher was tied to a large rock at the top of the cliff. For added safety, rescuers also tied themselves to the stretcher. With every move, the injured suffered great pain. Photo provided by Anyang rescue team...
The third Jerusalem Marathon saw runners passing by the Old City walls, while “Batman” leaped onto the ramparts to run alongside them. The third Jerusalem Marathon was held on March 1st. Due to the Israeli-Palestinian conflict and the various controversies surrounding Jerusalem, this event carries significant meaning. However, the weather was fine that day, with over 20,000...
With flagship stores successively opening in Hong Kong and Shanghai, the internationally renowned brand BIGPACK strongly sponsored Ma Yihua’s team as they achieved China’s first successful ascent of Genie Peak. Riding on this mountaineering triumph, BIGPACK quickly showcased its latest brand image in Beijing, Hong Kong, Shanghai, and Chengdu, once again becoming a focal point in the industry. In February 2013...
Injured tourists received timely treatment from volunteers ■ Photo by Dou Wei. Rescue drill turns into real action: The Red Cross volunteer first aid team was conducting a field rescue exercise when a tourist suddenly suffered a serious leg injury. Yesterday, Dou Wei, head of publicity for the Volunteer Work Committee of the Shenyang Red Cross...
The invisible mask, similar to a nasal plug, can filter dust and exhaust fumes. Traffic police wore the latest "miracle device" issued to them while on duty. ■ Similar to a nasal plug that can filter dust and exhaust fumes ■ Also convenient for traffic police and assistants to blow whistles while on duty. Have you heard of the "invisible mask"? This small gadget, similar to a nasal plug, has recently become popular in Shanghai...
February 27 to March 2, 2013, were the public days of ISPO BEIJING 2013. The Kolumb (Golonbu) brand (Booth No. 3-106), as a representative of outdoor brands, made another appearance at this outdoor extravaganza. The Kolumb (Golonbu) – Light Outdoor Vessel sailing ship set off fully prepared, carrying forward the brand essence of the spirit of exploration...
The American professional outdoor gear brand MARMOT was born in April 1971 on the tundra of Juneau, the capital of Alaska, USA. MARMOT, which means marmot in English, refers to the adorable marmots that live in highland mountains and blend seamlessly with the alpine environment. MARMOT is one of the most famous outdoor brands in the United States and also a top global outdoor brand. ...
VauDe was founded in 1975 and is located in the picturesque small village of Untereisenbach by Lake Constance. From here, you can enjoy the stunning views of the Alps in Switzerland, Austria, and Germany. Since its inception, VauDe has carefully considered its surroundings and established itself in a truly suitable...
The OnTopCreeper booth showcases excellent quality from Germany, a perfect blend of functional outdoor gear and trendy fashion. As a fresh contender entering the Chinese market, OnTopCreeper (Creeper Vine) leads the new trend of outdoor living with its distinctive stylish and elegant flair. OnTopCreeper has always been committed to creating artisanship-level ...
“CARAVA” originates from ---- Caravan, symbolizing camel expedition teams in desert regions. Vast deserts and timeless expanses, even with an uncertain future, life remains vibrant, expressing dynamism. Inside the CARAVA booth, white display stands showcase new footwear products. CARAVA (Ka’erwo) was officially established in 2003...
Gregory is a professional backpack manufacturer from the United States, offering backpacks in 10 different series. In 1977, Wayne Gregory founded the Gregory brand in San Diego, initially producing backpacks behind his house and selling them out front. In 1983, Wayne partnered with others and focused on developing new technologies himself, as the local environment was very...
Klättermusen was founded in 1984 by Peter Askulv, who also serves as its chief designer. Another product designer is his mountain-climbing partner. The idea came to Peter when he was battling an unexpected snowstorm on a steep slope...
Toread has always adhered to the brand philosophy of "daring to continuously innovate and pursuing excellence in quality." Its product range has rapidly expanded, now covering everything from camping gear and outdoor footwear and apparel to professional mountaineering equipment, with over a thousand regular supply items. Thanks to the reliable quality of Toread products, their widespread use of cutting-edge technological materials, and competitive cost-performance ratios...
The injured tourist received prompt treatment from volunteers ■ Photo by Dou Wei. What was meant to be a rescue drill turned into real emergency response when Red Cross volunteer first aid team members were practicing wilderness rescue when a tourist suddenly suffered a serious leg injury. Yesterday, Dou Wei, head of publicity for the Shenyang Red Cross Volunteer Work Committee...