At 9:00 AM Beijing time on February 27, 2013, ISPO BEIJING 2013 – the 9th Asia Outdoor Trade Show & Fashion Exhibition – kicked off at the China National Convention Center. Following the unprecedented success of 2012, this year’s ISPO BEIJING has expanded once again, with over 600 global sports and fashion brands gathering to exhibit.
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Notably, LI-NING ADVENTURE (Li-Ning Exploration), as an independently authorized business unit of the Li-Ning Group, made its official debut, marking its entry into China’s outdoor equipment market. At the exhibition, General Manager Hu Nan stated: “Combining functionality with style, LI-NING ADVENTURE (Li-Ning Exploration) will set a new benchmark for outdoor brands by offering the highest cost-performance ratio.”
About LI-NING ADVENTURE (Li-Ning Exploration)
Li-Ning Exploration is an independent brand with its own brand language, product characteristics, and world-class partners. Concept-21 Design Company, as the brand’s main strategic partner, is responsible for its creative and design-related work.
The outdoor products of Li-Ning Exploration emphasize superior functionality, environmental sustainability, minimalist style, and emotional fashion. They are divided into five distinct series – Explore, Speed, Urban, Water, and Winter – each corresponding to one of the five Chinese elemental themes: metal, water, earth, wood, and fire. Together with a target audience that is calm, energetic, confident, and passionate, the brand invites everyone to explore nature and discover the joys of life.
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