As one of China's most professional and internationally-oriented outdoor industry exhibitions, the ISPO Beijing show attracts tens of thousands of visitors each year. The KAILAS booth, known for its professionalism, received unanimous praise and enthusiastic responses from attendees.
"For the greatest adventures, for the toughest climbing routes, for the bravest individuals!" This is the goal that KAILAS, China’s top-selling brand in professional retail channels, has always strived for. In today’s increasingly “broad outdoor” trend, KAILAS remains unwavering in its commitment to true professional outdoor gear, continuously advancing on the path toward even greater professionalism. Its professional quality, solid technology, and classic design are winning over more and more outdoor and mountaineering enthusiasts.
"Pioneer of the Lightweight Revolution"
Camouflage backpacks making their first exhibition appearance
Additionally, while retaining and inheriting its original style, KAILAS boldly innovated by making significant improvements and enhancements in product materials, functionality, and user experience. For example, it has organically integrated outdoor gear with daily life, resulting in climbing apparel and helmets that are professional yet stylish. The newly launched fashionable skiwear has also garnered widespread attention and acclaim.
On one hand, KAILAS focuses primarily on climbing products; on the other hand, it will also introduce more fashion elements. In recent years, KAILAS has invested heavily in the R&D of climbing products, studying climbers’ preferences and the specific requirements of the sport, as well as the unique design demands of climbing. In terms of color schemes, products will exhibit a more vibrant character, utilizing colors with higher saturation.
Regarding product materials, KAILAS has always used top-tier global fabrics. At this exhibition, it showcased its newest materials including primaloft and polartec. Among them, primaloft is an ultra-soft, water-repellent microfiber that serves as an excellent alternative to down. It is lightweight yet offers the softness and warmth of down. All of this is done in pursuit of greater professionalism and superior performance.
It is reported that the 2013 ISPO Beijing show gathered 567 outdoor, skiing, extreme sports, and street fashion brands from 22 countries, covering a display area of over 40,000 square meters—making it the largest edition of the event to date. Staying professional,
Upholding dreams. At the Beijing ISPO show, let’s meet again next year!
For more updates on KAILAS, please visit the official website: www.kailas.com.cn or follow KAILAS on Sina Weibo: http://weibo.com/kailas