From July 26 to 29, the professional outdoor gear brand Carava (喀尔沃) unveiled its new counter image at the 7th Asia Outdoor Exhibition. The high-altitude professional mountaineering and exploration series, featuring patented new products, along with the alluring multi-functional outdoor power bank were also highlights of the exhibition, symbolizing Carava’s “four-fold” upgrade in design professionalism, marketing integration, ...
On July 31, 2012, after three months of intense competition, the first divisional champion of this year’s highly anticipated brand-themed outdoor event — Ye Ban Wo Xing · 2012 Lafuma Hiking Season — was finally born in a glorious moment under everyone’s watchful eyes. “Zheng Wu Yang Guang” stood out with overwhelming popularity and outstanding performance ...
SympaTex and the HALTI brand jointly announced their strategic partnership to collaborate on outdoor sports products. SympaTex (Sympatex) will provide its high-quality SympaTex professional fabrics to its partner and ensure excellent service and support for products manufactured by HALTI. 2012 Asia Outdoor Expo ...
At the 2012 Asia Outdoor Trade Show, SympaTex officially unveiled its new store display system to strongly support its partners’ sales and promotional efforts, enhance outdoor consumers’ understanding of SympaTex technologies and products, and truly help consumers recognize and experience SympaTex firsthand. First announced were the SympaTex...
At the 2012 Asia Outdoor Trade Show, the VAUDE ALETSCH hardshell jacket was awarded the 2012 Asia Outdoor Industry Award. As members of the Swiss bluesign® environmental textile system, SympaTex and VAUDE are working together to protect the planet and ensure product safety. Features include belt loops, bluesign® certification, and recyclable...
On August 3rd London time, the Qitianxia China-Europe Cycling Team, introduced by Mr. Bei XueXian, President of the British Huaxia Culture Association in the UK, had the privilege of meeting Lord Brake, Chairman of the Royal Celebration Committee of the UK, paving the way for the presentation of a tornado-themed gift to the Queen. That afternoon at 6 PM, Lord Bruno received ...
As of August 8, Chinese Olympic athletes competing in London have achieved an outstanding tally of 34 gold medals. While the competitions in Europe’s London are in full swing, a “Desert Olympics” is also set to kick off in Shapotou, Zhongwei City, Ningxia, China. The highlight of this Desert Olympics — and the event that has captured the attention of countless motorsport fans across the country — is the first-ever National “Super Pickup Truck Rally.” Starting today, a series of exciting activities including the Super Pickup Challenge, a Super Pickup Electronic Music Party, food tastings, and more will take center stage.
The versatile fabric branded under the GORE-TEX® name has been listed by Fortune magazine as one of the 100 best American products in the world. Since its development in the mid-1970s to the present day, W.L. Gore & Associates has upheld a spirit of innovation alongside technological advancement. In 2012, an even more breathable, durable, and lightweight 3L...
Starting on July 17, following the Chengdu stop, the second leg of the 2012 KAILAS National Retail Terminal “1+1” Training Program officially commenced by the sea in Shenzhen. Aimed at enhancing the outdoor expertise of KAILAS frontline sales staff nationwide, this large-scale terminal training initiative closely follows the 2012 London Olympics and is unfolding vigorously across various regional markets ...
Zhejiang’s Version of Getu: The Hui Ping U-shaped Cave Water towns and misty landscapes have long defined Jiangnan’s elegant and serene scenery, but few would expect this region to also boast cliffs that get climbers’ hearts racing. While the Jiangsu-Zhejiang area is predominantly known for its Danxia landforms—characterized by uniquely shaped mountains, lush vegetation, and diverse...
I. Brand Introduction The multifunctional fabric branded as GORE-TEX® has been listed by Fortune magazine as one of the 100 best American products in the world. In the mid-1970s, W.L. Gore & Associates innovatively bonded the GORE-TEX® membrane to many traditional textile fabrics, producing a unique fabric that is waterproof...
First of all, I would like to thank the NORTHLAND brand and the Outdoor Website Alliance for giving me the opportunity to evaluate this three-layer GORE-TEX jacket. Being able to personally experience a jacket that combines a perfect appearance with outstanding functionality is every outdoor enthusiast’s dream, and I feel truly honored. Basic Materials Evaluation Product: NORTHLAND...
It was truly an honor to be selected for the GORE-TEX® 3L experience team. After much anticipation, I finally received the experience product on April 23rd — a Black Yak GORE-TEX® 3L jacket. Upon receiving the jacket, I first studied its design. The garment features a slim-fit design, breaking away from the traditionally bulky and loose-fitting style of outdoor apparel...
I exercise every day to maintain my physical fitness—the Altun Mountains are no joke. Lei Diansheng spoke excitedly and passionately about the May expedition to the Altun Mountains. Blue skies, snow-capped mountains, glaciers, deserts, swamps, grasslands, lakes, rocky peaks, and wildlife… everything in the Altun Mountains attracts Lei like a magnet...
On April 7, 2012, over 200 environmental volunteers participated in a cleanup activity of outdoor litter on Fragrant Hills organized by the Nature Friends Mountaineering Team. The “Qingxiang” activity is one of the team’s regular environmental initiatives. Over the past seven years, what began as a small group of dozens has now grown into a gathering of hundreds. ...
What is fatigue-free hiking? Want to go far and take on thrilling trails without getting tired? That’s wishful thinking. What is stress-free outdoor gear? Don’t you have to carry everything—food, water, shelter—on your back? Want to make it easier? Are you kidding? If you think these are impossible, then you’re just not skilled or trendy enough...
Brand: BLACKYAK Material: GORE-TEX® 3L fabric Size: L Color: Yellow Tester: Da Huang (Qinglv Outdoor) Test Period: 1. April 1–21, 2012 2. April 25, 2012 Test Environment: 1. Kubuqi Desert, temperature approximately between minus 5°C to 20°C, strong winds. 2. North...
Product Name: Women's Gore-Tex® Three-Layer Lined Softshell Jacket Product Model: TABA92048 Product Price: 2499 RMB Product Description: The TOREAD® (Toread) brand introduces a product using three-layer Gore-Tex® fabric, which builds upon its windproof, waterproof, and breathable properties to offer high breathability, long-lasting durability, and lightweight ...
Product Name: Men's Gore-Tex® Three-Layer Lined Softshell Jacket Product Model: TABA91063 Product Price: 2599 RMB Product Description: The TOREAD® (Toread) brand introduces a product using three-layer Gore-Tex® fabric, which builds upon windproof, waterproof, and breathable features to offer high breathability, long-lasting durability, and lightweight...
Product Name: Men's Gore-Tex® Three-Layer Lined Softshell Jacket Product Model: TABA91063 Product Price: 2599 RMB Product Description: The TOREAD® (Toread) brand introduces a product featuring a three-layer Gore-Tex® fabric, building on its windproof, waterproof, and breathable qualities to offer high breathability, long-lasting durability, and lightweight...