2016Year4Month13Day, the press conference for the Jiangling Yusheng2016China (International) Self-Drive & Camping Congress was grandly held at Beijing Jianyi Mansion.
The Jiangling Yusheng2016China (International) Self-Drive & Camping Congress is meticulously planned and hosted by the China Machinery Industry Federation, China Automobile News, and the China Automobile Journalists Association. It is organized by the Hundred Cities Tour Series Organizing Committee, Beijing Oriental Adier Exhibition Co., Ltd., and Master (Holding) Group Co., Ltd., with co-organization by the Recreational Vehicle (RV) Committee of the China Association of Automobile Manufacturers, and is exclusively sponsored by Jiangling Yusheng.
At the press conference, three brand-new Jiangling Yusheng vehiclesS350were displayed around the stage, attracting the attention of many guests and media.
9At40o’clock, the press conference for the Jiangling Yusheng2016China (International) Self-Drive & Camping Congress officially commenced. The local government of Luoyang presented an ethnic song and dance performance titled "National Beauty and Heavenly Fragrance" as the opening show.
Li Chunlei, Chairman of China Energy & Automotive Media Group and President of China Automobile News, stated in his speech at the press conference that as an industry media outlet supervised and operated by People's Daily, China Automobile News believes that the self-drive and camping sector is a sunrise industry strongly supported by national policies in recent years, and also a significant blue-ocean market in the expansion of the automotive aftermarket, particularly in the areas of car culture and motorsports. Currently, this family-oriented leisure lifestyle, which is very common abroad, is still in its early stages in China. The self-drive and camping industry faces unprecedented historical opportunities.
“6+N“Unique Combinations Create Tourism Icons”
As the highlight of the press conference, the launch of the Jiangling Yusheng2016China (International) Self-Drive & Camping Congress project garnered significant attention.
Lan Xiangjia, Executive Secretary-General of the China Automobile Journalists Association, introduced to the attendees: The China (International) Self-Drive & Camping Congress is the first nationwide, multi-stop large-scale vehicle owner experience and exchange event. It serves as an innovative activity marketing platform integrating leisure vacations, sports entertainment, internet audience engagement, and automotive product experiences.
The event consists of seven major programs: Auto Lifestyle Show, Super Test Drive Event, Camping Carnival, Track Challenge, Car Enthusiasts’ Culture Festival, and Tourism Culture Festival.6It covers various aspects such as special auto exhibitions, test drive experiences, self-drive tours, outdoor camping, and motorsports. Through a rich variety of activities, it attracts numerous vehicle owners to participate, creating a grand vehicle owner experience and exchange event.
Leveraging the activity platform of the Self-Drive & Camping Congress helps popularizeSUVrecreational vehicles such as RVs, disseminate car tourism culture, outdoor camping culture, and car sports culture, allowing more people to come into contact with a trendy, fashionable, and healthy automotive lifestyle while enjoying family trips and a comfortable life.
It is reported that the Jiangling Yusheng2016China (International) Self-Drive & Camping Congress will also take the opportunity of its events to deeply explore and integrate local characteristic tourism and cultural resources, creating unique tourism icons for the host regions. The event’s popularity will help boost the vigorous development of local tourism industries. This year, six events will be held in Luoyang (Henan), Wuhai (Inner Mongolia), Chongqing, Changsha (Hunan), Nanchang (Jiangxi), and Qingyuan (Guangdong), with an expected on-site audience of over18million and a media reach exceeding3100 million.
After the successful launch of the Congress project, a performance featuring the traditional Mongolian horsehead fiddle won applause from the attendees.
In the next segment, Ji Xiaoqing, Vice Mayor of Wuhai Municipal People’s Government, delivered a speech on behalf of the local government. She highlighted Wuhai’s tourism and distinctive local culture, expressed high expectations for the Self-Drive & Camping Congress, and extended a sincere invitation to all travel and camping enthusiasts across the nation.
Zhu Jingying, Deputy Secretary-General of the People’s Government of Luoyang City, Henan Province, also spoke on behalf of the government. She spoke about Luoyang’s long history and abundant tourism resources, emphasizing that the first event in Luoyang, to be held at Luhun during the May Day holiday when the peonies are in full bloom—the most beautiful season in Luoyang—will receive full government support for the Jiangling Yusheng2016China (International) Self-Drive & Camping Congress.
JMC Yusheng Shows Visionary Insight: Naming Sponsorship Creates Win-Win
JMC Yusheng2016The successful hosting of the China (International) Self-Drive & Camping Congress is inseparable from the strong support of JMC. As a well-known listed automobile company in China, JMC is one of Ford’s two vehicle joint ventures in China. Yusheng is JMC’s passenger vehicle brand, currently focusing onSUVproducts. This year, the Yusheng brand will launch two new models: the all-new YushengS350andS330. Among them, the all-new YushengS330will make its official debut at the Beijing Auto Show to be held on4Month25, while the all-new YushengS350is about to begin pre-sales.
Qiu Nan, Northern Region Sales Manager of the Yusheng Division at JMC Sales Co., Ltd., said at the launch event that the China (International) Self-Drive & Camping Congress is an advocate, pioneer, and leader in the emerging self-drive tourism industry. We believe that with the development of self-driving tours in China,SUVthe market will continue to maintain healthy growth. Naming sponsorship by JMC Yusheng for the China (International) Self-Drive & Camping Congress is undoubtedly a win-win move.
At the launch, the event organizers announced their intention to purchase100units of the all-new JMC YushengS350as official vehicles for the organizing committee, test drive experience vehicles, and future platform vehicles for the Self-Drive & Camping Congress. Li Yuansheng, Executive Vice President and Secretary-General of the China Automotive Journalists Association and General Manager of Beijing Orient Aide Exhibition Co., Ltd., and Qiu Nan, Northern Region Sales Manager of the Yusheng Division at JMC Sales Co., Ltd., stepped onto the stage to sign the agreement.
Li Yuansheng said that the biggest reason for choosing the all-new YushengS350was its chassis and engine—two areas where JMC excels. Reasonable pricing was also a key factor in selecting this vehicle.
“Enjoy the Outdoors, Embrace Quality Living” — Only with Doodookey
After the signing ceremony, Han Junshan, Deputy Secretary-General of the China Automotive Journalists Association and Deputy General Manager of Beijing Orient Aide Exhibition Co., Ltd., representing the organizers, launched the new outdoor gear brand “Doodookey.” This brand will primarily produce and sell outdoor products such as tents and sleeping bags, with the product philosophy of “the power of longing for freedom,” advocating “Enjoy the Outdoors, Embrace Quality Living.”
Finally, Li Chunlei, Chairman of China Energy & Automotive Media Group and Publisher of China Automotive News, Li Yuansheng, Executive Vice President and Secretary-General of the China Automotive Journalists Association and General Manager of Beijing Orient Aide Exhibition Co., Ltd., Xu Zhange, Chairman of the RV (Motorhome) Committee of the China Association of Automobile Manufacturers and Chairman of the Board of Directors of Master (Holding) Group Co., Ltd., Ji Xiaoqing, Vice Mayor of Wuhai Municipal People’s Government, Zhu Jingying, Deputy Secretary-General of Luoyang Municipal People’s Government, Nie Wujian, Deputy Minister of the Propaganda Department of Luoyang Municipal Party Committee and Party Committee Secretary of Luoyang Radio & Television Station, and Mao Chunming, General Manager of the Yusheng Division at JMC Sales Co., Ltd., stepped onto the stage together to pour wine into the ice sculpture, lighting up2016,4,13, officially kicking off this wonderful self-drive and camping journey accompanied throughout by JMC Yusheng.