Upholding its "real-world crazy testing" culture, in April 2017, Columbia testers invited netizens across China to submit ideas for an outdoor "crazy waterproof test." Wearing Columbia’s lightweight, high-performance rain jackets, they put the gear through the most grueling tests in real outdoor conditions. ... ... ... ...
The Tobu Railway runs through four prefectures in the Tokyo suburbs, where many historic sightseeing spots await. These include the UNESCO World Heritage Site of Nikko Toshogu Shrine, dedicated to the first shogun of the Edo period; Ouchijuku, a post town that preserves the look of a thriving samurai-era Edo-period stopover; and Tsuruga Castle, the final battlefield where the Edo period came to an end during the Boshin War. ...
According to recent female travel data analysis published by major OTA platforms over the past two years, it’s not hard to see that China’s female travel market is currently in a period of rapid growth, with women also taking on a dominant role in family travel. After six months of intensive development, “Every Moment Beautiful” Photo Travel has launched themed routes such as the Silk Road, Qinghai Lake, Xinjiang, Gannan, and Tibet...
The national brand CLORTS has also launched two new models of hiking shoes this summer, maintaining their consistently high craftsmanship standards while catering more to the tastes of young people in both design and color schemes.
From July 7 to 10, 2017, the 2nd China (Tangshan) International Fitness & Leisure Industry Expo (referred to as the "Tangshan Sports Expo"), jointly organized by the Chinese Mountaineering Association, the Hebei Provincial Sports Bureau, and the People's Government of Tangshan City, will once again kick off at the Tangshan Nanhu International Convention and Exhibition Center ...
The ISPO Academy Retailer Training Course is here! Grasp "New Retail", focus on "Micro-Marketing", and help retailers take big steps toward greater profits.
Embarking on the Heavenly Match journey, we ventured deep into Tiantai and Xianju along Zhejiang’s southeastern coast to witness a vibrant, poetic landscape painting and delve into a profound cultural anthology. In mid-April, Phoenix Travel, together with five renowned travel influencers, completed a journey tracing the Heavenly Match, using their lenses to unveil the unique charm of Tiantai and Xianju...
In recent years, camp education has developed rapidly in China, gaining widespread recognition from the government, schools, students, and parents. Not only has a camp education boom emerged domestically, but camps are also leading and shaping the integrated development of multiple industries. It is reported that the forum is organized by the Innovation-Driven Education Technology Research Institute (IRIET), the China Smart Camp Alliance...
The outdoor brand K苋L, based in Salt Lake City, Utah, USA, will become the official apparel sponsor of Subaru Motorsports USA Rally Team, which competes year-round in the Red Bull Global Rallycross Championship and the American Rally Association Championship. K苋L is an innovator in designing high-end outdoor apparel. ...
On May 14, the "Huizhou Tourism: All the Highlights Start Here" themed press trip, jointly organized by the Huizhou Municipal Bureau of Tourism and Lvtu Travel Network, was officially launched. This event adopts an interactive format combining online recruitment via Lvtu Travel Network with offline press trips. By planning the on-site activities under the theme of "Huizhou Tourism: All the Highlights Start Here," the organizers aim to...
With the positive development of China-Switzerland relations, the ice and snow industry and winter sports have become one of the key topics of discussion between the two countries. The 2017 International Winter Sports (Beijing) Expo (hereinafter referred to as the Winter Expo) will follow this trend by inviting Switzerland as the Guest of Honor to collaborate on related initiatives, promote the development of the ice and snow sector, and bring a fresh perspective to the Winter Expo...
I love light shows because, unlike the neon lights in bustling city areas that flaunt the vibrancy of the metropolis and constantly remind people of the fast pace of life, they are richly meaningful performances. The carefully designed lights and music catch your eye and stir your heart, and after watching a light show, all your worries just melt away. ...
When it comes to Fjällräven’s K·PAN KEN backpacks, are people more familiar with sightings of celebrities and influencers in street style photos or just seeing them everywhere on the streets? Fjällräven’s K·PAN KEN can be considered a household name and truly an outdoor “street bag.” Why have outdoor backpacks become so wildly popular? The reason is quite simple...
As the first “Chinese city calling card” to shine globally in 2019, Jilin City’s ice and snow tourism promotional video stood out prominently amidst the bustling crowds in New York’s Times Square.
Aimer Sports will continue to uphold the standard of spending three years crafting one quality bra, dedicating itself to R&D in sports bras. Leveraging Aimer’s professional expertise in lingerie research, the brand aims to provide scientific and effective protection for women’s breast health.
The Woolmark Company is the global authority in the wool industry, with an extensive network in the international wool textile and fashion sectors. Through this network, it highlights the significance of the ultimate natural and premium Merino wool fiber for luxury apparel. ...
Since its founding in France in 1975, for over 40 years, as one of the leading brands in outdoor climbing equipment, Petzl’s commitment to the ultimate craftsmanship has been the key to its success.
Whether on vacation or traveling, every moment in winter in Austria feels like being immersed in beautiful landscape paintings, where one can blend into nature beyond imagination.
As an internationally renowned brand, LA SPORTIVA has always been committed to creating professional outdoor sports products using the latest materials and technologies. Adapting to fashion trends, it delivers a refined sporting lifestyle for users.
Buff, an internationally renowned brand specializing in seamless sports headwear and hats, showcased over a thousand diverse products at the ISPO Beijing exhibition.