(Beijing, March 29) In the sunny month of March, Sony China, which has just celebrated its 20th anniversary, hosted a major brand event “Sony Expo” in Beijing. Mr. Kazuo Hirai, CEO and President of Sony Group, attended the event and delivered a speech, offering a comprehensive interpretation of the unique...
On March 29th, filled with the love and expectations of countless users, the Sony Expo 魅力大赏 arrived as scheduled, stunningly showcasing Sony Group’s full lineup of cutting-edge black technology products and rich content resources at Beijing Kerry Centre. It also once again presented to users Sony’s unique spirit, a seamless fusion of sensory and emotional experiences.
On March 27, the 2016 Public Welfare Cycling event, supported by Intermage, Dream Travel Cloud System, and Lvyeyou.com, held its launch ceremony at Yueqi Club in Beijing's 798 Art District. This marked the official start of the first season’s theme activity “Ride a Road Together, Sing a Song Together.” The initiator, Star, along with attendees, engaged in discussions...
Following the conclusion of the 2015 TAMRON Journey "Exploring the Road of Intangible Cultural Heritage," the new TAMRON Journey is about to set off in 2016. This event is organized by TAMRON Optics (Shanghai) Co., Ltd., hosted by Birdseye View Network, and co-organized by Foshan Kaixunhang (Lowepro camera bags) and Manfrotto. The TAMRON Journey "The World Through the Lens: Create with the Masters..."
On April 13, 2016, the press conference for the Jiangling Yusheng 2016 China (International) Self-Drive & Camping Congress was grandly held at Beijing Jianyi Mansion.
Asia Outdoor has always been committed to building an efficient platform for the outdoor industry to showcase its image, communicate, and engage in trade discussions. This platform continues to expand in both time and space. At the end of March, Asia Outdoor gathered over 30 outdoor industry professionals at the foot of Baiyun Mountain in Guangzhou...
When people think of Zhejiang, most immediately think of Hangzhou. The scenery of West Lake is indeed delightful, but amidst the crowds, it loses a bit of its tranquil charm. In fact, hidden in the rural parts of Zhejiang are five idyllic little counties — no famous reputations, no swarms of tourists, just...
On April 10, 2016, the Beijing Western Ancient Trail Trail Running event, hosted by Greenfield (绿野网) and organized by Muchengyuan Outdoor Club, was held at Qianmen in Mentougou. This race marked the opening of Greenfield's 2016 running events series. Following this, Greenfield will launch various forms of outdoor fun runs across the country and will also kick off 2016...
The Asia Outdoor Exhibition (Asia Outdoor) has always been committed to building an efficient platform for the outdoor industry to showcase its image, communicate, and conduct trade negotiations. This platform continues to expand in both time and space. On March 31, 2016, over 30 professionals from the outdoor industry in the Guangdong region gathered at Yunxiu Tea Art House at the foot of Baiyun Mountain...
The 13th Five-Year Plan states that China will basically establish a service-led economic structure. The “Club House” at the Asia Outdoor Expo is dedicated to promoting distinctive outdoor-themed travel and building an effective exhibition and timely communication platform for the related industries, aligning with the consumption service directions outlined in the Suggestions of the 13th Five-Year Plan...
In March, Nanjing enjoys mild sunshine, with plum, peach, and cherry blossoms quietly blooming in streets and alleys. The Asia Outdoor Show has inadvertently received registration from over 400 brands. Compared to the same period last year, the show has seen a 13% increase in registrations, and booths larger than 60 square meters are already being arranged. No one’s pressuring you to sign up just yet. After a long winter,...
As one of the oldest outdoor activities, camping has consistently thrived and continuously evolved, meeting people’s growing pursuit of high-quality outdoor living. As a platform for outdoor activities, campsites are highly inclusive—whether it's hiking, mountain biking, orienteering, fishing, ...
Everyone may have a different dream of Tibet, but for first-time travelers to Tibet, these 9 things are must-dos. First, overlook from Yaowang Mountain and explore the interior of the Potala Palace. The inside of the Potala Palace is quite spectacular, housing the massive stupa of the Fifth Dalai Lama, which used nearly 4 tons of gold and 20,000 jewels, including one "large..."
“The most beautiful scenery is along the way.” China’s railways span far and wide, and the continuous expansion of high-speed rail has made travel easier and more convenient. If you only see trains as a means of transportation, you’re missing out. The following 10 railway lines will show you that the views along the way are even more captivating than the destinations themselves... The Dali-Lijiang Railway winds leisurely through the...
Rui’s Living Room April Theme — “Hit the Road with a Plan” This Month’s Guests and Topics Issue 11, 2016 | Total Issue 58 Let’s start with a story: On the afternoon of April 4, a bus rollover accident occurred on the Sanheyi section of the highway in Chuxiong. Coincidentally, four outdoor training instructors from the China Mountaineering Association happened to pass by the scene. Upon seeing the situation, they immediately took out their carried first-aid kits and particip...
In March, Nanjing basks in mild sunshine, where plum, peach, and cherry blossoms quietly bloom in streets and alleys. The Asia Outdoor Show has also inadvertently received registration applications from over 400 brands. This year’s exhibition has seen a 13% increase in registrations compared to the same period last year, and arrangements are now underway for booths larger than 60 square meters. This is not meant to rush you to sign up. After a long winter,...
Everyone may have a different dream of Tibet, but for first-timers, here are 9 must-do experiences. 1. Overlook from Medicine King Hill and explore the Potala Palace. The interior of the Potala Palace is truly spectacular, housing the massive stupa of the Fifth Dalai Lama, adorned with nearly 4 tons of gold, 20,000 jewels, and even a “pearl extracted from an elephant’s brain.” It gets crowded in peak season, so book tickets in advance. The Medicine King Hill viewing platform offers one of the best photo spots—head there at 6 a.m. to secure your place.
Xiaorui says: When it comes to sports protection, I’d like to take advantage of Kobe Bryant’s retirement to talk about it (Kobe fans, don’t hit me~ friendship can sink in a moment, love can capsize in an instant, haha~). I believe everyone knows about the injuries Kobe has endured. In fact, in the later stages of his career, he needed to do a full set of stretches and...
Introduction Ancient trails refer to roads once used by our ancestors and that still retain some or all of their original features. This precious type of linear cultural heritage bears the imprints of ancestral civilization, carries the hardships of human life, the rise and fall of commerce, deep cultural roots, and the changes of history. They showcase the local natural ecology...
The 2016 season of the China Fitness Mountains Mountaineering Race officially kicked off