In March, Nanjing basks in mild sunshine, where plum, peach, and cherry blossoms quietly bloom in streets and alleys. The Asia Outdoor Show has also inadvertently received registration applications from over 400 brands. This year’s exhibition has seen a 13% increase in registrations compared to the same period last year, and arrangements are now underway for booths larger than 60 square meters. This is not meant to rush you to sign up.
After a long winter, the Asia Outdoor Show returns to the spotlight with good news during this season of renewal.，A Journey in Search of LightEleven brands—Aluke, Crossstorm, Fit, Alpine Yak Expedition, Handao, Mushan, Sunlews, Shengao, Slidelite, Vepello, and Snowwolf—are all participating in the exhibition. Well-known outdoor brands under the "China Outdoor Preferred Chamber of Commerce," such as Actionfox, BLACKDEER, ERGATE, Fire-Maple, Greenhermit, Lowealpine, MOUNTAINYOYO, NiteIze, NEXTORCH, and UTO, will also be in attendance. In addition,outdoor brands like EX2, Fenix, GLAREE, Grail, Hi-walk, Julbo, Lizard, MUZTAGA, and Samstrong have also returned to the Asia Outdoor Show.
In 2015, among the three major outdoor sales channels, mall-based stores saw a significant decline, while specialty outdoor shops and e-commerce showed steady growth, with the latter experiencing rapid growth in total retail sales. This trend closely aligns with the professional audience recruitment situation for the 2016 Asia Outdoor Show.The exhibition audience is showing signs of returning.:Online registrations have increased by 20% compared to the same period last year.; participation at city promotional stations has significantly improved, with more than 700 outdoor shops across the country promoting the Asia Outdoor Show platform to more outdoor enthusiasts. Additionally, this year there is greater interest from e-commerce players in attending, and some well-known e-commerce platforms and shopping mall executives have also indicated they will pay more attention to the Asia Outdoor Show this year.
New sections and new activities—how refreshing is that NEW?
Living up to the trust of exhibitors and visitors, the Asia Outdoor Show organizes timely new sections and activities each year based on industry trends and potential, and this year is no exception.
New Measures for Audience Promotion
Since the launch of city promotional stations in January,739 approved city promotional stations have gone live across the country.To help more outdoor shops learn about and participate in this professional outdoor trade platform, a new event called “City Promotion Ambassador” was launched this month. Be the leader in your circle and win exclusive gold prizes from the Asia Outdoor Show. As a promotion ambassador, you can not only stay updated on industry trends through the Asia Outdoor Show’s online platform, try out brand products, but also attend salons & lectures to learn courses such as “inventory management, club management, and effective marketing strategies for great products,” and engage in closer and more direct communication with brands and consumers.
Hi there!“Asia Outdoor Show Promotion Ambassadors” are calling you.
Expansion of the Camping Section
The camping market remains evergreen, and a golden decade is waiting to begin.
Upgrade to Clubhouse
In 2016, the “Running Zone” will bring togetherrunning brands, running travel, running events, and professional running media,returning to the spotlight with a more multi-layered, functional, and three-dimensional presence. From core gear to sharing and exchanges, and extending to surrounding auxiliary products, the overall area is expected to exceed 1,000 square meters. The exhibition will collaborate with professional running partners, inviting heads of top-quality running clubs across the country and organizers of trail running events to discuss practical issues in the operation and management of running clubs and trail running events. In addition, to provide running retailers with store display references,The flagship running storewill also be upgraded and make its debut, and the belovedPurple Mountain Fluorescent Runwill kick off as scheduled. Brands such as Bolle, CAMELBK, COMPRESSPORT, CRAFT, FuelBelt, GU, HALO, Julbo, LIN, +MD, MIO, NATHAN, PROTEC, RAIDLIGHT, RUDY PROJECT, SHOCK ABSORBER, TECNICA, TIFOSI, ULVANG, and ZENSAH will showcase their new products.