Petzl's success stems from its dedication to outdoor exploration and R&D, as well as its pursuit of the ultimate craftsmanship
From January 16–19, the 15th ISPO Beijing 2019 – Asia’s leading trade fair for sports goods and fashion – was held at the China International Exhibition Center. Over the past decade, ISPO has evolved into a professional trade platform for sporting goods, with influence extending across the entire Asia-Pacific region. Petzl’s launch of its 2019 latest product series at ISPO, the largest outdoor sports exhibition, is highly anticipated.
The development of China’s outdoor sports industry market is like an endless treasure trove—vast, bright, full of opportunities and challenges. With fast-paced and busy lifestyles, more and more people are beginning to focus on wellness, health care, and place greater importance on quality of life and health, further driving the rapid growth of outdoor sports. This leads to a continuously increasing sports population, growing public interest in sports events, and a rising trend of combining sports with travel. Coupled with the booming e-commerce in China, whether for leisure or professional sports gear, online shopping and offline experience activities will be the main development trends for outdoor sports products in the future.
Since its founding in France in 1975, for over 40 years, as one of the leading brands in outdoor climbing equipment, Petzl’s commitment to the ultimate craftsmanship has been the key to its success. The mission of the Petzl team is to provide continuously innovative solutions, equipment, and training services that enable people to move, position, and protect themselves in vertical environments, as well as to illuminate the darkness around them.
In the production process, Petzl has always been committed to finding the most efficient, ergonomic, comfortable, and reliable solutions for users. The needs and trust of users guide us, and we tirelessly strive to accompany them to more “inaccessible” places.
Petzl has always sought to maintain industry leadership through the latest designs and technologies, prioritizing product functionality above all else. Each product is thoughtfully designed by Petzl, with strict attention to every detail and meticulous refinement. The cohesion of being a family-run business allows Petzl to stay true to its original mission, enabling customers to seamlessly transition from outdoor sports to rescue applications. It is a classic outdoor professional brand that ensures safety in all life scenarios. “Made by Petzl”—the quality of our products is our unwavering promise to our customers.
Petzl has always strived to ensure the high quality of every product. Its excellent designs demonstrate great creativity in creating more high-quality products for consumers. Materials, styles, and designs—Petzl is renowned for its product design, producing the most reassuring products. This sets Petzl apart from other brands—notably for its exceptional safety, durability, and attention to detail. Suitable for multiple scenarios, from sports venues to professional outdoor work, it guarantees the highest level of safety and peace of mind at all times. Petzl has also consistently sought to maintain industry leadership through the use of the latest product technologies.
On the international market, the flexible combination of equipment and training activities has been applied across many different usage scenarios. Therefore, Petzl will bring these diverse international application scenarios to China, bringing professional equipment into everyday life. We are very proud to have a professional team full of creativity and talent in product design, and we are also proud of our current development. Petzl continues to grow every day and has even more exciting, higher goals to achieve.
In 2019, Petzl will focus on four major categories: vertical equipment, headlamps, activities, and training services. Petzl will concentrate on niche areas, leveraging its expertise in products and professionalism to develop and deploy technical solution training and product design knowledge services in China. Whether for partners or direct end customers, Petzl provides advice, usage, and management certification services for personal protective equipment (PPE), and is committed to training athletes and professionals involved in vertical outdoor activities. Our clients include Petzl distributors, retailers, training centers, rescue and special response teams, as well as related cross-professional teams such as large-scale event setup and construction engineering.
The main consumer group refers to the new generation of urban dwellers who are ambitious, eager to try and change, pursue a certain lifestyle, and have an innate spirit of adventure. In addition to continuing to serve this core demographic, in 2019 Petzl hopes to lead a group of young people to explore outdoor sports together, cultivate a positive and persevering spirit, and learn how to protect themselves safely during the process. A series of Petzl Rock Camp activities will be launched soon—let’s look forward to it together.