The 2nd China (Tangshan) International Fitness & Leisure Industry Expo (referred to as the "Tangshan Sports Expo"), jointly organized by the Chinese Mountaineering Association, the Hebei Provincial Sports Bureau, and the People's Government of Tangshan City, will once again kick off at the Tangshan Nanhu International Convention and Exhibition Center from July 7 to 10, 2017.
The Tangshan Sports Expo serves as a business platform for fitness and leisure industry brands and distributors to establish partnerships, an interactive platform for dealers to share resources, and a social hub for all outdoor enthusiasts. As an annual exhibition not to be missed by outdoor sports fans, this year’s Expo will cover an exhibition area of 15,000 square meters — nearly 30% larger than the previous edition. Over the course of four days, high-quality companies from both domestic and international fitness and leisure sectors will showcase cutting-edge technology and cool products, with an expected attendance of 100,000 visitors. This year’s Expo features the following highlights:
Ten major exhibition zones are making a strong debut
In line with national policy direction and market demand, this year’s Tangshan Sports Expo has set up 10 themed exhibition zones: outdoor apparel and accessories, mountain sports equipment, winter sports equipment, sports and tourism, fashion sports, water and air sports, running and cycling, fitness equipment, venue facilities and construction, and the international zone. Exhibits range from footwear and clothing to gear, from mountaineering to winter sports, from camping to hiking, from road running to water sports, and even trendy RVs and campsites — covering nearly all product categories in the fitness and leisure industry, striving to meet the procurement needs of different buyers.
Industry leaders gather in Tangshan
The exhibition recruitment for the Tangshan Sports Expo is still in full swing. As of today, over 300 high-quality outdoor equipment companies from more than 10 countries and regions including Switzerland, Germany, the United States, Russia, South Korea, Thailand, Nepal, and Mongolia, as well as provinces and cities such as Beijing, Tianjin, Hebei, Guangdong, Zhejiang, Jiangsu, Heilongjiang, Hainan, Liaoning, and Shandong, have registered to participate. Well-known enterprises such as World Summit Outdoor, MK Industry, Toread, Brothers Jiedeng, Juxin Rock Climbing, Bairing Bird Sports, Shuzhihua, Green World RV, Lisheng, Muting Industry, Rongao Sports, Himalaya, Zhenyoumei Outdoor, Xianfeng Engineering, Junkangjian Sports, Aisili, and Fansheng Technology will unveil their latest products at the Expo.
International elements draw attention
The Tangshan Sports Expo will ramp up efforts to recruit international exhibitors and visitors. The organizing committee is inviting exhibitors, buyers, and industry experts from developed countries through various channels such as foreign partner organizations, overseas agencies, and embassies in China. Currently, buyers from Switzerland, Germany, France, Austria, Finland, and Slovenia have confirmed their participation, and the internationalization level of this year’s Expo is expected to see a significant increase compared to last year.
In addition, the Expo plans to invite a developed country in the fitness and leisure industry to serve as the “Guest Country of Honor,” becoming the event’s second “host.” During the Expo, the Guest Country of Honor will set up activities such as a “Themed Exhibition Zone” and a “National Promotion Day.” Establishing a Guest Country of Honor will significantly enhance the international visibility and influence of the Tangshan Sports Expo.
Forums and conferences are efficient and pragmatic
As important supporting events of the Expo, the Beijing-Tianjin-Hebei Sports Industry Collaborative Development Summit and the National Mountain Outdoor Industry Summit will continue to be held. Compared to the previous edition, this year’s forums will focus more directly on market demand, with practical content that is “substantive” and “down-to-earth,” allowing attendees to participate based on their specific needs and ensuring greater relevance. Government officials, industry experts, and corporate leaders will gather to discuss and offer insights for the development of China’s fitness and leisure industry.
In addition, multiple business matchmaking sessions will be held on-site, focusing on professional connections such as National Promotion Days, domestic and international project promotion meetings, and procurement matchmaking events. These will provide a platform for face-to-face in-depth exchanges between supply and demand sides, helping participating companies achieve cooperation outcomes and jointly expand market development.
Diverse special activities
Unlike traditional outdoor expos that focus mainly on product displays, the Tangshan Sports Expo emphasizes participation, interaction, and experience. For outdoor enthusiasts and the general public, the Expo has planned nearly 10 diverse recreational activities, such as China Coordinates – Tangshan Urban Orienteering Challenge, the Beijing-Tianjin-Hebei 10,000-Person Hiking Festival, the Beijing-Tianjin-Hebei Car and RV Camping Culture Festival, outdoor sports performances and national fitness activities, and outdoor experience tours. These activities add fun and interactivity, allowing participants to immerse themselves in the Expo and enjoy the joy of mass fitness.
Exhibition and sales benefit the public
To develop the fitness and leisure industry, it is essential to tap into and unleash the potential of sports consumption and fully integrate national fitness with public health. This year’s Tangshan Sports Expo will highlight the theme of “fitness and leisure, integrated development,” taking full account of public consumption characteristics in areas such as mountaineering, outdoor gear, water sports, winter sports, and sports tourism. It will organically combine trade contracts with on-site sales. This approach not only meets the trade needs of exhibitors but also fully satisfies the purchasing desires of outdoor enthusiasts.