"New Retail" and "O2O" are constantly in our ears — why do they always feel "so close" yet "so far away"?

　　For small and medium-sized retailers, why are traditional business and marketing models being phased out?

　　How can small and medium-sized retailers build an O2O operating platform in the mobile internet era?

　　The ISPO Academy Retailer Training Course is here! Grasp "New Retail", focus on "Micro-Marketing", and help retailers take big steps toward greater profits.

　　I. Theme Introduction

　　New Retail

　　"New Retail" has emerged against the backdrop of mature mobile payment technologies, cloud computing, logistics, 4G networks, and intense competitive pressure within the retail industry. Its primary trend is the integration of online and offline channels. E-commerce and brick-and-mortar businesses, once independent and conflicting, are now moving toward hybridization and convergence. Through precision-driven, experience-focused models, businesses gain insight into consumers, satisfy their needs, and guide consumption trends, thereby achieving consumption upgrades. For retailers, predicting consumer data also allows them to better control production and achieve retail upgrades.

　　After conducting in-depth research on the various challenges that small and medium retailers face under the "New Retail" environment, and consulting with relevant industry experts and scholars, ISPO Academy has ultimately set the theme of this edition of the Retailer Training Course as "O2O Marketing in the Mobile Internet Era". That is, leveraging "Micro-Marketing" in the mobile internet age to help small and medium-sized retailers transform and break through.

　　Micro-Marketing

　　Micro-marketing refers to influencing audiences through emerging social media such as WeChat, Weibo, micro-videos, and QR codes. By rapidly disseminating, sharing, providing feedback, and interacting via micro-channels, it enables market research, product promotion, customer relationship management, brand communication, and crisis public relations.

　　Micro-marketing offers advantages such as high efficiency, convenience, cost-effectiveness, interactivity, and strong reach. Compared to the high marketing costs of traditional media advertisements, micro-marketing provides a low-cost communication platform that is more humanized and personable. It can better connect businesses with their audiences, establish good customer relationships, and achieve effective marketing results with lower costs.

　　II. Schedule

　　Date: July 4–5, 2017

　　Theme: O2O Marketing in the Mobile Internet Era

　　July 4

　　Themed Training: O2O Business Model Innovation in the Mobile Internet Era, Implementation of "Micro-Marketing", WeChat Marketing Practice, and Corporate Self-Media Operations

　　Use "Micro-Marketing" to attract customers and build profiles;

　　Use "Micro-Marketing" to accurately identify customer needs and deliver refined services;

　　Use "Micro-Marketing" to sell products and grasp the "New Retail" opportunities of the new mobile internet era.

　　July 5

　　Morning: Case Study Sharing and Interactive Exchange

　　Afternoon: Outdoor Activity Experience (A unique open experience day offering participants real-life experiences with water sports, outdoor activities, camping, and related products)

　　July 6: Shuttle bus transfer to the ISPO Shanghai Summer Exhibition venue

　　Over 500 domestic and international brands bring you the latest products and business opportunities!

　　III. Instructor Introductions

　　Jun Jun, a seasoned internet professional, is a hands-on, innovative expert in online marketing, a mentor in cultivating internet thinking, an advocate and pioneer of cross-industry marketing, and a gold-medal lecturer in comprehensive marketing systems. He has delivered engaging lectures at prestigious institutions such as Peking University, Tsinghua University, Nanjing University, Shanghai Jiao Tong University, Zhejiang University, Renmin University, Sichuan University, Central South University, and Nanjing University of Finance & Economics. He specializes in consultative online marketing training, vertical e-commerce platform operations, micro-marketing practice, and comprehensive marketing planning and consulting. His approach focuses on cultivating entrepreneurs' internet marketing mindset through vision, perspective, knowledge, and practical operations. In December 2014, he was named "Best Online Marketing Expert of the Year" by Famous Teachers Online, SDX Time Huahua, and Sohu.

　　Some of the well-known companies he has served include:

　　China Mobile, China Telecom, China Post, China National Petroleum Corporation, Vanke, Greenland, Poly Group, Overseas Chinese Town, China Resources Group, CITIC Group, SIPG, Canon (China), China Unicom, Jiangzhong Group, Skyworth Group, TCL, Siemens, Red Bull, Pfizer, Honda...

　　Main works:

　　"Micro-Marketing Implementation in Traditional Industries", "WeChat Marketing Methods 1+2+3", "Disruption and Transformation: New Media Marketing Methods".

　　(More mentors to come, please stay tuned for updates...)

　　IV. Course Fee and Registration Method

　　Standard price: 988 RMB per person

　　Early bird discount price: 688 RMB per person, must register and pay online before May 31

　　Group discount for 5 or more people, please contact us for details.

　　Registration Method

　　Long press to scan the QR code and complete your registration.