Home Classic Itineraries New Look, New Debut — BIGPACK Makes Its ...

New Look, New Debut — BIGPACK Makes Its Appearance at 2013 Beijing ISPO

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — With flagship stores successively opening in Hong Kong and Shanghai, the internationally renowned brand BIGPACK strongly sponsored Ma Yihua’s team as they achieved China’s first successful ascent of Genie Peak. Riding on this mountaineering triumph, BIGPACK quickly showcased its latest brand image in Beijing, Hong Kong, Shanghai, and Chengdu, once again becoming a focal point in the industry. In February 2013...

    With flagship stores successively opening in Hong Kong and Shanghai, the internationally renowned brand BIGPACK strongly sponsored Ma Yihua’s team as they achieved China’s first successful ascent of Genie Peak. Riding on this mountaineering triumph, BIGPACK quickly showcased its latest brand image in Beijing, Hong Kong, Shanghai, and Chengdu, once again becoming a focal point in the industry.
 

 

 

    From February 27 to March 2, 2013, the 9th Asia Outdoor Trade Show (ISPO BEIJING) was grandly held in Beijing. BIGPACK presented its top-tier product series centered around Mountaineering with a 126-square-meter exhibition booth, reaffirming to consumers its professional and premium brand design philosophy. The bustling crowd at the BIGPACK booth and the detailed display of its products all conveyed the brand’s strong confidence in the Chinese market.

 

 

    To demonstrate the outstanding quality and professionalism of its products, BIGPACK invested substantial human and material resources. It hired a top European design team, collaborated with globally renowned fabric brands and manufacturing suppliers, and assembled an international outdoor sports team to conduct extreme-environment product testing in the Alps — the birthplace of mountaineering. Comprehensive firsthand data was recorded, all to design products that would best satisfy customers. Every BIGPACK product undergoes professional testing. Exceptional design, high quality and durability, efficient repair services, and after-sales support endow the BIGPACK brand with a unique character and enduring vitality.
    With the legendary figure in the climbing world, Yann Delevaux (岩・德力霍斯), officially joining as the brand’s International Sports Marketing Director, BIGPACK has undoubtedly gained the most authoritative voice in the field.

 

 

    Just as BIGPACK firmly believes: "If you don’t take the next step, you’ll forever remain stagnant." In 2013, BIGPACK will present a new image and, leveraging cutting-edge technology, develop more professional outdoor gear tailored to the diverse body types of the Asian population.
    Experience BIGPACK — feel the dedication and confidence.

 

Share

This article is published by HowToTrip. Sharing and reposting are welcome — please credit the source.
Article URL: https://www.howtotrip.net/views-57555

0