February 27 to March 2, 2013, were the public days of ISPO BEIJING 2013. The Kolumb (Golonbu) brand (Booth No. 3-106), as a representative of outdoor brands, made another appearance at this outdoor extravaganza. The Kolumb (Golonbu) – Light Outdoor Vessel sailing ship set off fully prepared, making a stunning new debut while staying true to the brand essence of the spirit of exploration. It garnered widespread attention and received unanimous praise.
The exhibition site was bustling with visitors. This year, Kolumb (Golonbu) launched a limited-time gift-giving campaign, offering precious seeds of the southern yew as well as outdoor gear and other gifts. The southern yew seeds symbolize the tree of life on one hand, and on the other, protecting the yew is one of the conservation projects under Kolumb (Golonbu)’s Light Outdoor Eco Fund. The yew seeds also represent Kolumb (Golonbu)’s light outdoor lifestyle, which is ecological, low-carbon, healthy, and environmentally friendly—hence they were especially popular among attendees, particularly the younger crowd.
This year’s ISPO BEIJING was even larger in scale compared to last year. After months of preparation, Kolumb (Golonbu), as one of the well-known outdoor brands, presented the essence and spirit of the brand in the form of a sailing vessel to fellow industry players and audiences. The design of this year’s vessel also attracted considerable attention, especially the tech display area at the bow, where products co-developed with GORE-TEX in 2013 underwent prolonged water exposure tests. The clothing remained dry and comfortable, demonstrating the product’s powerful waterproof and breathable features. In addition, the stream-crossing shoe series was subjected to heavy water flow tests to showcase their superior drainage system. This became the most eye-catching display method at the venue and is definitely worth seeing in person.
The Kolumb (Golonbu) brand also attracted significant attention from numerous media outlets, journalists, and outdoor enthusiasts, many of whom expressed interest in collaboration and gave full recognition and affirmation to the brand’s remarkable transformation this year.
The public days of this ISPO will last for four days. Those who want to see the new face of outdoor and the new Kolumb (Golonbu), remember to visit us at the Beijing National Convention Center—we have an appointment with you there!
Kolumb (Golonbu) Booth 3-106
Visitors are drawn to the central booth
Kolumb (Golonbu) Booth Displays Selected Apparel
Visitors Flock to Capture the Central Exhibition Area
Visitors Queue Up to Board the Light Outdoor Vessel