“Every Moment Beautiful” Photo Travel has undergone6months of in-depth refinement and has recently been launched. This is a travel brand exclusively for women, which leaves the most beautiful moments through “themed photo shoots and full accompany photography.” The product design also emphasizes the golden balance between travel and photography, allowing female travelers to enjoy their trip while looking their best. In addition, to better serve female travelers, a special “3+1Beauty Plan” has been introduced. It is understood that the entire “Every Moment Beautiful” Photo Travel project took less than6months from conception to launch, thanks entirely to Leader Outdoors, which excels in innovating travel products. According to recent female travel data analysis published by majorOTAplatforms over the past two years, it’s not hard to see that China’s female travel market is currently in a period of rapid growth, with women also taking on a dominant role in family travel. Surveys show that when it comes to travel spending, women place more emphasis on quality experiences, are keen to try new things, and have developed consumption habits focused on “enjoying scenic beauty, immersive experiences, and beautiful photos.” Looking at the travel market, although some companies have launched offerings under the guise of women’s travel—such as “girlfriend trips,” “beauty journeys,” or “SPAtours”—these are essentially just traditional routes with new names. These products are mostly old wine in new bottles, lacking in-depth design tailored to women’s characteristics. The keenly observant Leader Outdoors also noticed this issue and designed several travel products suitable for women. For various reasons, these routes are exclusive to female participants. At the same time, Leader Outdoors also began conducting surveys and interviews with female travelers. Through in-depth research and visits by the Leader Outdoors team, it was found that most women regret not having a few memorable photos to keep as souvenirs after their trips.2016In11, Leader Outdoors officially established a dedicated team for product development in women’s travel—“Every Moment Beautiful” Photo Travel. This new product team, composed of route designers, photographers, marketing professionals, and web developers from multiple departments, embarked on a6-month intensive development journey. The team started with an in-depth analysis of the biggest pain points faced by female travelers, carefully breaking down and assigning responsibilities for potential issues at all stages—pre-sales, during the trip, and post-sales. The “Every Moment Beautiful” Photo Travel team carries on the spirit of Leader Outdoors in challenging and disrupting traditional travel. The route planning team, together with the photography team, systematically analyzed the attributes of each route, proposed multiple solutions, tested them one by one, and ultimately revolutionized the way to achieve the golden balance between travel and photography. By involving professional photographers, they perfectly combined themed photo shoots with full accompany photography, ensuring travelers can both enjoy their trip and look great—without the regret of not having beautiful travel photos. Since the focus is on women’s travel, could more be done regarding who joins the tour? Initially, some team members suggested banning male participants to better serve female travelers, but completely excluding men wasn’t feasible. So how can the team ensure both male participation and undivided attention to providing the best service for women? After extensive discussions, the team decided to firmly reject solo male registrations, but allowed women to bring male companions. This approach adds a certain level of “high-quality service support” for female travelers. Since the goal is to provide users with beautiful photos, post-processing and related value-added services became a tricky task. After conducting an in-depth analysis of relevant needs, Leader Outdoors’ R&D team developed a photo selection and value-added product system while building the “Every Moment Beautiful” Photo Travel website. This system enables one-on-one online photo selection for users, aligns photo selection with professional retouching, and creates a permanent photo library for users to view at any time. Additionally, “Every Moment Beautiful” Photo Travel offers permanent value-added product services, allowing repeat customers or those on customized trips to mix and match photo-related merchandise across different tours. Most importantly, Leader Outdoors itself has over5years of experience in operating photography-focused tours and has built up a large pool of photographers. This team provides strong talent support for the offline operations of “Every Moment Beautiful.” The “Every Moment Beautiful” Photo Travel team carefully screened all photographers within Leader Outdoors and selected a large number of outstanding portrait photographers to take on the photography tasks. Meanwhile, “Every Moment Beautiful” Photo Travel also hired several well-known domestic photographers to join forces with Leader Outdoors’ portrait photographers in establishing a photographer center. After6months of in-depth refinement, “Every Moment Beautiful” Photo Travel has launched6initial experience routes in regions such as the Silk Road, Qinghai Lake, Xinjiang, Gannan, and Tibet, as well as private customization services. The reason “Every Moment Beautiful” chose to focus on the highly niche vertical of women’s photo travel is to enable more people to access higher-quality travel services, provide comprehensive care for the female travel experience, and thus build a travel ecosystem exclusively for women. Share
This article is published by HowToTrip. Sharing and reposting are welcome — please credit the source.
← Previous
Travel back to the Edo period and experience authentic samurai life in JapanNext →CLORTS: Hiking Shoes That Can Carry Your Entire SummerRelated Articles
|